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15 Lessons Fly Fishing Taught Me About Copywriting.

15 Lessons Fly Fishing Taught Me About Copywriting. | Copywriting | Scoop.it
I’ll be the first to admit that fly fishing is not for everyone. This isn’t because I believe that the pastime should be limited to a select few or that it has an unbearably steep learning curve. W...
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Rescooped by Steven Mallach from Just Story It Biz Storytelling
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Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Copywriting | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

Via Karen Dietz
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Karen Dietz's curator insight, July 28, 2013 10:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Hans Heesterbeek's curator insight, July 29, 2013 3:23 AM

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

Karen Dietz's comment, July 30, 2013 10:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.
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Blogging assignment: Fully personalized Wine bottle engraving

Blogging assignment: Fully personalized Wine bottle engraving | Copywriting | Scoop.it
Blogger outreach assignment for bloggers who would like to review wine bottle engraving.
Steven Mallach's insight:

This is a really interesting way of doing business. If you're an aspiring blogger and want to raise your profile this may be just for you.

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15 Lessons Fly Fishing Taught Me About Copywriting.

15 Lessons Fly Fishing Taught Me About Copywriting. | Copywriting | Scoop.it
I’ll be the first to admit that fly fishing is not for everyone. This isn’t because I believe that the pastime should be limited to a select few or that it has an unbearably steep learning curve. W...
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Write copy. Don’t copy writing.

Write copy. Don’t copy writing. | Copywriting | Scoop.it
There's no point in just searching Google for another website that has the same article you want to write and then copying their article and passing it off as your own. Continue reading (RT @masterstips: Write copy.
Steven Mallach's insight:

If you've been keeping youself informed about Google Panda and Penguin then you'll know that original, creative and engaging copywriting is the way to improve the reach of your content.

 

Don't stick to outmoded SEO rules. Yes, use SEO wisely, but more importantly take the time to ensure that you're providing your audience with quality, value adding articles.

 

Google likes this content, so should you.

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Twitter / SciencePorn: You're drunk, rainbow. ...

Twitter / SciencePorn: You're drunk, rainbow. ... | Copywriting | Scoop.it
RT @SciencePorn: You're drunk, rainbow. http://t.co/HAn29Vhgkr
Steven Mallach's insight:

A druk rainbow - a polarizing viewpoint.

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Is Content Marketing changing SEO?

Is Content Marketing changing SEO? | Copywriting | Scoop.it
Is Content Marketing already the most important aspect of SEO
SEO or search engine optimisation is all about link building
and on-page keyword optimization, but with search engines like
Google redu

Via TechinBiz
Steven Mallach's insight:

The short answer is yes. The considered answer is that SEO and Content Marketing are very different. The guide should be what Google recognises as 'adding value to the user experience of the Internet'.

 

My advice to clients - listen to what Matt Cutts from Google has to say about content and don't be fooled into believing that SEO is a magic bullet.

 

From Mr Cutts' blog:

 

"Here’s my rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical."

 

SEO has its place, and that place is about 3% of the copy that is associated with really engaging content, or in the structure of a website, the days of copy jam packed with SEO terms (even the long tail type) are coming to an end.

 

That said, if you can find a really good SEO writer who can develop clever, engaging copy, then have a chat with them.

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TechinBiz's comment, July 13, 2013 5:43 AM
Thanks for the comments
Tyler Richendollar's curator insight, July 15, 2013 9:09 AM

To read later.

MasterKom Indonesia's curator insight, August 23, 2013 8:24 AM
One of the best ways to not leave any backlinks footprints is to build backlinks from many sources. Cheap Backlink Building Service bring you 3 highly diversified link packages and build from a variety of sources. All of Your backlinks will come from high pr and quality such as Web 2.0, Social Bookmarks and Wikis. http://bit.ly/12vdoOU
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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Copywriting | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz
Steven Mallach's insight:

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

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Josie's curator insight, May 12, 2013 8:14 AM

Fabulous! & on point!

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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HOT tips – 10 reasons why writing on the Equator isn't all you imagined.

HOT tips – 10 reasons why writing on the Equator isn't all you imagined. | Copywriting | Scoop.it
“I’m in the jungle baby, this is where it all happens, take me inspiration I’m yours!” Surrounded by waving coconut trees, enjoying sunny days and balmy nights – what’s not to like? It’s like being...
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7 ways to write a compelling headline | Articles | Main

A great summary of 7 ways to write a compelling headline - useful for all us copy writers! via @MarkRaganCEO http://t.co/8Cvat1wtrt
Steven Mallach's insight:

"How to write great headlines without breaking a sweat"

 

Take a look at these tips and then try writing some of your own headlines on trends, interests, news or anything else, it's fun.

 

Post them in the comments, let's see who has the most inventive mind.

 

Keep it clean ladies and germs.

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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Copywriting | Scoop.it
Steven Mallach's insight:

Trend watching is not only fun, it's one of the areas that every copywriter should keep an eye on.

 

Trends are ideal topics to give your content some snap. Topical issues and interest areas are also shared more often (obvioulsy).

 

So if you create content either for yourself, or for a client make sure that you have weekly recommendations for inclusion in their owned channel (blog / website) and their shared channels (social media).

 

There are plenty of great trend tracking software applications on the web, many of them free. Make use of them.

 

Keep an eye out for trends which are directly and indirectly related to client services and products and leverage this knowledge. Remember the sign of a great copywriter is to be able to apply knowledge laterally. The topic may not be directly related to everyday client activities, but will the audience find the trend interesting?

 

Remember to keep your copy light, humor never hurt either. 

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Michelle Gilstrap's curator insight, May 2, 2013 11:27 AM

Hot trends to watch, Social Media where to focus?

Mr Branson's curator insight, May 6, 2013 5:07 AM

Video will drive all online and social media platforms http://www.infogurushop.com/business-video-links-a-z/ for the next decade.