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The copywriting infographic

The copywriting infographic | Copywriting | Scoop.it

An infographic summarizing some key copywriting ideas and techniques.


Via Alessandra Solito
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How People Read Online [Infographic]

How People Read Online [Infographic] | Copywriting | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 

 

To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


Via Lauren Moss, Rodolfo Maslias, lexicool.com, Maria Pia Montoro, Alessandra Solito
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Carlos Bisbal's curator insight, October 10, 2013 9:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 8:59 AM

Interesting for choosing your web design and update info!

AlGonzalezinfo's curator insight, October 14, 2013 10:27 AM

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)

Rescooped by Mark Thompson from Breaking Into Copywriting
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10 Commandments of Copywriting That Inspire Conversion

10 Commandments of Copywriting That Inspire Conversion | Copywriting | Scoop.it
"10 Commandments of Copywriting That Inspire Conversion" http://t.co/3plcXclzWu

Via Nicki Krawczyk
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Copywriting Across Channels :: UXmatters

Copywriting Across Channels :: UXmatters | Copywriting | Scoop.it

Via Torus Digital Marketing
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Torus Digital Marketing's curator insight, September 12, 2013 12:54 AM

Copywriting is the act of writing words to sell a product, service, person, or idea. 

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Writing to Attract Readers: User-centric vs. Maker-centric Language

To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.

Via Alessandra Solito
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Write on the button: the grammar of interactivity

Write on the button: the grammar of interactivity | Copywriting | Scoop.it

Deciding what text to put on an interactive button can be difficult, not least because of the unusual grammar of the 'interactive voice'. Here, we propose a test to use when in doubt.


Via Maria Pia Montoro, Alessandra Solito
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5 Reasons Copywriters Need to Get Data … Or Get Out of the Business

5 Reasons Copywriters Need to Get Data … Or Get Out of the Business | Copywriting | Scoop.it
You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style.

Via Alessandra Solito
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The 7-Point Checklist for Powerful Landing Page Copy

The 7-Point Checklist for Powerful Landing Page Copy | Copywriting | Scoop.it
Learn how to write compelling landing page copy that helps engage visitors and yield a better conversion rate.

Via Torus Digital Marketing
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Rescooped by Mark Thompson from SEO Copywriting
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How to Get Google to Index Your New Website & Blog Quickly

How to Get Google to Index Your New Website & Blog Quickly | Copywriting | Scoop.it
So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner than later.

Via Torus Digital Marketing
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Torus Digital Marketing's curator insight, September 12, 2013 1:11 AM

Good tips - if you take the time to read them you may find your website climbing up the search engine

Rescooped by Mark Thompson from Breaking Into Copywriting
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8 Keys To Creating An Emotional Connection Between Products And People

8 Keys To Creating An Emotional Connection Between Products And People | Copywriting | Scoop.it
Woodshop's Sam Swisher and Trevor Shepard outline eight elements that help brands forge that all-important emotional connection.

Via Nicki Krawczyk
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