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DARK ANGELS : creative writing in business

DARK ANGELS : creative writing in business | copywriting | Scoop.it
The Dark Angels programme is a series of residential writing courses at different locations throughout the UK and Europe.
Corinna Ramsay's insight:

Writing classes with Delves, Jauncey and Simmons sound very interesting - putting the creative spark back into business copy. Consider attending a future class. Insight welcome.

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iStrategy London - Marketing Conference - March 18 -19, 2014

iStrategy London - Marketing Conference - March 18 -19, 2014 | copywriting | Scoop.it
Where do you go to catch up on all the latest and innovative marketing strategies, encompassing digital, social, mobile, online, advertising? Why iStrategy London of course!
Corinna Ramsay's insight:

Considering this conference for 2014. Any insights and verdicts from attendees would be much appreciated.

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FabricLink | Textile Dictionary

FabricLink | Textile Dictionary | copywriting | Scoop.it
Corinna Ramsay's insight:

For product detail page copy of fashion websites, especially ecommerce sites:

 

A good source to verify or look up fabrics, knit patterns (with imagery!) and yarns.

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A simple micro-content strategy for brands - iMediaConnection.com

A simple micro-content strategy for brands - iMediaConnection.com | copywriting | Scoop.it
Corinna Ramsay's insight:

Micro content: interesting approach to 'think like a FB user' - useful  points are:

- teaser message & link to deeper content

- consider sharing/liking funtionalities

- depending on client and topic: a conversation with potential customers, frequent updates to keep them enticed, link out to other areas to interact

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HOW Design Live Conference 2014: Web & Graphic Design Conference

HOW Design Live Conference 2014: Web & Graphic Design Conference | copywriting | Scoop.it
HOW Design Live Conference 2014 in Boston is 5 design conferences in one for graphic designers, in-house managers, creative freelancers, package designers and thought leadership.
Corinna Ramsay's insight:

Considering this conference for 2014. Judging by the many positive write-ups of 2013 it's very worth going for insights, knowledge sharing and networking. Any insights appreciated.

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7 Ways Your Content Can Increase Facebook Engagement

7 Ways Your Content Can Increase Facebook Engagement | copywriting | Scoop.it
A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take.

Via Stefano Principato
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Stefano Principato's curator insight, November 18, 2013 12:58 PM

It’s still important to keep in mind the importance of mixing up the messages on the page. 

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50+ Beautiful Websites with Great Colour Schemes • Inspired Magazine

50+ Beautiful Websites with Great Colour Schemes • Inspired Magazine | copywriting | Scoop.it
Here is another guest post, this time from Stu Greenham, a web designer / developer from Hull, United Kingdom and creator of the upcoming design and development blog DesignWoop.com. You can also follow Stu on Twitter - @stugreenham.
Corinna Ramsay's insight:

Nice reference sites with generally very pleasing colour schemes - nothing too surpising, stats say anything tech/ecommerce/education is best received in blue-green colour schemes. The more creative the content, the more creative the colour schemes. No big surprises here, but good for reference.

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