content marketing, blogging, email newsletters, non profits
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Rescooped by Lynn Holmgren from Smart Small Business Marketing, by Sales Renewal
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How Millennials Really Want to Engage with Brands: 62% Say Email

How Millennials Really Want to Engage with Brands: 62% Say Email | content marketing, blogging, email newsletters, non profits | Scoop.it

Email is overwhelmingly preferred by all generations, Bluecore Study finds.


Via Sales Renewal
Lynn Holmgren's insight:

Email communications are king according to this Bluecore study. Don't be that annoying brand that sends 5 different types of email that I need to individually unsubscribe from. Create relevant, responsive content for real people!

more...
Sales Renewal's curator insight, November 1, 2016 9:23 AM

 

This article highlights two key pieces of information for anyone assessing the value of their email communications:

 

68% of people responding to a survey about preferred brand communications in all four demographics - Baby Boomers, Generation X, Millennials and Generation Z - said they prefer to receive brand communications via email.

 

More than half (53%) of all survey respondents say their smartphone is the primary device on which they check email. This stat increases with younger audiences: 67% of Generation Z and 59% of Millennials.

 

Bottom line: keep email communications front and center in your marketing plans.

 

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Rescooped by Lynn Holmgren from Integrated Brand Communications
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How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

How to Improve Blog Writing Through the Art of 'Stealing' [Infographic] | content marketing, blogging, email newsletters, non profits | Scoop.it

Writing - Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.


Via Russ Merz, Ph.D.
Lynn Holmgren's insight:
Good blogging comes down to telling a story. Creating narrative is easy when you're a seasoned writer of fiction!
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Russ Merz, Ph.D.'s curator insight, October 25, 2016 10:53 PM
Looking for some ways to improve your marketing content performance? See this article for some ideas.
Scooped by Lynn Holmgren
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This scientist makes ears out of apples

This scientist makes ears out of apples | content marketing, blogging, email newsletters, non profits | Scoop.it
TED Fellow Andrew Pelling is a biohacker, and nature is his hardware. His favorite materials are the simplest ones (and oftentimes he finds them in the garbage).
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Rescooped by Lynn Holmgren from Smart Small Business Marketing, by Sales Renewal
Scoop.it!

How Millennials Really Want to Engage with Brands: 62% Say Email

How Millennials Really Want to Engage with Brands: 62% Say Email | content marketing, blogging, email newsletters, non profits | Scoop.it

Email is overwhelmingly preferred by all generations, Bluecore Study finds.


Via Sales Renewal
Lynn Holmgren's insight:

Email communications are king according to this Bluecore study. Don't be that annoying brand that sends 5 different types of email that I need to individually unsubscribe from. Create relevant, responsive content for real people!

more...
Sales Renewal's curator insight, November 1, 2016 9:23 AM

 

This article highlights two key pieces of information for anyone assessing the value of their email communications:

 

68% of people responding to a survey about preferred brand communications in all four demographics - Baby Boomers, Generation X, Millennials and Generation Z - said they prefer to receive brand communications via email.

 

More than half (53%) of all survey respondents say their smartphone is the primary device on which they check email. This stat increases with younger audiences: 67% of Generation Z and 59% of Millennials.

 

Bottom line: keep email communications front and center in your marketing plans.