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Why Is Social Media So Influential? [Infographic]

Why Is Social Media So Influential? [Infographic] | Copywriting | Scoop.it
Social media is not just limited to your friends posting cat videos! This infographic looks at what makes it so influential. (Why Is Social Media So Influential?
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The Importance of Clarity in B2B Marketing Copywriting

The Importance of Clarity in B2B Marketing Copywriting | Copywriting | Scoop.it

The best B2B copy writing is simple, with an emotional hook

 

SUMMARY: Copy writing for direct marketing requires a good deal of humility, Christopher Ryan writes. That means putting the reader first instead of writing to please your own sense of prose, keeping the level between eighth and 10th grade, and bearing in mind the goal is to persuade, not write a masterpiece. Still, copy should lead with emotion to engage while remaining as short and simple as possible, Ryan writes.

 

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6 Copywriting Mistakes That Shatter Conversion Rates

6 Copywriting Mistakes That Shatter Conversion Rates | Copywriting | Scoop.it

It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid. Read on to learn the worst way to talk about pricing, the structure that strangles your copy, and four other copywriting mistakes that can damage your conversion rate.

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5 WordPress Plugins for Increased Writing Productivity

5 WordPress Plugins for Increased Writing Productivity | Copywriting | Scoop.it
The five Wordpress plugins you will love and you will see the greatest improvement to your blogging productivity as a consequence.
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9 Random (but Useful) Writing Tips on Improving your Articles

9 Random (but Useful) Writing Tips on Improving your Articles | Copywriting | Scoop.it
Creating an article that gets positive feedback and one that makes people want to share it requires a ton of different ingredients. Here you will find nine of them!

Via Cees Hoogerheide
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3 Copywriting Questions for Business Success

3 Copywriting Questions for Business Success | Copywriting | Scoop.it
You don't need to be a copywriter to run a successful business, but you do need to know the answers to these three copywriting questions.

Via Cees Hoogerheide
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16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates

16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates | Copywriting | Scoop.it

Every since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been.

 

The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.

 

Your copy can make all the difference between getting users excited about your product and making them want to shoot themselves in the head.

 

Good copy can mean an extra 20% to the open rate of your emails.
Bad copy can mean that the only click-through rate you’ll be measuring is of your “unsubscribe” link.


Via Gregg Morris
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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Copywriting | Scoop.it
How SEO should factor into your marketing copywriting best practices.

 

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. But by doing this, you’re not only creating inconsistency in your content and confusing your audience, but you're also inconsistently alerting search engines of your expertise (as well as creating duplicate content -- eek!).

 

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent. And something like an official Internet Written Style Guide can be a big help in addressing consistency issues. This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry. To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. Download it for free here.

 

So as you're customizing your own in-house written style guide, here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

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How To Create an Effective Call to Action for your Email Copywriting | Copywriting Consulting

How To Create an Effective Call to Action for your Email Copywriting gives guidelines on how to drive your readers to do the right action.

Via Free Radicals
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Redacto Texto's curator insight, October 20, 10:23 AM

Un email efectivo debe incluir: un titular que impacte, una imagen que enganche y un llamado a la acción con sentido de urgencia.

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Give Them A Reason | The Story of Telling

Give Them A Reason | The Story of Telling | Copywriting | Scoop.it
You can't just ask your customers to care, you need to give them a reason.
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The Write Word - Chopping the Copywriting and Creative Writing Salad

The Write Word - Chopping the Copywriting and Creative Writing Salad | Copywriting | Scoop.it

Copywriters that have a clearly defined niche—I write sales letters for mid-tier businesses selling nuclear-powered rabbits—are both constrained by (Chopping the Copywriting and Creative Writing Salad: http://bit.ly/fwOpU3)


Via Silvio Molina
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How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy

How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy | Copywriting | Scoop.it
A direct marketing success story: How a women’s retailer – Chico’s – got customer win-back direct mail right and 6 lessons for a smart marketing strategy (Great read.“@twiteconomy: RT @jeangianfagna: How Great Direct Mail Helps Win Back Customers...

Via Free Radicals
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How to teach intercultural copywriting? | Intercultural Zone | Cross-cultural corporate communications

How to teach intercultural copywriting? | Intercultural Zone | Cross-cultural corporate communications | Copywriting | Scoop.it

What are some of the key factors that make intercultural copywriting projects particularly challenging and what soft-skills must the copywriter leverage?


Via Charles Tiayon
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7 Best Practices for Writing Blog Titles that Earn ReTweets | Business 2 Community

7 Best Practices for Writing Blog Titles that Earn ReTweets | Business 2 Community | Copywriting | Scoop.it

Drafting Irresistible Blog Titles The latest data is in, and it turns out your titles matter more than you might think.

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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Copywriting | Scoop.it
How SEO should factor into your marketing copywriting best practices.

 

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. But by doing this, you’re not only creating inconsistency in your content and confusing your audience, but you're also inconsistently alerting search engines of your expertise (as well as creating duplicate content -- eek!).

 

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent. And something like an official Internet Written Style Guide can be a big help in addressing consistency issues. This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry. To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. Download it for free here.

 

So as you're customizing your own in-house written style guide, here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

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How to Negotiate Copywriting Fees Without Turning Into an Asshole: A Nine Step Short Course

How to Negotiate Copywriting Fees Without Turning Into an Asshole: A Nine Step Short Course | Copywriting | Scoop.it
Most clients accept a copywriter's proposals without problem, but a few clients want to negotiate.

When I was starting out, some clients - knowing I was new - negotiated hard, and got me cheap.
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13 Detailed Points SEO Copywriting Guide [Infographic]

13 Detailed Points SEO Copywriting Guide [Infographic] | Copywriting | Scoop.it

SEO copywriting is the art of combining search engine optimization / SEO with good writing. SEO copywriting still plays a big role in getting more traffic for your website.


Via Agathe-Sevegrand
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The Importance of Clarity in B2B Marketing Copywriting

The Importance of Clarity in B2B Marketing Copywriting | Copywriting | Scoop.it

The best B2B copy writing is simple, with an emotional hook

 

SUMMARY: Copy writing for direct marketing requires a good deal of humility, Christopher Ryan writes. That means putting the reader first instead of writing to please your own sense of prose, keeping the level between eighth and 10th grade, and bearing in mind the goal is to persuade, not write a masterpiece. Still, copy should lead with emotion to engage while remaining as short and simple as possible, Ryan writes.

 

READ ARTICLE 

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50 Essential Tools I Use For Blogging and Freelance Writing

50 Essential Tools I Use For Blogging and Freelance Writing | Copywriting | Scoop.it
As a freelance writer and professional blogger, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your...

Via Riccardo Esposito, Guglielmo Cornelli
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How These Two Barstools Will Help You Write Your Greatest Copy

How These Two Barstools Will Help You Write Your Greatest Copy | Copywriting | Scoop.it

“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use...


Via Free Radicals
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How to Beat 7 Common Self-Publishing Fears | Copyblogger

How to Beat 7 Common Self-Publishing Fears | Copyblogger | Copywriting | Scoop.it
It's almost certainly the case that one of these seven common fears is holding you back from writing your ebook and taking it to market ...
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How Deadline-Driven, Hack Copywriting Supports Your Creative Process | MarketCopywriter Blog

How Deadline-Driven, Hack Copywriting Supports Your Creative Process | MarketCopywriter Blog | Copywriting | Scoop.it

Twenty years ago when I was a young playwright, I thought copywriters were soulless hacks. I remember smirking when I heard advertising writers called

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Antique words for the modern world

Antique words for the modern world | Copywriting | Scoop.it

The wonderful tale of fossil words...


Via Matt McGuire
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