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A common pitfall of copywriting is to focus on the product itself, or the company selling it. Instead, effective copywriting focuses on the customer.
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Generating empathy means gently alluding to shared ideas or experiences - not corporate boasting.
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In marketing, people are always looking for the next new thing. New technology, new lists, new creative formats, and all sorts of new whiz-bang stuff.
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Learn from a young master of copywriting.
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Sometimes, striking the right tone of voice is about deciding who you care about - and who you don't.
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Insurance policies everybody buys but nobody needs. How to spot an honest auto mechanic. Eight things to leave out of a job resume.
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We're bringing together a panel of copywriting professionals to talk about what it takes to succeed in this industry on 5 April
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On the outside I look innocent and wholesome: I’m a hardworking copywriter. I'm devoted to family. I buy local, cook from scratch and recycle. I read David
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We're back with another article in the Guerrilla Marketing Tactics for... series and today we've got some great guerrilla marketing tips for freelance
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Actually, the title should say Myths, as there are two of them. Stradivarius Myth #1 The first Myth is that there is some single isolated element responsible
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Hello, young copywriter. I am here today to tell you that you are a member of an endangered species. I’m very sorry, but it’s true.
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Case studies are a great way to showcase your skills, experience and approach to projects. This guide explains how to create concise, effective case studies.
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So what’s your conversion goal for the copy?” I asked.
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If you put 100 copywriters into a room and ask each for a copywriting formula, they would all pay homage to AIDA, but you'd ultimately get 100 different...
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Brand builders like to tell you that marketing is storytelling. Maybe. The thing is, some stories are better than others.
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Where do you begin?
I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn’t ring. There was so much information online — and I didn’t know where to start. Delete the scoop?
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om Albrighton has just nailed up a new blog post, exhorting us to write better, not more. Amen to that.
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Globalization. Good news and bad news for freelance copywriters.
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