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This is Your Brain on Content Marketing

This is Your Brain on Content Marketing | Copyrita | Scoop.it
Content marketing isn't brain science, but if you know a bit about the brain, you'll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of ...
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Como criar um email irresistível (e que apeteça mesmo ler)

Como criar um email irresistível (e que apeteça mesmo ler) | Copyrita | Scoop.it
Os funcionários das grandes empresas recebem e enviam, em média, mais de 100 emails por dia. Saiba como garantir que o seu seja lido
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Facebook Contests: 12 Great Facebook Contest Ideas

Facebook Contests: 12 Great Facebook Contest Ideas | Copyrita | Scoop.it
Get some fantastic ideas for Facebook contests by looking at these great case studies from a variety of Facebook competition vendors.
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How to Tell Your Company's Story

How to Tell Your Company's Story | Copyrita | Scoop.it
A well-honed founding story can help you connect with investors, employees, and consumers -- and, with any luck, keep them listening.
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4 princípios que as empresas deviam praticar para encantar os clientes

4 princípios que as empresas deviam praticar para encantar os clientes | Copyrita | Scoop.it
Criar ligações emocionais com os clientes é muito mais do que produtos e serviços fantásticos. O segredo esconde-se nos funcionários
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As Brand Loyalty Declines, 2 Trends You Should Know for 2014

According to a recent Deloitte survey, brand loyalty is declining but there are a few things you can do to grow your brand in 2014.
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Seth Godin: Why Small Businesses Fail

Seth Godin: Why Small Businesses Fail | Copyrita | Scoop.it
The famous marketing expert explains how small businesses can hone their market efforts.
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Designing Style Guidelines For Brands And Websites | Smashing Magazine

Designing Style Guidelines For Brands And Websites | Smashing Magazine | Copyrita | Scoop.it
A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.
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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | Copyrita | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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21 Types of Content We Crave

21 Types of Content We Crave | Copyrita | Scoop.it
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
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Como vencer a resistência à sua comunicação com uma estratégia de content marketing em 5 passos

Como vencer a resistência à sua comunicação com uma estratégia de content marketing em 5 passos | Copyrita | Scoop.it

Já reparou que todos gostamos de comprar, mas detestamos que nos vendam? Se o seu negócio passa por vender alguma coisa (e qual não passa?), tem aí um problema. Veja aqui como o content marketing pode ajudar a resolvê-lo – começando com 5 perguntas simples.

É o maior problema da comunicação comercial: o destinatário, mal identifica que “lhe estão a tentar vender qualquer coisa”, ergue logo um muro de desconfiança.

A publicidade tenta furar esse muro com a repetição (que é cara) e a criatividade (que também é cara, e tem os seus riscos).

O “content marketing” é uma outra forma de contornar esta resistência. Ao invés de vendermos diretamente o nosso peixe (seja um produto, uma ideia, a imagem da nossa empresa) conquistamos antes a confiança do interlocutor com informação útil ou interessante.

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Fernando Coimbra Lopes's curator insight, January 28, 10:44 AM

Como diz Seth Godin "O marketing de conteúdo é o único marketing que nos resta"

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10 Reasons Customers Will Pay More

10 Reasons Customers Will Pay More | Copyrita | Scoop.it
Customers usually make buying decisions based upon more than just the lowest price.
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MILKA LAST SQUARE EN

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How to Write Your Way to the Top of Your Industry

How to Write Your Way to the Top of Your Industry | Copyrita | Scoop.it
Here's the thing: I'm not a writer. I feel more comfortable saying, "I am a person who writes." Why? Because I have had no writing training outside of re
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5 Scientific Principles of Success

5 Scientific Principles of Success | Copyrita | Scoop.it
Want to know what it takes to succeed? Forget conjecture and opinion. Here's the answer, backed up by scientific research.
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How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
(Filmed at TEDxPugetSound.)
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Como uma mensagem se espalha e transforma no Facebook

Como uma mensagem se espalha e transforma no Facebook | Copyrita | Scoop.it
Quando um texto sobre o sistema de saúde se transforma num comentário jocoso sobre vinho.
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This is Your Brain on Content Marketing

This is Your Brain on Content Marketing | Copyrita | Scoop.it
Content marketing isn't brain science, but if you know a bit about the brain, you'll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of ...
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How to Get Clients to Knock on Your Door

How to Get Clients to Knock on Your Door | Copyrita | Scoop.it
These are the steps to a consistent, reliable flow of new customers.
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business - The Basics of Branding

business - The Basics of Branding | Copyrita | Scoop.it
business - The Basics of Branding - Entrepreneur.com
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The 9 Criteria for Brand Essence (TM)

What every professional should know about branding. Downloadable PDF available here: http://info.cpvinc.com/9-criteria-for-brand-essence
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Top 10 Marketing Revolution Scoops All Time

Top 10 Marketing Revolution Scoops All Time | Copyrita | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 27, 2013 7:42 PM

Top 10 Marketing Revolution Scoops All Time

http://sco.lt/56lkMj Videos - We Are All App Builders Now

http://sco.lt/6w8cU5 Infographic - 12 Things To Do After You Publish A New Blog Post

http://sco.lt/6dQF5l Blog Post - 52 Totally Free Resources For Better Blogging

http://sco.lt/56p69J Scoop + Graphic - Why Facebook Is Making Online Merchants More Money Than They Realize

http://sco.lt/9JMGOX Graphic Matrix - Five Types of Social Media Influencers

http://sco.lt/7KVXIv Study - Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

http://sco.lt/7JDyZl Infographic - SEVEN STEPS TO THE PERFECT STORY 

http://sco.lt/5qwiGX Infographic - Content Marketing Is The New SEO

http://sco.lt/6EZdWT Infographic - The Importance of Social Media and How it can help your business

http://sco.lt/63ldvl Infographic - Top 29 Inspirational Ways To Stay Creative In Life, Love, Business

Learn more about the Scoop.it Top 10 Conversion Study: http://sco.lt/69HeAj

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The 5 Common Characteristics of Ideas That Spread

The 5 Common Characteristics of Ideas That Spread | Copyrita | Scoop.it
From Iron Man to Citizen Kane great creatives understand that relative advantage, compatibility, complexity, trialability, and observability are what get work noticed.
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Social Media: What Makes Customers Go From Liking to Buying

Social Media: What Makes Customers Go From Liking to Buying | Copyrita | Scoop.it
A new study sheds some light on consumers' purchasing behavior on social media.
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7 Success Lessons It's Never Too Late to Learn

Life's lessons don't always come when we want them. But these 7 tips for success are worthy teachings at any age.
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5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation)

5 Selling Techniques to Steal from Infomercials (Without Trashing Your Reputation) | Copyrita | Scoop.it
There's an interesting fitness guy I follow on Facebook. He's very smart about health. Every day he posts quite long, thoughtful discussions about avoidi
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