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Para que serve um e-mail – e não é o que você pensa

Neste vídeo, Perry Marshall explica para que serve cada linha de copy que escrevemos, e também para que serve um e-mail enquanto ferra
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Como criar um email irresistível (e que apeteça mesmo ler)

Como criar um email irresistível (e que apeteça mesmo ler) | Copyrita | Scoop.it
Os funcionários das grandes empresas recebem e enviam, em média, mais de 100 emails por dia. Saiba como garantir que o seu seja lido
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▶ Copywriting Conference 2013: Dave Trott · Predatory thinking for copywriters - YouTube

Predatory Thinking for Copywriters Dave Trott, introduced by Tom Albrighton of the Professional Copywriters' Network ABOUT THE CONFERENCE The first Professio...
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5 Creativity Myths You Probably Believe

5 Creativity Myths You Probably Believe | Copyrita | Scoop.it
Creativity isn't the result of a high IQ or being right-brained. Before you get set to work on your next project, know what's actually holding you back and what's all in your head.
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Train Your Brain to Think More Clearly

While most business buzzwords are simply annoying (like saying "utilize" rather than "use"), some are so fuzzy and vague that they automatically lead to confused thinking.
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Infographic: What the Color of Your Logo Says About Your Brand

Infographic: What the Color of Your Logo Says About Your Brand | Copyrita | Scoop.it
Few design projects seem to require as much deep thinking as a corporate logo (some would say overthinking—remember Twitter's tortured explanation for its new logo in 2012)? One of the most basic decisions for any logo, though, is color.
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How to Create Perfect Posts on Social Platforms [Infographic]

How to Create Perfect Posts on Social Platforms [Infographic] | Copyrita | Scoop.it
If you've ever struggled with crafting a social media post, you're going to love today's infographic from My Clever Agency. In their 5th edition (yes, they have four other versions of this killer guide!) of "How to Create Perfect Post on Social Platforms," they share top-no
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Developing an Effective SEO Strategy in 5 Easy Steps

A sound SEO strategy can lead to years of online success and growth for your business.
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6 Scientific Principles Behind Persuasion (infographic)

Winning people over requires learning the universal factors that go into how they make decisions.
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Inspiration is the new currency for Facebook likes - Inside Facebook

Inspiration is the new currency for Facebook likes - Inside Facebook | Copyrita | Scoop.it
Inspirational posts are the new currency for Facebook likes. Has your brand jumped on board yet?
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3 Words That Can Double Your Engagement on Facebook | fbAdvance

3 Words That Can Double Your Engagement on Facebook | fbAdvance | Copyrita | Scoop.it
Check out this post and discover 3 Words That Can Double Your Engagement on Facebook! Click the link to read this Facebook marketing infographic now.
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How Facebook Calculates What Appears In Your News Feed

How Facebook Calculates What Appears In Your News Feed | Copyrita | Scoop.it
With Facebook organic reach destined to reach zero percent sooner or later, what can savvy business owners do to amplify their Facebook results now?
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Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

Conversion Copywriting: Words & Phrases That Make People Click [Infographic] | Copyrita | Scoop.it
This data-backed infographic shows why word choice is so important in marketing, and which words are most likely to convert today's consumers.
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Sales Techniques And Tricks Used By Retailers: How Apple, Nike & Others Increase Their Income

Sales Techniques And Tricks Used By Retailers: How Apple, Nike & Others Increase Their Income | Copyrita | Scoop.it
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Why Community Managers Are the New Brand Managers

Why Community Managers Are the New Brand Managers | Copyrita | Scoop.it
Warby Parker co-founder Neil Blumenthal explains why, it’s the little things that make a brand great.
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10 Steps to Learning Your Customers' Behaviors

10 Steps to Learning Your Customers' Behaviors | Copyrita | Scoop.it
When it comes to product development, the smartest startups are observing customer behavior in authentic settings. Here's a 10-step blueprint you can use to learn and act on these behavioral insights.
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The 5-Step Process for Writing an About Page that Connects (and Converts) - Copyblogger

The 5-Step Process for Writing an About Page that Connects (and Converts) - Copyblogger | Copyrita | Scoop.it
Struggling to write a smart About page? Learn the 5-step process for crafting a creative About page that helps attract the right customers to your business.
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Beer & Wine: Comparison Of Popular Brands, Surprising Facts And Market Trends | CompareCamp.com

Beer & Wine: Comparison Of Popular Brands, Surprising Facts And Market Trends | CompareCamp.com | Copyrita | Scoop.it
“If you can’t drink it, don’t cook with it,” so said the late celebrity chef, Keith Floyd, about using wines to flavor food. If the guy was still around, he’d
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How to Apply Lateral Thinking to Your Creative Work

How to Apply Lateral Thinking to Your Creative Work | Copyrita | Scoop.it
“Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces.”
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How to Tell if Your Facebook Efforts are Paying Off

How to Tell if Your Facebook Efforts are Paying Off | Copyrita | Scoop.it
Measuring the total return on investment of a business’ Facebook efforts is tricky, if not nearly impossible. There are lots of variables to consider, many of which businesses can’t really track.
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A verdade sobre o ato de comprar

A verdade sobre o ato de comprar | Copyrita | Scoop.it
Pesquisa realizada com 10 mil entrevistados em 11 países buscou desvendar o comportamento do consumidor em relação ao varejo e as diferenças e complementaridades no ato da compra on e off-line.
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53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility - Copyblogger

53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility - Copyblogger | Copyrita | Scoop.it
Making mistakes is a good thing -- provided you learn from them. But the problem is that you may not even know you're making a mistake.
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Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention | TechCrunch

Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention | TechCrunch | Copyrita | Scoop.it
Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn't room for..
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Beat Facebook's Algorithm with These 12 Workarounds

Beat Facebook's Algorithm with These 12 Workarounds | Copyrita | Scoop.it
Over the past year, Facebook has been rolling out algorithm updates which have resulted in decreased visibility for business organic page posts. In my article today, I'll cover 12 Facebook anti
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10 Customer Engagement-Boosting Ideas for Facebook Brand Page Updates | Helium Content Source

10 Customer Engagement-Boosting Ideas for Facebook Brand Page Updates | Helium Content Source | Copyrita | Scoop.it
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How to Make a Facebook Status Top All Your Friends' News Feeds

How to Make a Facebook Status Top All Your Friends' News Feeds | Copyrita | Scoop.it
It may be possible to game Facebook's news feed, but  the social publishing will still win in the end. 
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