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Os funcionários das grandes empresas recebem e enviam, em média, mais de 100 emails por dia. Saiba como garantir que o seu seja lido
The famous marketing expert explains how small businesses can hone their market efforts.
A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
Já reparou que todos gostamos de comprar, mas detestamos que nos vendam? Se o seu negócio passa por vender alguma coisa (e qual não passa?), tem aí um problema. Veja aqui como o content marketing pode ajudar a resolvê-lo – começando com 5 perguntas simples.
É o maior problema da comunicação comercial: o destinatário, mal identifica que “lhe estão a tentar vender qualquer coisa”, ergue logo um muro de desconfiança. A publicidade tenta furar esse muro com a repetição (que é cara) e a criatividade (que também é cara, e tem os seus riscos).
É o maior problema da comunicação comercial: o destinatário, mal identifica que “lhe estão a tentar vender qualquer coisa”, ergue logo um muro de desconfiança.
A publicidade tenta furar esse muro com a repetição (que é cara) e a criatividade (que também é cara, e tem os seus riscos).
O “content marketing” é uma outra forma de contornar esta resistência. Ao invés de vendermos diretamente o nosso peixe (seja um produto, uma ideia, a imagem da nossa empresa) conquistamos antes a confiança do interlocutor com informação útil ou interessante.
Customers usually make buying decisions based upon more than just the lowest price.
Here's the thing: I'm not a writer. I feel more comfortable saying, "I am a person who writes." Why? Because I have had no writing training outside of re
Align your business model to the real reason customers buy from you, rather than somebody else.
Here are some useful tips in story telling for your preferred media source...!
Any writter can use this information!
One of my passions is working with students and teachers to develop digital storytelling projects. This infographic is a great visual for working with all parties as they progress through each step.
You've heard it before, I know. You have seconds -- seconds -- to make a good first impression with your brand. Depending on who you ask it might be seve
The first step is a better understanding of the consumer decision journey. Here's what you need to know.
These are the steps to a consistent, reliable flow of new customers.
business - The Basics of Branding - Entrepreneur.com
What every professional should know about branding. Downloadable PDF available here: http://info.cpvinc.com/9-criteria-for-brand-essence
Top 10 Marketing Revolution Scoops All Timehttp://sco.lt/56lkMj Videos - We Are All App Builders Nowhttp://sco.lt/6w8cU5 Infographic - 12 Things To Do After You Publish A New Blog Posthttp://sco.lt/6dQF5l Blog Post - 52 Totally Free Resources For Better Blogginghttp://sco.lt/56p69J Scoop + Graphic - Why Facebook Is Making Online Merchants More Money Than They Realizehttp://sco.lt/9JMGOX Graphic Matrix - Five Types of Social Media Influencers http://sco.lt/7KVXIv Study - Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study http://sco.lt/7JDyZl Infographic - SEVEN STEPS TO THE PERFECT STORY http://sco.lt/5qwiGX Infographic - Content Marketing Is The New SEOhttp://sco.lt/6EZdWT Infographic - The Importance of Social Media and How it can help your business http://sco.lt/63ldvl Infographic - Top 29 Inspirational Ways To Stay Creative In Life, Love, BusinessLearn more about the Scoop.it Top 10 Conversion Study: http://sco.lt/69HeAj
From Iron Man to Citizen Kane great creatives understand that relative advantage, compatibility, complexity, trialability, and observability are what get work noticed.
A new study sheds some light on consumers' purchasing behavior on social media.
Life's lessons don't always come when we want them. But these 7 tips for success are worthy teachings at any age.
There's an interesting fitness guy I follow on Facebook. He's very smart about health. Every day he posts quite long, thoughtful discussions about avoidi
If you're trying to figure out how to make that company blog more than just a chore--check out these tools.
The way that you sell determines whether another business will buy from you.
It doesn't take much time or money to truly blow customers' minds. Here are a few ideas.
4 questions to make sure we're focused in a resource-constrained world.