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Belief As A Motivational Force

Belief As A Motivational Force | cooperative intelligence | Scoop.it
Motivational leaders can quickly discern innate abilities and potential. And sometimes those provide ongoing, reaffirming statements can make a difference.

Via David Hain
Ellen Naylor's insight:

It's amazing how motivational another's belief in your capabilities can bolster you to try new things and be more daring.

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David Hain's curator insight, March 25, 2014 3:09 AM

Never underestimate the motivational power of belief!

cooperative intelligence
Cooperative intelligence is sharing and caring without expecting something in return as in collaboration. You give to give. That's the intention here: give relevant business tips in primary research, competitive intelligence, market intelligence and elicitation.
Curated by Ellen Naylor
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Why Social Insights Aren’t Enough

Why Social Insights Aren’t Enough | cooperative intelligence | Scoop.it
Not all social insights matter to every brand, nor can they replace talking directly with your audience. Seeing how data matches up in reality is key. So how do you determine which insights offer your brand the biggest return?
Ellen Naylor's insight:

Predictive analysis, spotting trends, is proactive customer service, and leads to customer retention: “If leads hit a certain point and drop out, you’re failing to provide what they need to make the decision to buy. Figure out what you lack, by looking at what customers consistently ask.”

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How to use competitive intelligence & personalization to outsmart your competitors Sept 6 webinar

How to use competitive intelligence & personalization to outsmart your competitors Sept 6 webinar | cooperative intelligence | Scoop.it

It’s not enough to just create content. Because everyone, your competitors included, are creating great content. Once the content is ready, the real struggle begins - getting eyeballs. That’s where your marketing chops come into play. But, your competitors know a thing or two about marketing as well. This is your chance to get ahead, to learn from leading experts in competitive intelligence, content personalization and marketing automation how to up your game. webinar Sept 6


Via Bonnie Hohhof
Ellen Naylor's insight:

This is website competition tactics and best practices. 

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How to Use Financial Early Warning Indicators to Understand Competitor KPIs - webinar Aug 17

How to Use Financial Early Warning Indicators to Understand Competitor KPIs - webinar Aug 17 | cooperative intelligence | Scoop.it
Key Performance Indicators (KPIs) can be a valuable series of insights to analyze when examining the behaviors of your competitive set. As KPIs are excellent early warning indicators of a company’s ability to compete, these methods of understanding an organization’s forward-looking abilities as well as potential vulnerabilities are an excellent source of insights that can drive deeper understanding of those competitors.

Via Bonnie Hohhof, Ellen Naylor
Ellen Naylor's insight:

Time correction: This KPI Webinar is at Noon Eastern on Aug 17!

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Ellen Naylor's curator insight, August 16, 2:09 PM

Learn how to use Key Performance Indicators to analyze competitors. Presented by veteran CI professional, Ryan Macumber, Senior Manager Market Insights at Best Buy. The free webinar is hosted by Aurora WDC at Noon Eastern on Aug 17.

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Win/Loss Analysis – A Book Review

Win/Loss Analysis – A Book Review | cooperative intelligence | Scoop.it
Ellen Naylor, Win/Loss Analysis: How to Capture and Keep the Business You Want. Park Hill Press, 2016, 214 pages, $29.95   First a disclosure: I have known Ellen for many years and am one (of many) thanked by Ellen in the afterword. I can honestly say that I had nothing to do with this book…
Ellen Naylor's insight:

Amazon still needs to adjust their pricing for my Win Loss analysis book, as the hardcover is still cheaper than the paperback. However, today my long-time colleague, John McGonagle wrote a book review. He and Carolyn Vella have written numerous competitive intelligence books. I have read his books and book reviews for over 20 years, and this one is no exception: crisp, clear and to the point. Thanks John McGonagle.

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Win/Loss Analysis: How to Capture and Keep the Business You Want: Ellen Naylor, John Maling, Rodgers Naylor, James Hallman: 9780997272208: Amazon.com: Books

Win/Loss Analysis: How to Capture and Keep the Business You Want

~ Ellen Naylor (author) More about this product
List Price: $29.95
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Rated 5.0/5: Buy Win/Loss Analysis: How to Capture and Keep the Business You Want by Ellen Naylor, John Maling, Rodgers Naylor, James Hallman: ISBN: 9780997272208 : Amazon.com ✓ 1 day delivery for Prime members
Ellen Naylor's insight:

Odd Fluke. Today hardcover Win/Loss Analysis book is cheaper than paperback. #Amazon

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Turns Out You Can Actually Have It All

Turns Out You Can Actually Have It All | cooperative intelligence | Scoop.it
With a little mindfulness, success may not require the trade-offs you think it will.
Ellen Naylor's insight:

Mindfulness is sure a great replacement to stressfully flitting from event to event in life. 

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Legal Marketing Association : Competitive Intelligence Certificate Program

Legal Marketing Association : Competitive Intelligence Certificate Program | cooperative intelligence | Scoop.it
LMAintl: Don't forget to sign up for the #LMAMKT Competitive Intelligence Certificate Program. https://t.co/v3F4PL0bom
Via Babette Bensoussan
Ellen Naylor's insight:

Legal competitive intelligence certification training by the greats in CI! 

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Corporate use of competitive intelligence persists despite its high risks

Corporate use of competitive intelligence persists despite its high risks | cooperative intelligence | Scoop.it
Hacking, data protection, security, privacy and intelligence capabilities of organisations to know everything about their customers now worry many consumers. While individuals may have been sensiti…
Ellen Naylor's insight:

I would argue that companies run a higher risk of failure by not doing competitive intelligence. 

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Rocky Mountain #SCIP Meeting: Mar 30 #Denver

Rocky Mountain #SCIP Meeting: Mar 30 #Denver | cooperative intelligence | Scoop.it
You are invited to our Rocky Mountain SCIP networking meeting on Mar 30 @Denver's BookBar from 6-8 p.m.
Ellen Naylor's insight:

Our Rocky Mountain #SCIP networking meeting is Mar 30 @bookbardenver from 6-8 p.m. Table under Gordon + SCIP. RSVP @ellennaylor or txt 720-480-9499

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From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company

From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company | cooperative intelligence | Scoop.it
hen most companies focus on customer experience they think about touchpoints—the individual transactions through which customers interact with parts of the business and its offerings. This is logical. It reflects organization and accountability, and is relatively easy to build into operations. Companies try to ensure that customers will be happy with the interaction when they connect with their product, customer service, sales staff, or marketing materials. But this siloed focus on individual touchpoints misses the bigger—and more important—picture: the customer’s end-to-end experience. Only by looking at the customer’s experience through his or her own eyes—along the entire journey taken—can you really begin to understand how to meaningfully improve performance

Via Bonnie Hohhof
Ellen Naylor's insight:

You can gain the customer's end to end buying journey in #WinLoss interviews, which goes a long way to letting companies see the world as your customers do. 

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A Wharton professor says this counterintuitive strategy is an effective way to get what you want

A Wharton professor says this counterintuitive strategy is an effective way to get what you want | cooperative intelligence | Scoop.it

Share Getting what you want often involves putting forth an idea and convincing others of its merit. To do so, you could go the conventional route and list all the reasons your idea is so awesome. Or you could tell the people you're trying to convince why your idea stinks. This less conventional route is surprisingly effective, Adam Grant, a professor of management at Wharton who wrote the new book "Originals,". "Something that really surprised me when looking at what makes originals successful is that oftentimes entrepreneurs who get the most investment are actually the ones who are the least enthusiastic," Grant says.


Via Bonnie Hohhof
Ellen Naylor's insight:

Be objectivie in your communication. Share both the plusses and minuses. Shows confidence.

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How to Make Praiseworthy B2B Buyer Personas

How to Make Praiseworthy B2B Buyer Personas | cooperative intelligence | Scoop.it
How do you make a B2B Buyer Persona that's going to generate real praise from colleagues and stakeholders? How are they different from B2C Personas?
Ellen Naylor's insight:

Great ideas here to keep in mind when you conduct #Win/Loss interviews in the B2B space. 

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How You Can Become a Conversation Rockstar

How You Can Become a Conversation Rockstar | cooperative intelligence | Scoop.it
So much about life revolves around effective communication. As a primary research expert, I am always looking to for ways to motivate others to share. You need to understand what makes them comfortable to share. I recently read Traci Brown’s book, Persuasion Point: Body Language and Speech for Influence. While the book focuses on closing…
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Competitive Intelligence Ethics

Competitive Intelligence Ethics | cooperative intelligence | Scoop.it
In competitive intelligence we have more issues than most when building and maintaining trust with our customers. Many think our work is only COMPETITOR intelligence which doesn't help the cause. The other more obvious issue is many consulting firms are experts in a certain industry. What are your best practices and ethics around a company…
Ellen Naylor's insight:

How do you deal with ethics in competitive intelligence? It's a gray area in many situations. You work continuously to build your reputation, and it can drop so rapidly when you breach ethics. 

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The Lesson Behind Fortune's 'Change the World' List

The Lesson Behind Fortune's 'Change the World' List | cooperative intelligence | Scoop.it

As this year’s Change the World List demonstrates, more and more corporate leaders are embracing a new best practice with profound implications for their companies and the wider world. In increasing numbers, managers are integrating societal needs into their corporate strategy, aligning their companies’ business missions with their impact on their communities and the environment. This approach, which we call Creating Shared Value, is moving into the mainstream and growing exponentially.


Via Bonnie Hohhof
Ellen Naylor's insight:

Improving competitiveness by creating socially responsible products. Is this a new trend? 

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Ian Berry's curator insight, August 24, 6:45 PM
Creating Shared Value is an action item for all leaders serious about thriving on the challenges of change
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How to Use Financial Early Warning Indicators to Understand Competitor KPIs - webinar Aug 17

How to Use Financial Early Warning Indicators to Understand Competitor KPIs - webinar Aug 17 | cooperative intelligence | Scoop.it
Key Performance Indicators (KPIs) can be a valuable series of insights to analyze when examining the behaviors of your competitive set. As KPIs are excellent early warning indicators of a company’s ability to compete, these methods of understanding an organization’s forward-looking abilities as well as potential vulnerabilities are an excellent source of insights that can drive deeper understanding of those competitors.

Via Bonnie Hohhof
Ellen Naylor's insight:

Learn how to use Key Performance Indicators to analyze competitors. Presented by veteran CI professional, Ryan Macumber, Senior Manager Market Insights at Best Buy. The free webinar is hosted by Aurora WDC at Noon Eastern on Aug 17.

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Ellen Naylor's curator insight, August 16, 2:12 PM

Time correction: This KPI Webinar is at Noon Eastern on Aug 17!

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How empowering women benefits businesses

How empowering women benefits businesses | cooperative intelligence | Scoop.it

Here's why ANN Inc. and others find both social benefit and economic profit in delivering for women and girls.


Via Alldens Lane, Babette Bensoussan
Ellen Naylor's insight:

I like BSR Senior VP, Peder Michael Pruzan-Jorgensen's parting words: "Women deliver. Business must deliver too. By investing in women, business drives growth, productivity and innovation — and creates a better world."

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Bring Competitive Intelligence to Your B2B Market Strategies

Bring Competitive Intelligence to Your B2B Market Strategies | cooperative intelligence | Scoop.it
Competitive Intelligence Trends Make ‘Getting in the Know’ a Matter of Course What are your competitors up to? What are their future strategic plans? If you knew the answers to these questions, how would it affect your B2B market strategies? For most industries, these aren’t theoretical questions. Recent trends in competitive intelligence make knowledge about... Read more »
Ellen Naylor's insight:

To embed competitive intelligence throughout your company, dedicate resources to ongoing CI efforts, not sporadic projects. For example, strategists should understand competitors’ product lifecycles and their future plans.

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What You Can Learn About Your Competition from Government Filings

What You Can Learn About Your Competition from Government Filings | cooperative intelligence | Scoop.it

In this episode of competitive intelligence, Michael Sandman gives you some examples of what you can learn about your competition from government filings.


Via Bonnie Hohhof
Ellen Naylor's insight:

Learn from competitive intelligence veteran, Mike Sandman who digs into government filings to learn about your competitors. 

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bagbarking's comment, June 10, 1:14 AM

Interesting
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How Win Loss Analysis Captures and Keeps New Business

How Win Loss Analysis Captures and Keeps New Business
Ellen Naylor's insight:

Tickled Win/Loss analysis book is at the printers! Here is a sneak preview from #intelcollab webinar. Look for the book on Amazon in July 2016. 

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Elicitation vs. Interviewing - Cascade Insights

This is a transcript of the CI Life Podcast, Episode 31. If you’d rather listen to the podcast, click here. Sean Campbell:  Welcome to another episode of CI Life. In this episode we’re going to drill down into a subject area that I think has caused a lot of confusion for folks over the years, …
Ellen Naylor's insight:

I use elicitation techniques in collection interviews and notice that most talk show hosts and investigative journalists do too. I think the distinction between market research collection and competitive intelligence collection is more telling. Market research tends to be warm interviews, where similar questions are asked of everyone, whereas in competitive intelligence, you have specific collection goals, so you are not asking people the same questions like you are in market research. However, both can benefit from the use of elicitation techniques.

 

I enjoy Cascade Insights podcasts. So what's been your experience with interviewing? 

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Be Smart: Be Human: Be Flexible

Be Smart: Be Human: Be Flexible | cooperative intelligence | Scoop.it
How flexible are you in competitive intelligence and Win/Loss analysis? We usually aren’t in situations where the daily news changes how we’ll be with people. However, it’s likely that no matter how much planning we do, there are surprises. So the bottom line is as with many things in life. Do your homework and be…
Ellen Naylor's insight:

Improve your flexibility while working in competitive intelligence by doing your homework before embarking on projects. 

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10 Cold Calling Tips that Help Close the Sale - BrandonGaille.com

A collection to some of the best cold calling tips to close a sale and build your customer base.
Ellen Naylor's insight:

These tips also work whether it's a cold call or a warm call. It's important to be confident and to smile. The only one I don't agree on is to tell a joke at the beginning. Sometimes it's just not the right thing to do. 

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FELLOWS FIRST FRIDAY -Competitor Analysis – so much more!

FELLOWS FIRST FRIDAY -Competitor Analysis – so much more! | cooperative intelligence | Scoop.it
There are numerous analytical tools out there to understand what competitors are doing – War Gaming, Management Profiling, Shadowing, Win/Loss Analysis, etc. However, when most people talk about analysing their competitors, most see the same nail and bring out the same hammer – SWOT!! Unfortunately SWOT is the most misused analytical tool and in effect…
Ellen Naylor's insight:

So how do you use competitor analysis or 4 corners as a tool? Which tools are your favorites?. 

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Competitive Intelligence Practices Study Survey

Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.
Ellen Naylor's insight:

Help Jonathon Calof and SCIP with the CI Best Practices Survey with results to be shared at SCIP's Orlando Conference in May 2016.

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