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Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing

Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing | cooperative intelligence | Scoop.it

The Lost Steve Jobs Interview
Found two minutes of the best product development vs. process discussion in this amazing Steve Jobs interview. The "lost" interview takes place when Jobs is out of Apple and running Next and it is chock a block full of incredible thoughts and masterful insight (as one would expect).

I copied 2 minutes out of the middle because it was the best two minutes I've ever heard about how creating greatness is always under attack and what you have to do about it (to create magical products).

 


Via Martin (Marty) Smith, Barry Neighbors
Ellen Naylor's insight:

This is insightful. As companies get larger they let process dictate more than content, that is creativity and pushing things ahead. That's what Steve goes into.

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Phil Meeks's comment, September 23, 2013 4:16 PM
Wow factors of intelligence
Hanin Abu Al Rub's curator insight, September 24, 2013 2:18 AM

The man said so...

Will Arnett's curator insight, September 24, 2013 7:09 AM

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cooperative intelligence
Cooperative intelligence is sharing and caring without expecting something in return as in collaboration. You give to give. That's the intention here: give relevant business tips in primary research, competitive intelligence, market intelligence and elicitation.
Curated by Ellen Naylor
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Corporate use of competitive intelligence persists despite its high risks

Corporate use of competitive intelligence persists despite its high risks | cooperative intelligence | Scoop.it
Hacking, data protection, security, privacy and intelligence capabilities of organisations to know everything about their customers now worry many consumers. While individuals may have been sensiti…
Ellen Naylor's insight:

I would argue that companies run a higher risk of failure by not doing competitive intelligence. 

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Rocky Mountain #SCIP Meeting: Mar 30 #Denver

Rocky Mountain #SCIP Meeting: Mar 30 #Denver | cooperative intelligence | Scoop.it
You are invited to our Rocky Mountain SCIP networking meeting on Mar 30 @Denver's BookBar from 6-8 p.m.
Ellen Naylor's insight:

Our Rocky Mountain #SCIP networking meeting is Mar 30 @bookbardenver from 6-8 p.m. Table under Gordon + SCIP. RSVP @ellennaylor or txt 720-480-9499

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From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company

From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company | cooperative intelligence | Scoop.it
hen most companies focus on customer experience they think about touchpoints—the individual transactions through which customers interact with parts of the business and its offerings. This is logical. It reflects organization and accountability, and is relatively easy to build into operations. Companies try to ensure that customers will be happy with the interaction when they connect with their product, customer service, sales staff, or marketing materials. But this siloed focus on individual touchpoints misses the bigger—and more important—picture: the customer’s end-to-end experience. Only by looking at the customer’s experience through his or her own eyes—along the entire journey taken—can you really begin to understand how to meaningfully improve performance

Via Bonnie Hohhof
Ellen Naylor's insight:

You can gain the customer's end to end buying journey in #WinLoss interviews, which goes a long way to letting companies see the world as your customers do. 

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A Wharton professor says this counterintuitive strategy is an effective way to get what you want

A Wharton professor says this counterintuitive strategy is an effective way to get what you want | cooperative intelligence | Scoop.it

Share Getting what you want often involves putting forth an idea and convincing others of its merit. To do so, you could go the conventional route and list all the reasons your idea is so awesome. Or you could tell the people you're trying to convince why your idea stinks. This less conventional route is surprisingly effective, Adam Grant, a professor of management at Wharton who wrote the new book "Originals,". "Something that really surprised me when looking at what makes originals successful is that oftentimes entrepreneurs who get the most investment are actually the ones who are the least enthusiastic," Grant says.


Via Bonnie Hohhof
Ellen Naylor's insight:

Be objectivie in your communication. Share both the plusses and minuses. Shows confidence.

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How to Make Praiseworthy B2B Buyer Personas

How to Make Praiseworthy B2B Buyer Personas | cooperative intelligence | Scoop.it
How do you make a B2B Buyer Persona that's going to generate real praise from colleagues and stakeholders? How are they different from B2C Personas?
Ellen Naylor's insight:

Great ideas here to keep in mind when you conduct #Win/Loss interviews in the B2B space. 

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How You Can Become a Conversation Rockstar

How You Can Become a Conversation Rockstar | cooperative intelligence | Scoop.it
So much about life revolves around effective communication. As a primary research expert, I am always looking to for ways to motivate others to share. You need to understand what makes them comfortable to share. I recently read Traci Brown’s book, Persuasion Point: Body Language and Speech for Influence. While the book focuses on closing…
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How The Most Successful People Ask Questions

The most intelligent and successful people ask a lot of questions. Here's how to use what you don't know to your advantage.
Ellen Naylor's insight:

Ask Learner questions more than judgmental ones. A learner ? is open and positive, What do our customers want? A judgmental one is, Why aren't we winning? Putting a positive, open spin on #questions promotes sharing #conversation and #brainstorming. 

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Good Corporate Governance can improve a Company's bottom Line

Good Corporate Governance can improve a Company's bottom Line | cooperative intelligence | Scoop.it

When business is conducted in the right way, there is no more powerful agent
of positive social change, says Edward Perry


Via TechinBiz
Ellen Naylor's insight:

Becoming a B company improves your competitive advantage. 

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The 7 Most Important and Common Errors Made in Telephone Selling

The 7 Most Important and Common Errors Made in Telephone Selling | cooperative intelligence | Scoop.it
Are you or your team making these mistakes? I can say with complete confidence that nearly every telephone sales call contains at least one and probably several of these errors. If you simply correct
Ellen Naylor's insight:

The first 6 tips apply to any business telephone conversation, including cold calls, collection calls and Win/Loss interviews. 

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How to Pitch Journalists to Write About Your Company - BrandonGaille.com

How to Pitch Journalists to Write About Your Company - BrandonGaille.com | cooperative intelligence | Scoop.it
How to go about email marketing to journalists and pitching your ideas successfully.
Ellen Naylor's insight:

Pitch Your Idea Effectively to the press. These tips work when you pitch to just about anyone these days!

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Challenge Assumptions and Inspire Impactful Action

Challenge Assumptions and Inspire Impactful Action | cooperative intelligence | Scoop.it

Realized knowledge does now equal change. How often this happens when we present insightful research or competitive analysis. 

Ellen Naylor's insight:

An example of great insight for Blackberry to change their phone to touch screen in 2005, 2 years before iPhone. Lessons learned about how to convey findings so management does change its course. 

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10 CEOs Make Predictions For The Future Of Business In 2016

10 CEOs Make Predictions For The Future Of Business In 2016 | cooperative intelligence | Scoop.it
From more transparency to more streaming video and honesty in marketing, 10 leaders tell us what they think the next year has in store.
Ellen Naylor's insight:

Most of these were true last year, but one stood out as newer to me for this year: more business owners will connect with customers using live video platforms like Periscope and Meerkat, says Gwen Jimmere, CEO of natural hair care product manufacturer Naturalicious. Happy New Year!

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PM_live_TrustRadius_Nov15.pdf

Ellen Naylor's insight:

While we know that B2B prospective customers do their research before contact Sales, did you realize that what they value the most is peer reviews. Peer reviews that are current. Vinay Bhagat, CEO of TrustRadius, a company that organizes peer reviews in the software B2B space, gets reviewers to update their reviews and vets those who give reviews to make sure their legitimate. Peer reviews, another deliverable to assess in Win/Loss reviews. 

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Elicitation vs. Interviewing - Cascade Insights

This is a transcript of the CI Life Podcast, Episode 31. If you’d rather listen to the podcast, click here. Sean Campbell:  Welcome to another episode of CI Life. In this episode we’re going to drill down into a subject area that I think has caused a lot of confusion for folks over the years, …
Ellen Naylor's insight:

I use elicitation techniques in collection interviews and notice that most talk show hosts and investigative journalists do too. I think the distinction between market research collection and competitive intelligence collection is more telling. Market research tends to be warm interviews, where similar questions are asked of everyone, whereas in competitive intelligence, you have specific collection goals, so you are not asking people the same questions like you are in market research. However, both can benefit from the use of elicitation techniques.

 

I enjoy Cascade Insights podcasts. So what's been your experience with interviewing? 

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Be Smart: Be Human: Be Flexible

Be Smart: Be Human: Be Flexible | cooperative intelligence | Scoop.it
How flexible are you in competitive intelligence and Win/Loss analysis? We usually aren’t in situations where the daily news changes how we’ll be with people. However, it’s likely that no matter how much planning we do, there are surprises. So the bottom line is as with many things in life. Do your homework and be…
Ellen Naylor's insight:

Improve your flexibility while working in competitive intelligence by doing your homework before embarking on projects. 

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10 Cold Calling Tips that Help Close the Sale - BrandonGaille.com

A collection to some of the best cold calling tips to close a sale and build your customer base.
Ellen Naylor's insight:

These tips also work whether it's a cold call or a warm call. It's important to be confident and to smile. The only one I don't agree on is to tell a joke at the beginning. Sometimes it's just not the right thing to do. 

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FELLOWS FIRST FRIDAY -Competitor Analysis – so much more!

FELLOWS FIRST FRIDAY -Competitor Analysis – so much more! | cooperative intelligence | Scoop.it
There are numerous analytical tools out there to understand what competitors are doing – War Gaming, Management Profiling, Shadowing, Win/Loss Analysis, etc. However, when most people talk about analysing their competitors, most see the same nail and bring out the same hammer – SWOT!! Unfortunately SWOT is the most misused analytical tool and in effect…
Ellen Naylor's insight:

So how do you use competitor analysis or 4 corners as a tool? Which tools are your favorites?. 

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Competitive Intelligence Practices Study Survey

Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.
Ellen Naylor's insight:

Help Jonathon Calof and SCIP with the CI Best Practices Survey with results to be shared at SCIP's Orlando Conference in May 2016.

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Don’t Turn Away From the Art of Life

Don’t Turn Away From the Art of Life | cooperative intelligence | Scoop.it
Our data-driven culture bears much of the blame for the decline of the humanities in higher education.
Ellen Naylor's insight:

Quotes from Arnold Weinstein's rich article: The humanities interrogate us. They challenge our sense of who we are, even of who our brothers and sisters might be. This humanistic model is sloppy. It has no bottom line. But it rivals with rockets when it comes to flight and the visions it enables. And it will help create denser and more generous lives, lives aware that others are not only other, but are real.

So what do you think? Are we too drive by data today? The humanities stimulate critical thinking which is in short demand these days. 

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5 Underrated Conversational Skills of Highly Successful People

5 Underrated Conversational Skills of Highly Successful People | cooperative intelligence | Scoop.it
It's not what you know but who you know that really matters.
Ellen Naylor's insight:

Interruption is a sign of disrespect. Over the #phone it's easier not to interrupt: just write a reminder word to keep your train of thought. 

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FELLOWS FIRST FRIDAY -- You Never Know: Also, How to Prove You're a Good Strategist

FELLOWS FIRST FRIDAY -- You Never Know: Also, How to Prove You're a Good Strategist | cooperative intelligence | Scoop.it
“You never know” is the all-purpose excuse, the duct tape of debriefing, the final shrug. It fits well be­cause it’s true. You don’t know. Neither do I. But that doesn’t stop us from being smart strategists. That’s a hint of the exciting invitation I’ll extend to you once you get through a few more paragraphs.…
Ellen Naylor's insight:

Check out your strategist skill in a simulation that Mark Chussil developed. #strategy #marketing

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Only Half of Companies Actually Use the Competitive Intelligence They Collect

Only Half of Companies Actually Use the Competitive Intelligence They Collect | cooperative intelligence | Scoop.it
Too many executives use data to confirm what they already think.
Ellen Naylor's insight:

Too many executives use competitive intelligence to stroke their egos. I think the number might even be lower, when you take into consideration the number of companies that are no more, who ignored their competitive intelligence findings. 

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4 Little-Known Reasons Martin Luther King Was An Amazing Leader, Human

4 Little-Known Reasons Martin Luther King Was An Amazing Leader, Human | cooperative intelligence | Scoop.it
A look at the little-known depths of anger, humor, and insight of the famous leader.
Ellen Naylor's insight:

Remembering Martin Luther King. 

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How to Evolve Intelligence Organizations for Maximum Success

How to Evolve Intelligence Organizations for Maximum Success
Ellen Naylor's insight:

Check out this talk from veteran competitive intelligence professional, Melanie Prudom. Anyone setting up or wanting to improve their CI process will benefit. Good facilitation by Derek Johnson of Aurora.

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5 Awesome Things You Can Do With Customer Feedback

5 Awesome Things You Can Do With Customer Feedback | cooperative intelligence | Scoop.it
Ellen Naylor's insight:

Read on: all 5 things will help your company be more competitive!

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