Cooperative intelligence is sharing and caring without expecting something in return as in collaboration. You give to give. That's the intention here: give relevant business tips in primary research, competitive intelligence, market intelligence and elicitation.
Getting to know your competition is a must before developing any business or marketing strategy. In the past, if a company wanted to know what their competition was up to, they would have to go through their garbage or hack into their private networks. Today, however, with online “footprints in the sand” left all over the web, getting competitive intelligence is easier than ever. Here are six ways you can gather competitive intelligence about your competitors
6 great tips. One I would add to her "Become a customer," is "Study your customer." Ask your customers and non-customers lots of questions, and listen to what they tell you by their actions or inaction.
The Guide to Online Due Diligence Investigations: The Professional Approach on How to Use Traditional and Social Media Resources [Cynthia Hetherington] on Amazon.com. *FREE* shipping on qualifying offers. Successful relationships in business, life or online depend on the honesty of all parties. Performing thorough due diligence to discover financial problems
Ellen Naylor's insight:
The Guide to Online Due Diligence Investigations provides the information for you to -
Conduct an online background on any business, person or entity, foreign or domestic
Hunt down online social network profiles and locate assets
Set up alerts for asset tracking or any type of investigation
Learn how to keep up with cutting edge services that are coming up daily.
Expose fraudulent business enterprises, locate assets, and find undercover intelligence.
Learn about database resources and online sources for conducting research online.
A demonstration of actual Web sites to utilize in their own investigations.
Found Online - Learn where and how your personal life ends up databases and how it is sold.
Business and Competitive Analysis, Second Edition. This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods.
Hot off the Press! version 2 of Business and Competitive Analysis updated from 2007. Additional tools are included as is their FAROUT assessment to help readers choose the right tool for the right deliverable. Hats off to Craig Fleisher and Babette Bensousson. They have written 3 books together, plus 2 updates including this one. They are a great writing team.
The term "competitive intelligence" is the process of legally gathering information about one's competitors to gain a strategic advantage in the marketplace. Large corporations will have strategic intelligence experts as a part of their marketing department. These experts specialize in discovering promotional activities, sales figures, and other information about the company's competitors. Ideally, strong competitive intelligence enables a company to predict the strategy of a competitor and adapt with a strategy of its own that will result in an advantage in the marketplace. The good news is that small and medium-sized businesses are not usually the targets of professional competitive intelligence experts. However, a business owner would be wise to protect itself from amateur intelligence gathering by its competitors. Competitive intelligence gathering begins by identifying the strategy of your own business and how your competitor's strategy will interfere. Then the intelligence gathering begins.
Much of competitive intelligence focuses on the acquisition, analysis and dissemination of data. For example: How do you control social media sharing and disgruntled employees? What steps do you take to protect your company's sensitive information?
To find out which languages are the most influential around the world, MIT researchers Shahar Ronen, César Hidalgo, and their co-authors tracked book translations, multiple language editions of Wikipedia, and multilingual Twitter users to see how languages interact with one another. The below graphs show the connections different languages have with one another through these online platforms, forming what the authors call "Global Language Networks."
Practicing empathy can be difficult, because you have to step outside your comfort zone to understand someone else’s point of view. But it’s essential to exercising influence. Whether you’re trying to get your team on board with a new way of working, asking investors to fund you, persuading customers to buy your product, or imploring the public to donate to your cause, your success depends on your ability to grasp the wants and needs of the people around you. If people feel listened to, they become more receptive to your message. And by doing the listening, you become more informed about what they really need — not just what you think they need — which will fuel your relationships with stakeholders over the long run.
In the stress of work, we often forget that other people's needs are so important to connection and cooperation. Tune in to other's needs and figure out their motivation. Listen closely to their words, what they don't say and their tone. If I am on the phone, I take notes to help listen. I find having good eye contact helps when I have the luxury of an in-person conversation.
NEW YORK (March 12, 2015) — According to a new report by Forbes Insights, in association with Pitney Bowes, "The Eureka Moment: Location Intelligence and Competitive Insight," by mapping different types of data—such as storm patterns, infrared heat signatures or waterways—location intelligence can bring previously unseen spatial relationships to light [...]
Ellen Naylor's insight:
You need to give your email address to get the full local intelligence report.
Excellent article on listening, which will give you a competitive advantage regardless of your profession. Effective listeners put themselves in a thinking mindset. This gives you a chance to really try to understand what is going on around you. Taking the thinking perspective is the conversational equivalent of the carpenter’s saying "Measure twice, cut once." The ability to extract what people mean from a conversation is one of the most important attributes of any leader. It requires curbing your natural tendency to jump right to a solution to people’s problems.
This article is by Chad Storlie, author of Combat Leader to Corporate Leader and Battlefield to Business Success. Both books teach how to translate and apply military skills to business. He is also an adjunct lecturer of marketing at Creighton University and Bellevue University in Omaha, NE. Storlie is a [...]
Ellen Naylor's insight:
How often does your competitive intelligence share with the entire organization what the competition is doing and what the greatest threats are? Good intelligence focuses an organization on the threats to success.
Do you use SlideShare?Are you using it to its full potential?SlideShare decks let you share conference presentations, curate content, create how-to guides and more. But none of that content matters if people don't see it.In this article I'll share five tips to get the most out
Ellen Naylor's insight:
Get tips on how to use and be found on #slideshare. Particularly appreciate that links don't work until slide 4 onward. Never know that.
Many accredited intelligence degrees, courses, and certificates are offered by universities and other educational organizations. I hadn’t looked at them for a while and decided it was time to start a current list with descriptions (see the PDF here). By the time I was done, I was pleasantly surprised by surprised by their wide variety of ‘home’ departments, and their sheer numbers (degrees 13, certificates 11, and courses 31). Many of them are offered online.
Do you have the tools and know-how to scale to that and deliver quarterly assessments to your strategic planners? Adding intelligent agents will help you meet these challenges. Learn how you must use tools and systems in 2015 in order to win more deals, learn more from the field, and collect systematic information from the environment. Learning objectives: Understand how systems can conduct and deliver competitive analysis to sales teams at scale; Learn how to apply machine analysis to environmental scanning increasing the relevancy of news analysis; Discover how Competitive Intelligence and Analysis techniques are changing based on a changing world of new data management tools.
The following story has been doing the rounds on Facebook, author unknown... with a lot of interesting headings, some good, some not so good.As we end another year of interesting struggles and we are all about to open a new chapter of our lives in 2015, I would like to share this with a request.All of our communities are struggling... forget about the "BIG" stuff... just look at yourself, your families... your friends... Funnily enough, I believe that WE are the solution, but not alone...TOGETHER.We, like the Director in this story are looking for right hearted people to join us to
Ellen Naylor's insight:
This is the story of appreciation, which is something I feel at this time of the year, as I review the many good things that have come my way during 2014. Appreciating your parents is a strong one I still feel, and I am blessed to have my Mom as my friend, who is with it at 96. This appreciation spills into my work life and I thank many of you who have made it a better year. Happy Holidays, which ever you celebrate. It's Christmas in our household.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.