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How To Hide from Google « The Confidential Resource

Google isn’t a search engine — it’s an advertising engine. Google makes its money from advertising. You may have noticed that the advertisments that appear on your Google search results page is related to what you are searching. Some of this advertising results from cookies placed on your computer


Via Bonnie Hohhof
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This is such a great idea especially for researchers who don't want to be limited by where you've been before on #Google.

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cooperative intelligence
Cooperative intelligence is sharing and caring without expecting something in return as in collaboration. You give to give. That's the intention here: give relevant business tips in primary research, competitive intelligence, market intelligence and elicitation.
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Win/Loss Analysis – A Book Review

Win/Loss Analysis – A Book Review | cooperative intelligence | Scoop.it
Ellen Naylor, Win/Loss Analysis: How to Capture and Keep the Business You Want. Park Hill Press, 2016, 214 pages, $29.95   First a disclosure: I have known Ellen for many years and am one (of many) thanked by Ellen in the afterword. I can honestly say that I had nothing to do with this book…
Ellen Naylor's insight:

Amazon still needs to adjust their pricing for my Win Loss analysis book, as the hardcover is still cheaper than the paperback. However, today my long-time colleague, John McGonagle wrote a book review. He and Carolyn Vella have written numerous competitive intelligence books. I have read his books and book reviews for over 20 years, and this one is no exception: crisp, clear and to the point. Thanks John McGonagle.

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Win/Loss Analysis: How to Capture and Keep the Business You Want: Ellen Naylor, John Maling, Rodgers Naylor, James Hallman: 9780997272208: Amazon.com: Books

Win/Loss Analysis: How to Capture and Keep the Business You Want

~ Ellen Naylor (author) More about this product
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You Save: $6.03 (20%)
Rated 5.0/5: Buy Win/Loss Analysis: How to Capture and Keep the Business You Want by Ellen Naylor, John Maling, Rodgers Naylor, James Hallman: ISBN: 9780997272208 : Amazon.com ✓ 1 day delivery for Prime members
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Odd Fluke. Today hardcover Win/Loss Analysis book is cheaper than paperback. #Amazon

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Turns Out You Can Actually Have It All

Turns Out You Can Actually Have It All | cooperative intelligence | Scoop.it
With a little mindfulness, success may not require the trade-offs you think it will.
Ellen Naylor's insight:

Mindfulness is sure a great replacement to stressfully flitting from event to event in life. 

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Legal Marketing Association : Competitive Intelligence Certificate Program

Legal Marketing Association : Competitive Intelligence Certificate Program | cooperative intelligence | Scoop.it
LMAintl: Don't forget to sign up for the #LMAMKT Competitive Intelligence Certificate Program. https://t.co/v3F4PL0bom
Via Babette Bensoussan
Ellen Naylor's insight:

Legal competitive intelligence certification training by the greats in CI! 

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Corporate use of competitive intelligence persists despite its high risks

Corporate use of competitive intelligence persists despite its high risks | cooperative intelligence | Scoop.it
Hacking, data protection, security, privacy and intelligence capabilities of organisations to know everything about their customers now worry many consumers. While individuals may have been sensiti…
Ellen Naylor's insight:

I would argue that companies run a higher risk of failure by not doing competitive intelligence. 

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Rocky Mountain #SCIP Meeting: Mar 30 #Denver

Rocky Mountain #SCIP Meeting: Mar 30 #Denver | cooperative intelligence | Scoop.it
You are invited to our Rocky Mountain SCIP networking meeting on Mar 30 @Denver's BookBar from 6-8 p.m.
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Our Rocky Mountain #SCIP networking meeting is Mar 30 @bookbardenver from 6-8 p.m. Table under Gordon + SCIP. RSVP @ellennaylor or txt 720-480-9499

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From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company

From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company | cooperative intelligence | Scoop.it
hen most companies focus on customer experience they think about touchpoints—the individual transactions through which customers interact with parts of the business and its offerings. This is logical. It reflects organization and accountability, and is relatively easy to build into operations. Companies try to ensure that customers will be happy with the interaction when they connect with their product, customer service, sales staff, or marketing materials. But this siloed focus on individual touchpoints misses the bigger—and more important—picture: the customer’s end-to-end experience. Only by looking at the customer’s experience through his or her own eyes—along the entire journey taken—can you really begin to understand how to meaningfully improve performance

Via Bonnie Hohhof
Ellen Naylor's insight:

You can gain the customer's end to end buying journey in #WinLoss interviews, which goes a long way to letting companies see the world as your customers do. 

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A Wharton professor says this counterintuitive strategy is an effective way to get what you want

A Wharton professor says this counterintuitive strategy is an effective way to get what you want | cooperative intelligence | Scoop.it

Share Getting what you want often involves putting forth an idea and convincing others of its merit. To do so, you could go the conventional route and list all the reasons your idea is so awesome. Or you could tell the people you're trying to convince why your idea stinks. This less conventional route is surprisingly effective, Adam Grant, a professor of management at Wharton who wrote the new book "Originals,". "Something that really surprised me when looking at what makes originals successful is that oftentimes entrepreneurs who get the most investment are actually the ones who are the least enthusiastic," Grant says.


Via Bonnie Hohhof
Ellen Naylor's insight:

Be objectivie in your communication. Share both the plusses and minuses. Shows confidence.

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How to Make Praiseworthy B2B Buyer Personas

How to Make Praiseworthy B2B Buyer Personas | cooperative intelligence | Scoop.it
How do you make a B2B Buyer Persona that's going to generate real praise from colleagues and stakeholders? How are they different from B2C Personas?
Ellen Naylor's insight:

Great ideas here to keep in mind when you conduct #Win/Loss interviews in the B2B space. 

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How You Can Become a Conversation Rockstar

How You Can Become a Conversation Rockstar | cooperative intelligence | Scoop.it
So much about life revolves around effective communication. As a primary research expert, I am always looking to for ways to motivate others to share. You need to understand what makes them comfortable to share. I recently read Traci Brown’s book, Persuasion Point: Body Language and Speech for Influence. While the book focuses on closing…
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How The Most Successful People Ask Questions

The most intelligent and successful people ask a lot of questions. Here's how to use what you don't know to your advantage.
Ellen Naylor's insight:

Ask Learner questions more than judgmental ones. A learner ? is open and positive, What do our customers want? A judgmental one is, Why aren't we winning? Putting a positive, open spin on #questions promotes sharing #conversation and #brainstorming. 

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Good Corporate Governance can improve a Company's bottom Line

Good Corporate Governance can improve a Company's bottom Line | cooperative intelligence | Scoop.it

When business is conducted in the right way, there is no more powerful agent
of positive social change, says Edward Perry


Via TechinBiz
Ellen Naylor's insight:

Becoming a B company improves your competitive advantage. 

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The 7 Most Important and Common Errors Made in Telephone Selling

The 7 Most Important and Common Errors Made in Telephone Selling | cooperative intelligence | Scoop.it
Are you or your team making these mistakes? I can say with complete confidence that nearly every telephone sales call contains at least one and probably several of these errors. If you simply correct
Ellen Naylor's insight:

The first 6 tips apply to any business telephone conversation, including cold calls, collection calls and Win/Loss interviews. 

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How empowering women benefits businesses

How empowering women benefits businesses | cooperative intelligence | Scoop.it

Here's why ANN Inc. and others find both social benefit and economic profit in delivering for women and girls.


Via Alldens Lane, Babette Bensoussan
Ellen Naylor's insight:

I like BSR Senior VP, Peder Michael Pruzan-Jorgensen's parting words: "Women deliver. Business must deliver too. By investing in women, business drives growth, productivity and innovation — and creates a better world."

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Bring Competitive Intelligence to Your B2B Market Strategies

Bring Competitive Intelligence to Your B2B Market Strategies | cooperative intelligence | Scoop.it
Competitive Intelligence Trends Make ‘Getting in the Know’ a Matter of Course What are your competitors up to? What are their future strategic plans? If you knew the answers to these questions, how would it affect your B2B market strategies? For most industries, these aren’t theoretical questions. Recent trends in competitive intelligence make knowledge about... Read more »
Ellen Naylor's insight:

To embed competitive intelligence throughout your company, dedicate resources to ongoing CI efforts, not sporadic projects. For example, strategists should understand competitors’ product lifecycles and their future plans.

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What You Can Learn About Your Competition from Government Filings

What You Can Learn About Your Competition from Government Filings | cooperative intelligence | Scoop.it

In this episode of competitive intelligence, Michael Sandman gives you some examples of what you can learn about your competition from government filings.


Via Bonnie Hohhof
Ellen Naylor's insight:

Learn from competitive intelligence veteran, Mike Sandman who digs into government filings to learn about your competitors. 

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bagbarking's comment, June 10, 1:14 AM

Interesting
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How Win Loss Analysis Captures and Keeps New Business

How Win Loss Analysis Captures and Keeps New Business
Ellen Naylor's insight:

Tickled Win/Loss analysis book is at the printers! Here is a sneak preview from #intelcollab webinar. Look for the book on Amazon in July 2016. 

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Elicitation vs. Interviewing - Cascade Insights

This is a transcript of the CI Life Podcast, Episode 31. If you’d rather listen to the podcast, click here. Sean Campbell:  Welcome to another episode of CI Life. In this episode we’re going to drill down into a subject area that I think has caused a lot of confusion for folks over the years, …
Ellen Naylor's insight:

I use elicitation techniques in collection interviews and notice that most talk show hosts and investigative journalists do too. I think the distinction between market research collection and competitive intelligence collection is more telling. Market research tends to be warm interviews, where similar questions are asked of everyone, whereas in competitive intelligence, you have specific collection goals, so you are not asking people the same questions like you are in market research. However, both can benefit from the use of elicitation techniques.

 

I enjoy Cascade Insights podcasts. So what's been your experience with interviewing? 

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Be Smart: Be Human: Be Flexible

Be Smart: Be Human: Be Flexible | cooperative intelligence | Scoop.it
How flexible are you in competitive intelligence and Win/Loss analysis? We usually aren’t in situations where the daily news changes how we’ll be with people. However, it’s likely that no matter how much planning we do, there are surprises. So the bottom line is as with many things in life. Do your homework and be…
Ellen Naylor's insight:

Improve your flexibility while working in competitive intelligence by doing your homework before embarking on projects. 

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10 Cold Calling Tips that Help Close the Sale - BrandonGaille.com

A collection to some of the best cold calling tips to close a sale and build your customer base.
Ellen Naylor's insight:

These tips also work whether it's a cold call or a warm call. It's important to be confident and to smile. The only one I don't agree on is to tell a joke at the beginning. Sometimes it's just not the right thing to do. 

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FELLOWS FIRST FRIDAY -Competitor Analysis – so much more!

FELLOWS FIRST FRIDAY -Competitor Analysis – so much more! | cooperative intelligence | Scoop.it
There are numerous analytical tools out there to understand what competitors are doing – War Gaming, Management Profiling, Shadowing, Win/Loss Analysis, etc. However, when most people talk about analysing their competitors, most see the same nail and bring out the same hammer – SWOT!! Unfortunately SWOT is the most misused analytical tool and in effect…
Ellen Naylor's insight:

So how do you use competitor analysis or 4 corners as a tool? Which tools are your favorites?. 

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Competitive Intelligence Practices Study Survey

Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.
Ellen Naylor's insight:

Help Jonathon Calof and SCIP with the CI Best Practices Survey with results to be shared at SCIP's Orlando Conference in May 2016.

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Don’t Turn Away From the Art of Life

Don’t Turn Away From the Art of Life | cooperative intelligence | Scoop.it
Our data-driven culture bears much of the blame for the decline of the humanities in higher education.
Ellen Naylor's insight:

Quotes from Arnold Weinstein's rich article: The humanities interrogate us. They challenge our sense of who we are, even of who our brothers and sisters might be. This humanistic model is sloppy. It has no bottom line. But it rivals with rockets when it comes to flight and the visions it enables. And it will help create denser and more generous lives, lives aware that others are not only other, but are real.

So what do you think? Are we too drive by data today? The humanities stimulate critical thinking which is in short demand these days. 

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5 Underrated Conversational Skills of Highly Successful People

5 Underrated Conversational Skills of Highly Successful People | cooperative intelligence | Scoop.it
It's not what you know but who you know that really matters.
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Interruption is a sign of disrespect. Over the #phone it's easier not to interrupt: just write a reminder word to keep your train of thought. 

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FELLOWS FIRST FRIDAY -- You Never Know: Also, How to Prove You're a Good Strategist

FELLOWS FIRST FRIDAY -- You Never Know: Also, How to Prove You're a Good Strategist | cooperative intelligence | Scoop.it
“You never know” is the all-purpose excuse, the duct tape of debriefing, the final shrug. It fits well be­cause it’s true. You don’t know. Neither do I. But that doesn’t stop us from being smart strategists. That’s a hint of the exciting invitation I’ll extend to you once you get through a few more paragraphs.…
Ellen Naylor's insight:

Check out your strategist skill in a simulation that Mark Chussil developed. #strategy #marketing

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