Cooperative Extension Evaluation
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Cooperative Extension Evaluation
Gathering evaluation resources for Extension educators around the country
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A New and Simple Way to Measure Social Media ROI - Forbes

A New and Simple Way to Measure Social Media ROI - Forbes | Cooperative Extension Evaluation | Scoop.it

An interesting take on measuring the ROI or return on investment for social media based on Tourism Ireland sucess with their Facebook Page.  These are metrics that I've discussed in other posts/places with a different spin. 

Mark Henry the marketing director of Tourism Ireland proposes 4 "consumer engagement" metrics:

1. Post Impressions: viewing a brand post.
2. Page Impressions: viewing a brand owner’s social platform.
3. Personal Actions: consuming brand content such as photos, videos or links.
4. Public Actions: sharing brand content with their network.

 

If you think of your program as the "brand" these are a useful way to consider the return on investment.  A financial value was calculated for the cost of delivering differeing levels of engagement. Would be interesting to consider the cost for local/state and national level Extension programs.

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6 Tools to Create Personal Infographics

6 Tools to Create Personal Infographics | Cooperative Extension Evaluation | Scoop.it

Lately I have been delving some into data visualization and infographics.  I do not have a design background and struggle a bit with making things look the way I would like them to.  So I'm always looking for cool tools to help me make data more visually appealing and easy to understand.  These tools are geared more towards personal data and I haven't had a chance yet to play with them all but thought it would be worth sharing.  Let me know if you find some of them particularly helpful or are able to use them for data that is project or program oriented.

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Evaluation Logic Model Examples

In Virginia, we have the pleasure of actually hiring new Extension agents right now!  As they begin to learn about the Extension programming model and the importance of planning for evaluations I was thinking about what resources might be helpful to them.  And although I know it makes many folks groan, nothing beats a logic model for a good introduction to program planning and evaluation!  These logic model examples are from the University of Wisconsin Extension Program Development and Evaluation group.  Examples are from 4-H, FCS and ANR so worth a look for most Extension agents/educators.

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Getting the most out of Facebook Insights

Getting the most out of Facebook Insights | Cooperative Extension Evaluation | Scoop.it

I recently discovered some interesting features of the new Facebook insights.  If you have a Facebook page you really can learn quite a bit by examining your insights.  In the most recent version of insights you can only set the date range you want to look at by exporting the data.  When you export the data, you are given an enormous amount of information broken down by day, week and month (28 days).  When you have some time or some specific questions about your reach and engagement take the time to export your data.  You'll be amazed what you can learn!   

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YouTube Insight Analytics: Overview & Best Practices Guide

YouTube Insight Analytics: Overview & Best Practices Guide | Cooperative Extension Evaluation | Scoop.it

Overview and best practices for YouTube Insight Analytics, using Insight to market your videos and grown engagement levels with your target audience.

 

I confess that I don't do a lot of youtube analytics.  Many eXtension CoPs are having success with youtube so I thought I'd better start learning.  Found this guide a great place to start. 

 


Via Beth Kanter
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Evaluation is an Everyday Activity » Blog Archive » Thinking about evaluation

Evaluation is an Everyday Activity » Blog Archive » Thinking about evaluation | Cooperative Extension Evaluation | Scoop.it

This short blog post from Molly Engle at Oregon State touches on the importance of planning for evaluations.  You have to think about what the program impact will be/could be before the end of the program.  Sounds very simple, but we all know the reality is evaluation is often left until the end of the program or the end of a reporting cycle. 

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How to measure your nonprofit’s social media success

How to measure your nonprofit’s social media success | Cooperative Extension Evaluation | Scoop.it

Although this post is geared towards nonprofits it could also apply to the type of educational programs conducted by Extension educators.  Good basics on measuring social media but remember, if you don't know what you want to accomplish you can't measure it! 


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Evaluation is an Everyday Activity

Evaluation is an Everyday Activity | Cooperative Extension Evaluation | Scoop.it

Another nice blog entry from Molly Engle at Oregon State University.  Molly discusses using a developmental evaluation approach for an emerging program in Oregon Extension.  This is the same approach we are taking with the Network Literacy Community of Practice.  It's a distinctly different approach than is usually found in Extension programs but as we begin to embrace new types of programs and technologies I think we'll begin to see more uses of this developmental evaluation in Extension.

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10 New Google Analytics Features You Need to Start Using

10 New Google Analytics Features You Need to Start Using | Cooperative Extension Evaluation | Scoop.it

The old Google Analytics will be turned off in January 2012. Let’s review the top 10 features of the new version.

 

Looks like some great new features in Google Analytics including real time data and social engagement.  I need to spend more time learning what's available now but it looks promising.

 

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The Impact Blues

Terry Smutlyo sings a song about impact during an outcome mapping workshop.

 

Impact is one of those terms we use a lot in Extension, perhaps too much. This song captures some of the challenges of our obsession with documenting "impact." And it's very enteretaining.

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NETC 2012, New Orleans, LA

NETC 2012, New Orleans, LA | Cooperative Extension Evaluation | Scoop.it

Looks to be a great opportunity for Extension and non-Extension educators to share and learn about technology.

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Corey Newhouse on Using Video in Evaluation - AEA365

Corey Newhouse on Using Video in Evaluation - AEA365 | Cooperative Extension Evaluation | Scoop.it

Some nice tips on ways to use videos in your evaluation work for illustration, promoting reflection or keeping an accurate record. 

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A Land-Grant Visionary's Notion of Home - Facilities - The Chronicle of Higher Education

A Land-Grant Visionary's Notion of Home - Facilities - The Chronicle of Higher Education | Cooperative Extension Evaluation | Scoop.it

Although not evaluation related a nice piece on Justin Smith Morrill's Vermont home, complete with "early agriculture experiment station like gardens." Nice read for a Friday morning.

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Evaluate | CYFERnet SEARCH

Evaluate | CYFERnet SEARCH | Cooperative Extension Evaluation | Scoop.it

CYFERnet just released their new interactive website.  For Extension educators working in youth programming it is worth the time to check out the new site.  Evaluation tools include learning modules, a logic model builder, evaluation instruments and a survey builder.  You do need to create an account to use most of the tools but it is free. 

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DOVP Week: Aimee Sickels on the Two Minute Logic Model · AEA365

DOVP Week: Aimee Sickels on the Two Minute Logic Model · AEA365 | Cooperative Extension Evaluation | Scoop.it

In keeping with this weeks logic model theme... found this interesting post on the AEA website.  I love the idea of a 2 minute logic model!  I think it would make the process seem much less daunting for non-evaluators. 

I'm knee deep in several developmental evaluations right now, I think I must be missing the more linear logic model approach!

What program would you use to start with a 2 minute logic model?  Seems very suited to 4-H "activities," train-the-trainer sessions, or even short workshops. 

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Over 100 Incredible Infographic Tools and Resources (Categorized)

Over 100 Incredible Infographic Tools and Resources (Categorized) | Cooperative Extension Evaluation | Scoop.it

 

Infographics are a way of visualizing data or telling your visually.  Creating good infographics takes time, good design skills and an understanding of your data.  I don't usually create full infographics, but I can often glean new, interesting ways to present data from exploring infographics.  There are all kinds of creative ways Extension educators could incorporate infographics in their work.  I think a county/parish level infographic detailing the scope of county programs/services might have more impact than our traditional "impact" sheets.   

This amazing list comes from Chris McConnell at Daily Tekk. Take a few minutes to explore some of the resources here and challenge yourself to include more visually appealing data in your reports to stakeholders.

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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data! | Cooperative Extension Evaluation | Scoop.it

Eight recommendations for unlocking the full value of Google Analytics, and strategies for doing incredible digital data analysis.

You've probably noticed that I'm a big fan of Ocams Razor - and here is another great set of instructions on getting the full potential out of Google Analytics.  Some of this applies more to retail/sales web sites but there is some good stuff to glean for Extension as well.  

To begin extending your GA skills, start with his first suggestion, creating a customized dash board.  It may even heal heartbreak (according to the author Avinash Kaushik), what could be better?  

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To What End? » Blog Archiv » Five Evaluative Practices

I'll cut to the chase but this short blog post is worth a read. 

1. Know Thyself

2. Leverage and link your efforts

3. Don't confuse what you do with the difference you make

4. Differentiate what you want, need to and can know

5. Be systematic not episodic

 

For Extension educators number 3 and number 5 are critical to your evaluation efforts.

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How to Get the Most Out of Google Analytics

How to Get the Most Out of Google Analytics | Cooperative Extension Evaluation | Scoop.it

Google Analytics is a powerful, free tool for measuring your website's traffic and engagement. Here's an overview of the core features and the metrics you should be paying close attention to.

If you are a Cooperative Extension educator or specialist with your own web site and/or social media campaign you should be using Google Analytics to help evaluate your efforts.  Google updated many features this month including real time data and "social" engagment so it's worth taking a look at the new features and figuring out how to use them.  I'm still playing with it but have found it much more user friendly than the previous version and really like the ability to view pages by name rather than url. If you've already played with the new GA, what are some of your favorite features? 

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Metrics Definitions - Analytics Help

Metrics Definitions - Analytics Help | Cooperative Extension Evaluation | Scoop.it

A nice link from the folks at Google via @avinash to help understand metrics.  For folks new to using Google Analytics this chart will help you choose what metrics are meaningful to your work and what reports can provide the most useful and actionable information.  

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Robin Kipke on Resources for Evaluating Social Media - AEA365

Robin Kipke on Resources for Evaluating Social Media - AEA365 | Cooperative Extension Evaluation | Scoop.it

Some interesting tips and resources from Robin Kipke of the Center for Evaluation and Research at UC Davis.  A timely topic for me as I just presented to a group of Extension evaluation/accountability folks on helping their educators document and measure social media efforts.

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Map Your Twitter Followers

Find where your Twitter followers located on a map. Map them by Country, State or city.

I found this nifty map via @mashable this morning.  It is suggested that it can help determine the success of social media campaigns, which I suppose is possible if your campaign targets a specific geographical area in some way.  I'm not sure how I will use the information from my own map but it is interesting to see and possibly track over time as way of examining the elusive "reach" metric.  

 www.tweepsmap.com

 

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Trick or Tweet? Seven Twitter Tools To Help You Measure, Learn, and Improve

Trick or Tweet? Seven Twitter Tools To Help You Measure, Learn, and Improve | Cooperative Extension Evaluation | Scoop.it

More great information from Beth Kanter.  If you are an Extension educator using twitter for your educational programming you should consider incorporating twitter metrics into your planning and evaluation.  I'm interested to hear about any experiences people have had with these tools.   

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2011 eXtension Virtual Conference Recordings

2011 eXtension Virtual Conference Recordings | Cooperative Extension Evaluation | Scoop.it

In case you missed any of the National eXtension Virtual Conference last week, here's a link, http://www.extension.iastate.edu/broadcasts/recordings/NeVC2011/default.htm, to the recordings of each session, as well as the recordings of the followup discussions.

 

Each of the sessions and discussions was thought-provoking and informative. I hope you will check them out. 

 

Howard Rheingold: Using Social Media in Learning and Co-learning

 

Robin Good: How Social Media, Curation and Infotention Will Transform Your Future

 

Paulette Robinson: Out of this World: Virtual Worlds in Government

 

Clay Shirky: Social Media, Curating, and Convening: Getting Value from Group Interaction

 

Steven Rosenbaum: Curate The Cloud. How Too Much Information Puts Humans Back In Charge

 


Via Bob Bertsch
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Evaluating Networks and their Effectiveness

Evaluating Networks and their Effectiveness | Cooperative Extension Evaluation | Scoop.it
Guest Post by Tom Kelly Lists. I am a list maker. To do. To followup. To call.
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Beth Kanter's comment, October 23, 2011 1:35 AM
Thanks for including in your collection