This post from Sociagility offers 5 reasons to measure social media. As social media plays in increasing role in our Extension work I thought it would be a great reminder of why we should not overlook measuring social media as part of our overall planning and reporting strategies. The task of measuring social media can seem daunting at first but it is possible so here are 5 great reasons to get started: 1. to establish a starting point 2. To set direction. 3. To track progress. 4. To demonstrate success and 5. To justify further investment.