This is a nice follow up to the Getting the Most from Facebook Insights webinar I conducted with Karen Jeannette last week for eXtension. We discussed the importance of downloading data from Insights to get even more interesting metrics. This post takes it a step further and describes calculations that can be done using that downloaded data. Formula's for "average organic reach per post," "average engagement per post," and "engagements per engaged user"are presented
The pertinent question is, what would you do with this information? Do you, or your supervisers care about "engagements per engaged user?" These metrics provide further information on how your social media work is reaching and engaging audiences. Using averages allows for consistent tracking over time and will be less susceptible to extremes. Drilling down into per post and per user information may help you further refine what's working and what's not working as well as give you nice documentation on how your social media work is translating into expanding your reach and engagement.