Maybe this is the reason General Motors went "mental" and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess. This depiction of the digital marketing landscape was shown at a Buddy Media event marking the launch of the social marketing software agency's new suite of measurement tools. You can click to enlarge it, but that won't make it look any simpler. Bonus points for reader Ryan, who realized Pinterest isn't on there.
As a follow-up to my recent post: 8 Tips for Effectively Using Social Media for Social Change, I asked leading nonprofit and communications experts for their number one piece of social media advice for nonprofits to get a well-rounded view of the...
The most detailed study of social media ever conducted
Anca Toader's insight:
Interesting trend highlighted by GlobalWebIndex study: "Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localised social platforms to global ones with huge growth for Twitter, Google+ and Facebook."
Giuseppe Mauriello: Bitly announced new service called Realtime. It's a social search engine in private beta for finding the most clicked on Bitly links. It allows users to filter searches by keywords, topic, social network, country, target domain, language.
From review article on The Verge: "Bitly's calling it an "attention ranking engine," and that seems apt in our testing so far. Unlike Twitter's trending topics or the competition, you're able to find out which webpages are most shared, rather than simply the most viral comments on those stories.
As reporters, we're definitely fans of the idea: we can see it being a very useful tool for people who want to know what's interesting right this moment.
Of course, the results are only really useful if Bit.ly gains popularity yet again: Most social networks have their own URL shortener these days..."