Virtual Reality technology places users in artificial worlds built with computer-generated scenery. First developed for the space program, military simulations, and industrial applications, VR technology entered the entertain
As higher education increasingly becomes viewed as a private good in addition to a public one, pressure is increasing to report outcomes and demonstrate return-on-investment as both consumers and governments appropriately focus on the interplay of higher tuition and fees, debt levels and job market outcomes.
Virtual reality: no tech has more potential to break creative ground, Oculus Rift's possible launch of an affordable customer product this year means it's time for marketers to consider what VR will mean to brands, says Mel Exon. | Marketing Magazine
Women assigned an overweight avatar in a video tennis game didn't play as hard as those assigned a slim one—regardless of the player's actual size, according to a new study by the University of California, Davis.
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