How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?
That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.
Elmwood uses biomotive triggers in its designs, arguing that certain graphic elements conjure instinctive responses from consumers. A cusp shape (think a shark fin or horns) conveys fear or caution, while curves represent softness and comfort. Elmwood’s clients also include Walmart, Schweppes, and Saucy Fish Co.
While neuromarketing is gaining favor (it’s also the topic of a Starcom MediaVest Group/TED event at Cannes Lions this year), most marketing efforts still forgo the subconscious in favor of targeting the rational mind.
A great post shared by Denver Conference Rooms on how to have better meetings. Pretty solid content on hot to take your bad meetings and make them better. They have great meeting rooms as well if you are looking for a conference room in Denver. #bettermeetings #Denverconferencerooms
How does attitude reflect leadership? This is a great post shared by Denver Court Reporters from the Disney Institute. Disney certainly knows about leadership and what it takes to lead well. #Denvercourtreporters #leadership #attitude
A tip shared by Denver Conference rooms from a Mashable article. Great tips on how to brainstorm with mindmapping. Mindmapping is a great tool but can be confusing to start. #denverconferencerooms #brainstorming # mindmapping
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