The NRA targets Michael Bloomberg with some high-caliber astroturfing
By Mark Follman| Fri May. 2, 2014 3:00 AM PDT
Every year at the National Rifle Association's convention, executive vice president Wayne LaPierre makes a point of extolling the broad, grassroots appeal of the organization's membership, which may or may not be 4 to 5 million strong. "I think that in human history, seldom has there been a meeting quite like this," his speech last weekend in Indianapolis began. "A gathering—and you know we are—of all ages, all political parties, races, all religions. A gathering of people who just love our great nation."
LaPierre and the NRA also unveiled a glossy new video meant to reinforce that all-American message and push back hard against Everytown for Gun Safety, a new group combining Moms Demand Action and Mayors Against Illegal Guns and armed with major funding from Michael Bloomberg.
The NRA video opens with a casually dressed, rugged-looking white guy talking directly into the camera: "Michael Bloomberg says he has 50 million dollars to attack my gun rights. Well, I have 25 dollars to protect them." He's referring to the cost of a one-year NRA membership. Then, a veritable rainbow coalition of youngish NRA members flashes by, all of them in agreement: "I've got 25 dollars," says a black guy with a goatee and baseball cap. "And me too," says a smiling Asian guy. "I'm a mom, and I do too," says a blonde woman. Hispanic woman? Check. Additional women? Check. A banner across the top invites viewers to "join now." Then the rugged guy comes back around to ding Bloomberg again: "This guy thinks he can scare us into running from a fight to protect our rights and our freedoms. He's one guy with millions. We're millions with our 25 bucks."
In fact, this group has quite a bit more firepower than it's letting on. At least seven of the ordinary-looking folks in the video work for NRA News, the media arm of the nation's biggest gun group. They comprise the official team of NRA News commentators, part of an operation billed as "America's premier source for Second Amendment news," which includes a website, multiple video channels, satellite radio programming, and a magazine.
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Via Coffee Party USA