Cognitive analytics offers a way to bridge the gap between big data and the reality of practical decision making. Know which questions you’re asking. Even modest initiatives need to be grounded in a business “so what.” An analytics journey should begin with questions, and the application of cognitive analytics is no exception. The difference, however, lies in the kinds of answers you’re looking for. When you need forward-looking insights that enable confident responses, cognitive analytics may be your best bet.
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