Crowdsourcing Week (CSW) is the first global week-long conference focused on crowdsourcing, crowdfunding, and open innovation. Singapore saw this first-of-its kind event bring together the brightest minds in crowdsourcing and open innovation including 300 delegates from 23 countries for over 57 talks, panels, and networking events. The conversations and topics ranged from crowdsourcing for marketing and enterprise to open innovation in government and non-profits, to new business models that were founded on the principles of open data and transparency, to how crowd finance is disrupting the startup climate in Asia and the paradigm shift towards innovation and business “unusual”.
"...TELL US ABOUT THE CAMPAIGN – HOW DID YOU STRUCTURE IT, PROMOTE IT, AND SUSTAIN IT?
When I approached the campaign, I took the time to hone in on and then communicate the “hook”… the thing that would have people want to become a part of getting this movie made. In the case of “Sophisticated”, it is clear to me. It is the story of the first female director in Hollywood. An unsung heroine who had a great career and contributed a lot to the art of film, yet is essentially forgotten in Hollywood history. The “hook” helped me to identify and reach out to the specific audience: women, people who have a heart for unsung heroines, people who want to be a part of writing this unsung heroine back into Hollywood history through the medium she loved. I shot a video for the KS campaign where I shared about this and the power of sharing it forward with your friends. Word of mouth is how crowdfunding works, so it is important to make it clear, engaging and exciting to jump on board.
Throughout the campaign, I invited people to be a part of the team. I carried that spirit throughout the campaign. It really is that… you are in a “race” to the specific finish line and you are growing your team along the way. I maintained that and it truly was a team effort...."
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