Internet marketing consultants and strategists like myself have always provided a rather vague and stock answers like, "the more the better" which, by itself, is not very helpful. Now, however, thanks to some timely research and findings from Hubspot, we can provide business owners with a much more complete and helpful answer.
While it is certainly true that the more you blog, the better your results will be, it sure would be nice to know some more specifics, wouldn't it? How much more? How many blog posts per week? How many blog posts should I have on my site, in total, before I can expect to see larger gains? HubSpot recently surveyed over 7000 businesses and corporations who are actively blogging and using social media.
The fastest way to grow any business is to tap your existing resources -- specifically, your existing customer base. Here are 4 quick ways you can get your existing customer base to give you more money...
Social media marketing is a must for small business today. Like any other marketing channel, the trick is to find new and clever ways to make social marketing work for your small business. Here are 10 ideas to get your brain moving...
If you follow this blog, you will know that I am in LOVE with LinkedIn. LinkedIn and I have a love affair of the most beneficial kind. Besides the one I have with my husband. :) I talk to a lot of people and they tell me that they don't find LinkedIn to be valuable. If you are one of these people, I have the solution for you. If you do find LinkedIn to be incredibly valuable, I still have a few great tips for you to help you take your LinkedIn game to the next level.
When we first came up with the name "Convert With Content" we were trying to answer one important question, "How can we quickly summarize the best way to market your business, both online and offline?" From that question, the "Convert With Content" name was born. And to this day, it's a name we are very proud to represent and stand behind as a company. To be fair, it's actually an answer to a lot of different questions about small business marketing:
LinkedIn is one of the most powerful networks for solopreneurs, marketing professionals, business owners, and anyone in the B2B spectrum. I know, I know. I say this a lot. But I mean every word of it. In fact, I can tell you that we grow our business month after month from LinkedIn. Of course to get the most out of the network you have to put in an effort.
Stephanie Frasco's insight:
LinkedIn is one of the best platforms for B2B, but you need to know how to stand out. Here are my tips.
This is a post about email marketing. More importantly, it's a post about why email marketing will make or break your business in the next 3 years. I thought about a different title.
Stephanie Frasco's insight:
Email marketing will make or break your business in the next 3 years. Which tool do you use? We're all about Infusionsoft. If you're not yet an Infusionsoft customer, this post will give you an idea of what's possible. If you are already an InfusionSoft customer, this post will motivate you to continue exploring and pushing the boundaries of how you're currently using the software. http://www.convertwithcontent.com/17-reasons-infusionsoft-small-business/
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable.
Content is what makes the social media and marketing world go round. Don't be fooled either, content has always been the master of marketing. But today, in a world where we share more than ever and access information faster than ever you need a good content strategy to stick out socially. It comes down to two things - Content Curation & Content Creation.
Are you running a startup? Read this post about how Groove HQ has grown their startup through content marketing if you need to be convinced.
Below is an epic list of content marketing resources. We reference this list often at our agency. We hope you can use it for your startup or company. It’s a selection of content marketing articles, tips, resources, examples, case studies, tools, inspiration, and more...
It's not a secret. Shoot, if you want me to, I'll scream it from the mountain tops. Because I want the world to know. (Any Tri Delts out there reading this? Do you remember that song? Delta Love) I love LinkedIn. I really believe it to be one of the best networks out there to increase your personal brand authority, increase credibility, increase traffic to your website, and most importantly increase your leads.
Stephanie Frasco's insight:
You don't want to be a rookie on LinkedIn. :) Here's how to fix what you are doing wrong.
The other day I posted the three things I learned about social media from my dad. I enjoyed writing it so much that today I dedicate this post to my mom. Like me, she is a very social person. Here are the 3 most important lessons I've learned from her that relate to social media.
In honor of Father's Day, I'd like to dedicate this post to my dad. Like me, he is a salesman. And he's good at it too. Here are the 3 important things he taught me about life and how it relates to social media.
Here is one of my favorite Socially Stephanie posts.
Dear Socially Stephanie, I work for a community website that has a ton of potential. We have a lot of great content, guest blogs and other info that I want to get out into cyberspace. As a B2B company, we know that we should be sharing within groups, and I am doing that. But I am worried about coming off spammish when I select a lot of groups to share to at the same time. What’s the best way to do this? Also, is there a sweet spot to the amount of posts to share per day on LinkedIn?
Recently, a friend of mine told me she was ready to become an entrepreneur and start her very own business. She came to me asking for help and advice about getting started. Our conversation reminded me of something very important that I wanted to share with you here on the blog today -- don't confuse your passion for business. Let me explain...
The very best kind of blogging you can do is something I like to call "Social Blogging." We tend to think of "blogging" and "social media" as two separate and distinct categories in our Web Marketing arsenal, but really these two activities go hand-in-hand. In fact, if you start thinking of your blogging more in terms of social and your social more in terms of blogging, you'll benefit greatly on both fronts. Here's how...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.