Conversion Optimization for Lead Generation & eCommerce
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Google Analytics: Using Demographics, Interests for More Revenue

Google Analytics: Using Demographics, Interests for More Revenue | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Among the most important decisions a niche ecommerce company should make is to establish a value proposition, the key reason why someone should buy the company’s products and services.
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Is user experience important for a higher Google ranking?

Is user experience important for a higher Google ranking? | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
You would expect Google to reward web pages that provide a better user experience with a ranking advantage. So which parts of user experience are most important?
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5 Ways to Instantly Improve Landing Page Conversions | SEJ

5 Ways to Instantly Improve Landing Page Conversions | SEJ | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Follow these simple steps to see improved landing page conversions across the board. Implement these methods to fully optimize your landing page.
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How to Optimize Your Site for Every Stage of the Buying Cycle

How to Optimize Your Site for Every Stage of the Buying Cycle | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
If you’ve been in marketing for a while, you’ll eventually discover a harsh reality.
You can’t force people to buy from you.
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Landing Page Inspiration: 17 Examples to Spark Your Creativity | Wordstream

Landing Page Inspiration: 17 Examples to Spark Your Creativity | Wordstream | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Need a little landing page inspiration to spark your creativity? Then feast your eyes on 17 of the most beautiful - and compelling - landing pages from across the web.
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Pro Tips to Track Results From Infographics

Pro Tips to Track Results From Infographics | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Creating an infographic is no simple task. A lot of time and resources go into the data research and design of a good infographic, but not always into figuring what happened after publishing it on the Internet.
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Landing Page Optimization Cheat Sheet

Landing Page Optimization Cheat Sheet | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Everything you ever wanted to know about landing optimization and more.
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Information Architecture for SEO - Whiteboard Friday

Information Architecture for SEO - Whiteboard Friday | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Many best practices in information architecture are increasingly leading to SEO benefits, and in today's Whiteboard Friday, Rand explains which ones you should pay attention to.
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Enhance Your Creativity Through Analytics

Enhance Your Creativity Through Analytics | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together.
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5 Best Practices for Conversion Rate Optimization - SEMrush Blog

5 Best Practices for Conversion Rate Optimization - SEMrush Blog | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Cody Jensen, Director of Business Development at 180fusion, shares five tips for optimal conversion rate optimization (CRO).
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names - Whiteboard Friday | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Posted by randfish
We're seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they're about. The engine is drawing connections between concepts and brand names, and it's affecting SERPs.
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Email Marketing delivers the highest ROI

Email Marketing delivers the highest ROI | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
In Econsultancy's latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistantly been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as PPC, Search, Direct Marketing, Social...
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What Is a Good Conversion Rate? (It’s Higher than You Think) | WordStream

What Is a Good Conversion Rate? (It’s Higher than You Think) | WordStream | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
What's a good conversion rate for PPC? Learn why you're chasing the wrong conversion rate with the wrong conversion rate tactics!
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Google’s New Quality Update and Your Site

Google’s New Quality Update and Your Site | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Google's 'Phantom' update has now been confirmed as an algorithmic change based on content quality.
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10 Call-to-Action Case Studies with Examples from Real Button Tests

10 Call-to-Action Case Studies with Examples from Real Button Tests | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Here are 10 examples from call-to-action A/B tests I've conducted where I've experimented with everything from copy and button design over to placement
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7 UX Principles for Building Higher-Converting Landing Pages

7 UX Principles for Building Higher-Converting Landing Pages | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
If they don’t understand your landing page, you’re doing it wrong. Source
Take a look to your left. Now look to your right. The people on either side of you look different, sound different, and, presumably, they like different things than you do.
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MaribelLopez's curator insight, August 4, 2015 1:46 PM

Web sites are still important.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing ... - Customer Think

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing ... - Customer Think | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Customer Think
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing ...
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11 Lovely Landing Page Optimization Infographics and Slideshares (with Tweetable Takeaways)

11 Lovely Landing Page Optimization Infographics and Slideshares (with Tweetable Takeaways) | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
With hundreds of landing page optimization resources out there, it's easy to feel overwhelmed. Here are 11 brief but actionable SlideShares & infographics.
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SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI

SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
PPC spending is on the rise (still) -- but many are failing to take advantage of the synergies between paid search and organic.
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Landing Page Optimization: What You Should Be Testing and Why [Infographic]

Landing Page Optimization: What You Should Be Testing and Why [Infographic] | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
At this point, we all know that landing pages have the power to convert webpage visitors into active users -- if done well. That's why you should continually test the results of your landing pages and optimize them.

Instead of trying to predict people's actions, it's better to supp
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Conversion Rate Optimization Is Not New #Infographic

Conversion Rate Optimization Is Not New #Infographic | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
A common hurdle towards doing conversion rate optimization is teaching your teammates about it and why they should care. Even if you are ready to start testing all the things, you have to sell it to…

Via Pantelis Chiotellis
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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.
Whether you write content for B2B or B2C sites, there is an art to content creation.
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Is Content Marketing Destroying SEO? - Business 2 Community

Is Content Marketing Destroying SEO? - Business 2 Community | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Search Engine Watch
Is Content Marketing Destroying SEO?
Business 2 Community
Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization.
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Why Website Optimization Trumps Search Engine Optimization

Why Website Optimization Trumps Search Engine Optimization | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website opt…
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Why Website Optimization Trumps Search Engine Optimization - Business 2 Community

Why Website Optimization Trumps Search Engine Optimization - Business 2 Community | Conversion Optimization for Lead Generation & eCommerce | Scoop.it
Fast Company Why Website Optimization Trumps Search Engine Optimization Business 2 Community When optimizing your website, yes, you need to follow search engine optimization best practices, but more importantly, you should think about user...
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