Conversion Rate Optimization
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Conversion Rate Optimization
Located at the intersection of consumer behaviour, usability, copywriting, design, and measurement.
Curated by Justin Norris
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E-Commerce Usability (Jakob Nielsen's Alertbox)

Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.
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10 Bizarre Things That Influence Customers Online « Get Elastic Ecommerce Blog

10 Bizarre Things That Influence Customers Online « Get Elastic Ecommerce Blog | Conversion Rate Optimization | Scoop.it

Although conversion "best practices" should be taken with a grain of salt, these are some interesting results that hint at some underlying tendencies of web users. I especially like the eyetracking study.

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Landing Page Optimization and Conversion Rate Optimization Free Downloads - WiderFunnel

Landing Page Optimization and Conversion Rate Optimization Free Downloads - WiderFunnel | Conversion Rate Optimization | Scoop.it

A collection of excellent Conversion Optimization resources, including a White Paper and several Excel worksheets.


Requires an email, but well worth it.

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An SEO Checklist for New Sites - Whiteboard Friday

An SEO Checklist for New Sites - Whiteboard Friday | Conversion Rate Optimization | Scoop.it
Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com).
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Google Analytics Rejigged for Assault on Enterprise | Wired Enterprise | Wired.com

Google Analytics Rejigged for Assault on Enterprise | Wired Enterprise | Wired.com | Conversion Rate Optimization | Scoop.it
Six years after launching Google Analytics as a free service for the web at-large, Google has introduced a for-pay incarnation of the traffic tracking machine designed specifically for the enterprise.
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Conversion Optimization School is in Session - Site Review of convinceandconvert.com

Conversion Optimization School is in Session - Site Review of convinceandconvert.com | Conversion Rate Optimization | Scoop.it
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company.
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Why Micro-Conversions are Just Like Dating [Video] | Unbounce

Why Micro-Conversions are Just Like Dating [Video] | Unbounce | Conversion Rate Optimization | Scoop.it
Someone clicked the call to action on your landing page. Woohoo, a conversion! Right? Not Quite. There are also many micro-conversion points en route.
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The Definitive How-To Guide For Conversion Rate Optimization

The Definitive How-To Guide For Conversion Rate Optimization | Conversion Rate Optimization | Scoop.it
Let's start by asking one of the most important questions in conversion rate optimization (CRO):

A good question
In this article, you’ll get:

A clear and defined process for CRO
Checklists to print and check off a...
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The Art of Irresistible Copywriting | Copyblogger

The Art of Irresistible Copywriting | Copyblogger | Conversion Rate Optimization | Scoop.it

I’m going to tell you a secret.

It’s a copywriting secret that the immortals — from Aristotle to Ogilvy to Draper — have known, but few have stated as directly as I’m about to.

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Keyword-Level Demographics

Keyword-Level Demographics | Conversion Rate Optimization | Scoop.it
On Tuesday I made my speaking debut at SMX East 2011 on a panel with Lena Flanigan and Vanessa Fox. I unveiled a methodology that I think is potentially game changing.
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Rotating Offers – the Scourge of Home Page Design

Rotating Offers – the Scourge of Home Page Design | Conversion Rate Optimization | Scoop.it

As Conversion Optimization Professionals, our job is to identify components of websites that are hurting the company’s conversion rates and revenue.

 

In some cases, where the site has already been tested or happens to be well-planned, we have to dig deep in our bag of tricks to develop the test plan.

 

Other times, the site gives us a gift with components that are common conversion killers. One of the most common of these gifts is the rotating home page offer banner.

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Tablets: Ultimate Buying Machines

Tablets: Ultimate Buying Machines | Conversion Rate Optimization | Scoop.it
Retailers have found an interesting characteristic of consumers who browse their websites using tablets: They're much more likely to pull the trigger on purchases than other online shoppers.
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Email Test: Shorter copy brings 100% more total clickthroughs | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Email Test: Shorter copy brings 100% more total clickthroughs | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Conversion Rate Optimization | Scoop.it
Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs.
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Measuring Incrementality: Controlled Experiments to the Rescue!

Measuring Incrementality: Controlled Experiments to the Rescue! | Conversion Rate Optimization | Scoop.it
Controlled experiments help answer otherwise unanswerable marketing questions. Via a catalog and email marketing example learn exactly how.
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A Combined Approach To Search & Conversion Optimization

Too often the components which make up internet marketing are treated as individual silos, even when there are direct links between them.
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Conversion Optimization: Derek Halpern Reviews ianbrodie.com

Conversion Optimization: Derek Halpern Reviews ianbrodie.com | Conversion Rate Optimization | Scoop.it

In this video, Derek will reveal some of his “underground” strategies for getting people to opt in to your mailing list. I’ve been doing this stuff for years and thought I’d seen it all, but a couple of the things Derek talked about were completely new for me.

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Online Marketing Tools for website development, website optimization, & marketing campaign improvements.

Online Marketing Tools for website development, website optimization, & marketing campaign improvements. | Conversion Rate Optimization | Scoop.it
A collection of low cost, free & Enterprise tools to improve your online marketing efforts and websites.
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Bryan Eisenberg 21 Secrets of Coverting Websites (Text Summary)

Bryan Eisenberg 21 Secrets of Coverting Websites (Text Summary) | Conversion Rate Optimization | Scoop.it

Text Summary of Keynote on Conversion Rate Optimisation (CRO), from bestselling NYTimes author Bryan Eisenberg at SES London 2010...

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21 Secrets of Converting Websites - Bryan Eisenberg Keynote at Affiliate Summit East 2011 (Video Version)

Bryan Eisenberg, Co-Author of Call to Action, Waiting For Your Cat to Bark? and Always Be Testing, delivered a keynote address at Affiliate Summit East 2011 ...
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