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5 Ways to Use Vine for Ecommerce Marketing - Practical Ecommerce

5 Ways to Use Vine for Ecommerce Marketing - Practical Ecommerce | Conversion Rate Optimisation (CRO) | Scoop.it
5 Ways to Use Vine for Ecommerce Marketing
Practical Ecommerce
More than one in three retailers use the Vine micro-video publishing app as part of their content marketing campaigns.

Via Aran Reeks
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Conversion Rate Optimisation - How a bit of psychology helps

Conversion Rate Optimisation - How a bit of psychology helps | Conversion Rate Optimisation (CRO) | Scoop.it
Using human psychology to improve sales is probably as old as the practice of buying and selling. If you’ve ever seen a skilled market trader warm up an audience with a couple of unbelievable bargains that disappear who knows where into a crowd of shoppers you’ll know what I mean.Understanding the psychology of buying: what convinces us to buy and what makes us wary, lies at the heart of conversion rate optimisation.  But, if you’re hoping for a list of tricks and tactics that will dupe unsuspecting customers into buying things they don’t really want, then I’m going to disappoint you.Fundamentally, there’s no way in eCommerce to convince somebody to buy something they don’t want or need. So where does psychology come in? At its most basic level the job of eCommerce is to help people see that your product is desirable, meets their needs, represents good value, and that the purchase is free of risk. This is much harder than it might sou...
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If you want to learn some of the basic principles behind conversion rate optimisation (CRO), then give this article a read.

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