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Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | Conversion Optimization | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...


Via Lauren Moss
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malek's curator insight, October 24, 2013 7:12 AM

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email

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4 Step System for Increasing Conversion and Sales - Business 2 Community

4 Step System for Increasing Conversion and Sales - Business 2 Community | Conversion Optimization | Scoop.it
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Seven Types of Social Media Fans and How to Engage With Them [Infographic]

Seven Types of Social Media Fans and How to Engage With Them [Infographic] | Conversion Optimization | Scoop.it
Social Media - Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common ...
Kathryn Aragon's insight:

1. quiet follower

2. casual liker

3. deal seeker

4. unhappy customer

5. ranter

6. cheerleader

7. loyal fan

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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Conversion Optimization | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

 

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.


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Peg Corwin's curator insight, June 17, 2013 5:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, June 19, 2013 5:23 AM

Good One

Christel Binnie's curator insight, July 8, 2013 11:13 PM

Even more reasons to love Pinterest...

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Google External Keyword Tool To Be Discontinued, Join Google Reader

Google External Keyword Tool To Be Discontinued, Join Google Reader | Conversion Optimization | Scoop.it
Click to open full infographic - Wordstream Today Google has retired Google Reader joining a long list of other Google products that have been discontinued.
Kathryn Aragon's insight:

This gives alternatives to the keyword tool so you won't be totally dead in the water.

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5 Unique Landing Page Strategies The Competition Isn't Using... Yet.

5 Unique Landing Page Strategies The Competition Isn't Using... Yet. | Conversion Optimization | Scoop.it
Sometimes, the typical landing page strategies just aren't enough. What happens when you take a step outside the box?
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34 Essential Research Reports for More Effective Content Marketing

34 Essential Research Reports for More Effective Content Marketing | Conversion Optimization | Scoop.it
As a content marketer, you're likely seeking reputable research reports and white papers to inform your processes. At CMI, we're pretty passionate about research, too. So we made a list of some of ...
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All the research you need in 2013--in one spot.

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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It) | Conversion Optimization | Scoop.it
Tweet Share on inbound.org Tweet Share on inbound.org If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.
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Peep Laja's insights.

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