Conversation visuelle
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Quand Tabasco détourne un hashtag, ça ne manque pas de piquant

Quand Tabasco détourne un hashtag, ça ne manque pas de piquant | Conversation visuelle | Scoop.it

La célèbre marque de sauce qui arrache les papilles a eu une excellente idée pour diffuser son contenu à peu de frais et rehausser le goût de ses communications. Le hashtag #notaste circule sur Twitter pour montrer l’insipidité des choses et le manque de goût des gens. Il n’en fallait pas moins pour que Tabasco saute sur l’occasion et détourne les tweets des internautes avec humour. La célèbre marque déposée de sauce liquide à base de piments rouges fermentés, de vinaigre et de sel a donc repris des tweets dégoûtés et y a répondu en ajoutant une pointe de piquant avec des photomontages aussi sommaires que délirants. Les messages postés par le compte @addtaste et agrémentés du hashtag #addtaste ne se limitaient pas à l’univers des aliments. Chapeau à Tabasco qui a accepté de s’éloigner de son champ de compétences pour communiquer ses attributs et élargir son public. Une audace dans l’esprit de la marque. Une audace qui nous a pourtant laissé sur notre faim. 

Commun's insight:

Bel exemple de campagne de conversation visuelle

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Conversation visuelle
L'utilisation et le pouvoir des images dans les réseaux sociaux. Comment elles arrivent à rapprocher les compagnies et les gens.
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Social Commerce : L'Oréal nous dévoile le geste professionnel avec des Gifs Shoppable ! | MY DIGITAL LUXURY GALAXY

Social Commerce : L'Oréal nous dévoile le geste professionnel avec des Gifs Shoppable ! | MY DIGITAL LUXURY GALAXY | Conversation visuelle | Scoop.it
"La beauté accessible à toutes les femmes" tel est l'adage entonné par le mastodonte L'Oréal depuis des années. Alors pour répondre à ce motto ambitieux, le
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6 Lessons Content Marketers Should Never Forget from 2014

6 Lessons Content Marketers Should Never Forget from 2014 | Conversation visuelle | Scoop.it
Content marketing continues to rise in popularity year over year, and it's not crazy to say that 2014 was one of its best years — if not THE best. From Kevin Spacey speaking at Content Marketing World in Cleveland to Hubspot's IPO, a lot happened in the space to prove content marketing isn't just another marketing ploy. Here are the biggest takeaways and advice on how to jump on these trends.

Via massimo facchinetti
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Best Social Media Campaigns of 2014: SMT's Best Thinkers Weigh In

Best Social Media Campaigns of 2014: SMT's Best Thinkers Weigh In | Conversation visuelle | Scoop.it
We posed this question to SMT's Best Thinkers: What was the best social media campaign of the year?
Commun's insight:

Belle collection de campagnes interactives. 

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Vine updates app, adding Instagram-style double tap to like

Vine updates app, adding Instagram-style double tap to like | Conversation visuelle | Scoop.it
Vine’s latest update brings a big new feature that the app’s users have been asking for quite a lot; double-tap to like. Users scrolling through their feeds can now simply double-tap a Vine to like it directly, saving tapping on those pesky buttons.
Commun's insight:

Pas certain que Vine survivra, mais cet ajout est dans la bonne direction.

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YouTube Gets A Built-In GIF Creator

 Remember back in November of last year, when I wrote that YouTube needed to build their own tool for making GIFs from videos? Some called me crazy. Many, however, agreed completely.
It seems YouTube agreed, too.
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L'activité des marques sur Pinterest - Emarketing

L'activité des marques sur Pinterest - Emarketing | Conversation visuelle | Scoop.it
Pinterest compte 70 millions d'utilisateurs dans le monde en 2014, dont 1 million en France. Le réseau social attire majoritairement les femmes (80% des inscrits), pour un usage mobile à 75%.
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Nouveauté Instagram: Editer la Description de vos Photos | Emarketinglicious

Nouveauté Instagram: Editer la Description de vos Photos | Emarketinglicious | Conversation visuelle | Scoop.it
Instagram vient d'annoncer 2 nouveautés pour améliorer l'utilisation et la découverte sur sa plateforme: la modification de la description une fois qu'une publication a été publiée et l'ajout d'un onglet "Personnes".
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Boop Lets You Send Self-Destructing Animated Messages

Boop Lets You Send Self-Destructing Animated Messages | Conversation visuelle | Scoop.it
 Today sees the launch of Boop, a fun take on the self-destructing messaging idea. Namely, messages received via the iOS and Android app are displayed in animation form, one word at a time. Read More
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How to Use Pinterest for Videos, SlideShares and Podcasts

How to Use Pinterest for Videos, SlideShares and Podcasts | Conversation visuelle | Scoop.it
Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks?
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« Picture Marketing » : focus sur Pinterest et ses 30 Milliards de pins ! - Social Digital Marketing Blog

« Picture Marketing » : focus sur Pinterest et ses 30 Milliards de pins ! - Social Digital Marketing Blog | Conversation visuelle | Scoop.it
Pinterest est en passe de devenir le réseau social majeur du "Picture Marketing"
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Instagram Marketing Stragies [Infographic]

Instagram Marketing Stragies [Infographic] | Conversation visuelle | Scoop.it
  Instagram is different from most other social networks in that it’s designed to be used on mobile devices, so you can’t get full-functionality unless you use the mobile app. This infograph…

Via Stefano Principato
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Marco Favero's curator insight, September 24, 2014 2:56 PM

aggiungi la tua intuizione ...

Sébastien Carensac's curator insight, September 25, 2014 2:33 AM

add your insight...


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71% of Marketers Confirm Video Converts Better Than Other Content [Study]

71% of Marketers Confirm Video Converts Better Than Other Content [Study] | Conversation visuelle | Scoop.it
Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right?
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Instagrammer Logs the World Domination of a J. Crew Blue Gingham Shirt

Instagrammer Logs the World Domination of a J. Crew Blue Gingham Shirt | Conversation visuelle | Scoop.it
You know that shirt you see everywhere? The blue-and-white checkered one? It seems like everyone has one
Indeed, everyone might.
Commun's insight:

Ça serait bien de traquer les consommateurs de son produit ainsi ?

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How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | Conversation visuelle | Scoop.it
Do you want to create posts that generate higher user engagement? Are your visuals driving social media traffic?
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How to Effectively Use Visual Content in Social Media Marketing [infographic]

How to Effectively Use Visual Content in Social Media Marketing  [infographic] | Conversation visuelle | Scoop.it
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

Via Lauren Moss
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Roberto Ludovici's curator insight, January 6, 2015 5:28 AM
I social media hanno mostrato nel tempo uno spostamento verso il contenuto visivo . Negli ultimi due anni , Facebook ha lanciato la propria Timeline , Pinterest è diventato il terzo social network più popolare , e Google ha rilanciato con un'interfaccia visivo - centrica . Contenuto visivo consente di realizzare una identità di marca distinta, genera nuovo interesse , e di connettersi a livello emotivo con i clienti e fan . In breve , una foto vale molto più di mille parole .
John Norman's curator insight, January 11, 2015 11:00 PM

This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.

Nedko Aldev's curator insight, March 5, 2015 4:27 AM

 

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Building A Winning Instagram Marketing Strategy

Learn how leading brands are transforming their Instagram marketing strategy and execution through applying a strategic framework to visual brand building.
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Instagram's nice factor is key to its victory over Twitter

Instagram's nice factor is key to its victory over Twitter | Conversation visuelle | Scoop.it
Right now on my Instagram feed, I see a photograph from one of my friends who snapped a picture of a man casually sitting next to his Christmas tree on public transportation
"Low carbon Xmas shopping," the caption read.
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6 Brands That Are Killing It on Instagram

6 Brands That Are Killing It on Instagram | Conversation visuelle | Scoop.it
These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there.
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EA Sports Madden NFL GIFERATOR - YouTube

EA Sports Madden NFL GIFERATOR - YouTube | Conversation visuelle | Scoop.it
The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Our technology fuses live NFL data with Madden NFL 15 video game footage to kick out real-time...
Commun's insight:

Belle application assistant en temps réel pendant match de NFL  la conversation visuelle

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Why Visual Content Can Boost Your Brand Better Than Copy [INFOGRAPHIC]

Why Visual Content Can Boost Your Brand Better Than Copy [INFOGRAPHIC] | Conversation visuelle | Scoop.it
Colors and images generate particular types of emotions allowing for personality, voice, and value to rise to the surface.
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7 Experts Reveal Their Secrets: How to Use Visual Content to Attract More Readers (Part I)

7 Experts Reveal Their Secrets: How to Use Visual Content to Attract More Readers (Part I) | Conversation visuelle | Scoop.it
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7 Vine Tips and Tricks You May Not Know About

7 Vine Tips and Tricks You May Not Know About | Conversation visuelle | Scoop.it
Vine has seen a number of small updates, and with them comes a whole new set of tips and tricks.
As the video-looping app continues to evolve, new features and tools have made it easier for Viners to produce creative and beautiful videos.
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This is probably the easiest way to create funky GIF videos for your party playlists

This is probably the easiest way to create funky GIF videos for your party playlists | Conversation visuelle | Scoop.it
If you’re looking for a quick and easy way of creating party playlist with visuals, then See Hear Party has you covered. The Chrome-only app taps Giphy for GIFs and SoundCloud for music to deliver funky party playlists.
Commun's insight:

gif + music = clip 

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5 brands experimenting with Instagram’s new time-lapse app

5 brands experimenting with Instagram’s new time-lapse app | Conversation visuelle | Scoop.it
It only launched last week, but already brands are testing out Hyperlapse, the new app by Instagram for shooting time-lapse videos.
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Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace

Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace | Conversation visuelle | Scoop.it
How powerful is a kiss? Unilever's Axe believes it can be strong enough to bring about peace, a concept explored in its latest crowdsourced campaign.
Commun's insight:

Campagne de conversation visuelle  #kissforpeace de Axe

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