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How Much Content Is the Wrong Question

How Much Content Is the Wrong Question | Conversation Marketing | Scoop.it
See how content quantity and quality ties in to successful marketing automation. ("How Much Content?
Lesa Townsend's insight:

One piece of content highly focused on the needs of your intended audience is much more effective than 1,000s of pieces of generalized content.  The more time you invest in getting to know your audience, the more effective your content marketing -- all of your marketing, really -- will be.

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Customer Experience vs User Experience: Why the difference matters

Customer Experience vs User Experience: Why the difference matters | Conversation Marketing | Scoop.it
User experience is not the same as customer experience.

Via Cendrine Marrouat - cendrinemarrouat.com, oconnorandkelly
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 4, 3:24 PM

This is by far the best article I have read on the difference between UX and CX. And the two examples are just stellar.

 

This article is sure to give you much food for thought!

Rosetta Carrington Lue's curator insight, July 4, 5:17 PM
User experience is not the same as customer experience.
User experience is not the same as customer experience.
 
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A Marketer’s Guide to Content Curation

A Marketer’s Guide to Content Curation | Conversation Marketing | Scoop.it
Here's how marketers can get started with content curation to improve lead generation, increase trust, and reduce content development costs.
Via Stefano Principato, oconnorandkelly
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Teampeyton Alldaylong's curator insight, June 21, 2:31 PM
Content curation in 5 steps
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You Blew It Again!  5 Reasons Why I Did Not Share Your Content

You Blew It Again!  5 Reasons Why I Did Not Share Your Content | Conversation Marketing | Scoop.it

A large part of social media success depends on others to share your content. Here are 5 reasons why people do not share your content.


Via malek, oconnorandkelly
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malek's curator insight, April 5, 8:08 AM

You  need to make it easy for readers to share your content,  if it takes more than a couple of seconds , they might not share it at all.

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The Newspaper Clipping Image Generator - Create your own fun newspaper

The Newspaper Clipping Image Generator - Create your own fun newspaper | Conversation Marketing | Scoop.it
Make a newspaper clipping with your own headline and story. In example to surprise friends and coworkers, send a birthday greeting or to give your next blog entry a special look.

Via Cindy Rudy
Lesa Townsend's insight:

This looks really cool.  I'll have to check it out later.

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Seven Ways to Leverage Visual Storytelling in Your Marketing

Seven Ways to Leverage Visual Storytelling in Your Marketing | Conversation Marketing | Scoop.it
Our attention span as humans is decreasing each year. It's now shorter than the ordinary goldfish. Depending on the source our attention span is roughly between 2.5 seconds and 6.5 seconds. For an average goldfish it's 9 seconds. We are visual beings. Ninety percent of what's communicated to our brain is visual. Audio is important, but language [...]
Lesa Townsend's insight:

Some great tips for maximizing your use of images in your marketing

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Content Used to Be King. Now It’s the Joker. 

Content Used to Be King. Now It’s the Joker.  | Conversation Marketing | Scoop.it
Why I’ve decided to stop taking “content” gigs and other journalists should, too. 
Lesa Townsend's insight:

I know a number of entrepreneurs who are outsourcing their content creation (newsletter and blog posts).  The problem that I see with this approach is that the thoughts they are leading with aren't their own.  If you want to be seen as the expert, you need to develop the concepts and ideas that you stand behind and a big part of that development process happens while you are writing ABOUT the topic.  When you hire someone else to write for you, you cheat yourself out of an opportunity to further develop your expertise and you cheat your audience out of hearing your personal take on the topic.

 

I like the suggest that Amy makes in this article: instead of hiring out the entire content creation process, hire someone to help polish what you write.  That way, you still own the ideas but you don't have to spend so much time on making your ideas flow and look great.

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How Companies Learn Your Secrets

How Companies Learn Your Secrets | Conversation Marketing | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
Lesa Townsend's insight:

While Big Brother-ish, personalized marketing based on individual consumer's habits is the way of the future.  Doing it in a way that doesn't feel invasive to the consumer is the challenge -- one worth exploring as a way to bring your customers exactly what they need when they need it.

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Three Ways to Start the Customer Conversation - E-Myth

Three Ways to Start the Customer Conversation - E-Myth | Conversation Marketing | Scoop.it

“Marketing” is not about getting more customers, but starts by defining who you are as a business, why your business exists, and how it intends to serve a particular group of people in the marketplace.

Lesa Townsend's insight:

So many businesses focus simply on getting more customers that they fail to realize that they'd be more effective -- and make much more money -- by figuring out what they do best -- and then deliver it to the customers who most appreciate it. 

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4 Social Media Predictions For 2014: The Future Of Content Marketing - Business 2 Community

4 Social Media Predictions For 2014: The Future Of Content Marketing - Business 2 Community | Conversation Marketing | Scoop.it
4 Social Media Predictions For 2014: The Future Of Content Marketing
Business 2 Community
I can't possibly predict what Miley Cyrus will do, but I can tell you what I think we'll see in social media and content marketing.
Lesa Townsend's insight:

Trends to watch for 2014.

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The Distribution of Users’ Computer Skills: Worse Than You Think

Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.
Lesa Townsend's insight:
Turns out, when it comes to using technology, only 5% of the population is adept enough to follow complex processes. This holds true across cultures. What this means for you: You can't make things too easy for people to find what they are looking for or simplify what you offer too much. Here's the link to the full article on the research. interesting.
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How To Brainstorm Like A Googler

How To Brainstorm Like A Googler | Conversation Marketing | Scoop.it
This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.

Via Marc Wachtfogel, Ph.D., malek, oconnorandkelly
Lesa Townsend's insight:
Great tips for brainstorming
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Are Your Content Ideas Any Good? 5 Crucial Questions

Are Your Content Ideas Any Good? 5 Crucial Questions | Conversation Marketing | Scoop.it
The truth is, creating content consistently is hard. And it's not only the physical act of writing, it's coming up with the ideas themselves - how do you know if your ideas are any good? Here are some questions to get your content on track.
Lesa Townsend's insight:
Not every idea that pops into your head is a good one.  This article will help you choose the ones to pursue so you don't spend your time creating content that no one wants to read.
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7 Deadly Sins and 7 Virtues of Email Marketing

7 Deadly Sins and 7 Virtues of Email Marketing | Conversation Marketing | Scoop.it
copyblogger.com - Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear in popular cultur...
Via TechinBiz, oconnorandkelly
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SEO for Bloggers and Other Content Creators

SEO for Bloggers and Other Content Creators | Conversation Marketing | Scoop.it
Anyone who creates content for the web, from bloggers to business owners, needs a basic understanding of how search engines see and catalog content. SEO for Bloggers and Other Content Creators is a crash-course in basic SEO practices.
Lesa Townsend's insight:

Anyone who creates content for the web needs to be aware of how that content is indexed by the search engines.  SEO is no longer what you do AFTER your content is published.... it is now part and parcel of that content. 

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How To Design A Social Content Strategy That Converts

How To Design A Social Content Strategy That Converts | Conversation Marketing | Scoop.it
Learn how to develop a social content strategy that will engage customers and convert fans using data, creativity, and the resources you already have.
Lesa Townsend's insight:

There is no one social strategy that works for every business.  Focusing on not just the ideal audience for YOUR business, but also, how that audience wants the content delivered, and what it should contain, is the key to success.

 

How to design a social strategy that converts takes you through the steps to create a strategy that is make a difference to you, your business, and your audience.

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The Blogconomy: Blogging Stats [INFOGRAPHIC]

The Blogconomy: Blogging Stats [INFOGRAPHIC] | Conversation Marketing | Scoop.it
It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets. For example, 61% of US consumers have made a purchase based on a blog post. Not bad!
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The Best Social Media Platforms for Your Business - The Next Web

The Best Social Media Platforms for Your Business - The Next Web | Conversation Marketing | Scoop.it
The Best Social Media Platforms for Your Business
The Next Web
It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media.
Lesa Townsend's insight:

Check out this awesome overview of the different platforms, especially if you are overwhelmed or simply want to focus your social media efforts effectively.

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Business Social Networking: Public and Private – There is a Place for Both

When Reid Hoffman, Founder of LinkedIn talked to the Fox Business Network at the recent Fortune Tech Conference in Pasadena, he stated, “we live in networks, and what online networks do is make you use the networks you already have more...
Lesa Townsend's insight:

When we talk about social networking, we are generally talking about social networking in the public space -- LinkedIn, Twitter, Facebook.  But there's a place for larger companies to build in opportunities for social networking WITHIN their organizations as well.  The same benefts that the individual can gain from participation in social media -- connections with folks otherwise unreachable, incubation of ideas, increased sense of community -- can be had by companies and organziations as well.

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