Brief Description This intensive course will equip you with the tools to build audience communities, enabling original journalism, cost-effective newsgathering, reporting and marketing output. This very practical course is full of tools, tips and techniques. It also highlights some of the most interesting case studies from around the world. Delegates will also learn to develop a social media strategy for their own environment.
There’s no doubt that Twitter is a useful tool for news organizations. I see journalists use it throughout the day to find story ideas, share news and talk with one another, so I’ve long known that most journalists understand its purpose and appreciate its value.
But recently, I’ve met some journalists who still aren’t on Twitter, or who are on it but hardly ever tweet. Tweeting, they say, seems like “one more thing” they have to add to an already busy day.
The trick, I tell them, is to look at Twitter not as a distraction but as a way to enhance their ability to report and share news. The more you see a tool’s benefits, the easier it is to incorporate it into your daily routine.
After four years on Twitter, I’ve found countless ways to use it as a storytelling and sharing tool. I’ve highlighted my 10 favorite ways below.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.