Good infographics visualize contextual relationships and patterns found in data for the purpose of helping readers understand complex information quickly and clearly. Infographics are not a visual style for dressing up data. Rather, they are design solutions that employ visualization as a means for enhancing readability and understanding. Those who create and inspire some of the best examples of infographics today (Edward Tufte, Nigel Holmes, Stephen Few, the entire NYT graphic staff…) would tell you that they spend more time and thought on research and data analysis for their graphics than the actual production of the visuals themselves.
Via Lauren Moss