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Content Curation Guidelines for Where to Share

Content Curation Guidelines for Where to Share | Convergence Journalism | Scoop.it

Excerpted from article by Pawan Deshpande, CEO at Curata:
"By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online.  When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate?  Will it help identify and recommend relevant content?

2.The Organization  – What does this tool offer in terms of organizing content once it has been identified?  What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content.  Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

 


So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

 


Via Giuseppe Mauriello, Carlos Marcelo, Shirley Williams (XeeMe.com/ShirleyWilliams)
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MyKLogica's comment, May 6, 2013 11:38 PM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment, May 7, 2013 2:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
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How a Norwegian public radio station is using Snapchat to connect young listeners with news

How a Norwegian public radio station is using Snapchat to connect young listeners with news | Convergence Journalism | Scoop.it
"A lot of people check their phones before they get out of the bed in the morning, and they check social media before the news sites."

 


Via Brian Steffens
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Teaching the Digital Media Revolution Without Disregarding the Past

Teaching the Digital Media Revolution Without Disregarding the Past | Convergence Journalism | Scoop.it
Communications professors at Tec of Monterrey had a visitor last week, Thom Gencarelli of Manhattan College, who made us think about what we are teaching and how we are doing it.
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8 Digital Tools Every Journalist Should Try

8 Digital Tools Every Journalist Should Try | Convergence Journalism | Scoop.it
When Charlie Beckett asked me to join the Polis journalism conference this week at the London School of Economics and Political Science, he showed the depth of his university by asking a surprisingly practical journalism question for a school 
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Infographic: Breaking Down the Teaching Hospital Model for J-Schools

Infographic: Breaking Down the Teaching Hospital Model for J-Schools | Convergence Journalism | Scoop.it
I enrolled at the University of Miami’s School of Communication to pursue my career goal: become a television news anchor. In August, I will begin my senior year and assume the role of station manager of the campus television station. Do I feel like I am on track for my career goal? Yes. Do I feel like I can get a news job after college? Yes.
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Designing a journalism curriculum for millennials

Designing a journalism curriculum for millennials | Convergence Journalism | Scoop.it
While journalism professors who want to update their courses face slow approval processes in academia, the field is rapidly evolving, prompting many to wonder what a journalism school should look like...
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Top 5 Mobile Trends for Publishers—It’s Good News, Folks

Top 5 Mobile Trends for Publishers—It’s Good News, Folks | Convergence Journalism | Scoop.it
Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded journalism, she is one of the few women who has solidly branded herself as the Go To Gal for internet trends. She comes out with an annual report packed with excellent analysis, and the world becomes clearer for all of us. Thank you, Ms. Meeker!
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BBC - Blogs - College of Journalism - Welcome: Our website is now open to the world

BBC - Blogs - College of Journalism - Welcome: Our website is now open to the world | Convergence Journalism | Scoop.it
The BBC College of Journalism website is now available worldwide, no longer behind a subscription paywall.
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The newsonomics of European crowds, funding new news

The newsonomics of European crowds, funding new news | Convergence Journalism | Scoop.it
In the Netherlands and in Germany, two closely watched startups have done to readers to pay the bills. What lessons from there can be applied elsewhere?
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The BBC's W1 Careers Week: Using social media to promote yourself - YouTube

The BBC's W1 Careers Week session 'Using Social Media to Promote Yourself' was held on 23 June from 3pm to 4.30pm in the Learning Zone, 7th Floor, New Broadc...
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NRSpring2014.pdf

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Nieman Reports | Rewriting J-School

How journalism schools are trying to connect classrooms to newsrooms
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Newsroom Mezhyhirya: The Story of YanukovychLeaks

Newsroom Mezhyhirya: The Story of YanukovychLeaks | Convergence Journalism | Scoop.it
This compelling 15-minute documentary tells the inside story of Yanukovychleaks, the extraordinary team investigation that recovered thousands of documents left behind by Ukraine's fleeing ex-president.
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3 Reasons Why Journalists Should Practice Content Curation

3 Reasons Why Journalists Should Practice Content Curation | Convergence Journalism | Scoop.it
Whether you're a freelancer fresh out of college or a Pulitzer-winning pro, you should be curating content.
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The Snowden Effect dominates 2014's Trends in Newsrooms - World News Publishing Focus by WAN-IFRA

The Snowden Effect dominates 2014's Trends in Newsrooms - World News Publishing Focus by WAN-IFRA | Convergence Journalism | Scoop.it
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AEJMC Showcases a Leap Toward Entrepreneurial Learning at J-Schools

AEJMC Showcases a Leap Toward Entrepreneurial Learning at J-Schools | Convergence Journalism | Scoop.it
Description
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Want to help fact-check breaking news like the Malaysian airplane disaster? Here's how and where you can do it

Want to help fact-check breaking news like the Malaysian airplane disaster? Here's how and where you can do it | Convergence Journalism | Scoop.it
Everyone complains about how social media is full of hoaxes and inaccuracies in the aftermath of a breaking-news event like the shooting down of Malaysian Flight MH17, but we all have the ability to fact-check the news. Here are some resources to do so

Via Una Sinnott
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Una Sinnott's curator insight, August 1, 5:01 PM

A useful list of tools for capturing and verifying content shared on social media. 

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Tips for journalists using Google Search

Tips for journalists using Google Search | Convergence Journalism | Scoop.it
Dan Russell, über tech lead, Google Search Quality and User Experience Research, shares advanced Google search techniques for research, newsgathering and verification
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5 comprehensive dataviz catalogues for journalists & designers

5 comprehensive dataviz catalogues for journalists & designers | Convergence Journalism | Scoop.it
Every designer knows the problem: where to look for inspiration and new forms of visualization? As available data and visualization tools evolve, this question is becoming increasingly relevant for...

Via sandra alvaro, Pierre Levy
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Amnesty International launches video verification tool, website

Create. Inform. Engage. | Journalism training, media news & how to's
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How Tablets Are Powering The Future Of Storytelling

How Tablets Are Powering The Future Of Storytelling | Convergence Journalism | Scoop.it

Via The Digital Rocking Chair
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Jeni Mawter's curator insight, June 29, 8:41 PM

Tablets are in the hands of every child and young adult across much of the planet. Children's and young adult storytellers take not.

Ricard Garcia's curator insight, June 29, 10:58 PM

Because one way or another... they are. Sooo, let's see how.

Karen E Smith's curator insight, July 2, 12:46 PM

First drafts from now on are done on my iPad. This is a personal shift.

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What If the New York Times Ended Its Daily Print Edition? | Mediashift | PBS

What If the New York Times Ended Its Daily Print Edition? | Mediashift | PBS | Convergence Journalism | Scoop.it
Stop the presses! For six days a week! Yes, I m being serious.
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15 Storytelling Techniques to Transform Your Audience Today

15 Storytelling Techniques to Transform Your Audience Today | Convergence Journalism | Scoop.it

Whether it's personal or organizational stories, the techniques to find and tell your story are similar.  Read the full article to find out more about these 15 techniques to beef up your storytelling skills:

Know the changeOwn your messageBridge itDetails, details!Surprise!Travel across timeGet thyself a story buddyFind the lessonMake visual stepping stonesSet a low bar for yourself as you beginRemember, it’s a journeyFind 5 storiesPracticeListenSet your sights on your end line[bonus] Tell it before you write it
Via Kim Zinke (aka Gimli Goose)
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PMNB's curator insight, June 22, 5:39 AM

Storytelling is a wonderful weapon to get people involved in what you are doing. Here you can find some tips.

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Good insights for anyone who does Public Speaking for their business or for their company.

Alfonso Gomez's curator insight, June 23, 5:04 PM
All kind of journey means a transformation opportunity
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Digital Security And Source Protection For Journalists

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Columbia Journalism School

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Print still matters, even if some would like to believe it shouldn’t

Print still matters, even if some would like to believe it shouldn’t | Convergence Journalism | Scoop.it
The future is digital, of course — but in the present, the revenues generated by print are absolutely critical to supporting local newsrooms. So it makes sense to pay attention to print strategy.
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“From a news business to a networked business”: The FT pushes its workflows to digital

“From a news business to a networked business”: The FT pushes its workflows to digital | Convergence Journalism | Scoop.it
"The biggest challenge for the FT, we feel, lies not in its transition to digital, which can be achieved with web-savvy staff, but in the transition of the print staff to this 'post-news' method."
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