in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....
Via Jeff Domansky
“ The D.O.: How do you hope to see the future of journalism evolve? A.R.: I think there are some things you hope will never change — the sort of fundamental purposes, duties and responsibilities of journalists. I think almost everything else will change and maybe that’s a good thing. The technology and the medium in which we work, and the relationship between journalists and readers will change, much of it for the better. As long as we do not lose sight of the core purpose of what we do.”
Via Manuel Pinto
De Correspondent, the Dutch crowdfunding success story, has built a $2-million base of subscribers in just a year — and it has also learned a lot about how being open with readers and seeing them as partners can change the way that journalism works
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.
Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.
According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.
As journalist/programmer Stijn Debrouwere has argued in a persuasive essay about the challenges facing the news business, journalism isn’t being disrupted just by different forms of journalism — it’s being disrupted by things that don’t even look ...
...But into the breach stepped our new CMO Yuval Harari with the following that I felt it was only fair to share. If you want to know about the world of circulation as it applies to the online business – then read on."Dear Team, Hope this note helps you to make some sense out of all this mess. You are right about the need to know exactly how much and what kind of traffic you have.Let us set the terminology right, so we can work together better, understand each other and be updated like pros....
Via Jeff Domansky