Here are some stats for you:
More than 80% of smartphone and tablet owners use these devices while watching TV.
At least 25% of U.S. smartphone and tablet users use the devices while watching TV multiple times per day.
51% of those who post on social media while watching TV do so to connect with others who might also be watching the same thing.
24% of Facebook users report posting about the movie they’re watching (in the theater!).
In other words, the Second Screen has arrived, but the revolution awaits us. In 2013, brands, media companies and marketers are going to get far more aggressive and inventive when it comes to second-screen engagement. During a recent panel I moderated for Viacom’s integrated marketing group, Mondelez’s (a Kraft spinoff) VP of Global Media Bonin Bough reported engagement is far stronger for second-screen integrated marketing programs than for traditional online brand advertising (read “banners”).
Via Gary Hayes