Just days removed from an invigorating discussion on the state of engagement in media, Dissecting Engagement attendees are buzzing about strategic content deployment strategies necessary to win greater connectivity with users. Here are five important takeaways from the conference.
in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....
Via Jeff Domansky
“ The D.O.: How do you hope to see the future of journalism evolve? A.R.: I think there are some things you hope will never change — the sort of fundamental purposes, duties and responsibilities of journalists. I think almost everything else will change and maybe that’s a good thing. The technology and the medium in which we work, and the relationship between journalists and readers will change, much of it for the better. As long as we do not lose sight of the core purpose of what we do.”
Via Manuel Pinto
As journalist/programmer Stijn Debrouwere has argued in a persuasive essay about the challenges facing the news business, journalism isn’t being disrupted just by different forms of journalism — it’s being disrupted by things that don’t even look ...
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