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Rescooped by มานะ ตรีรยาภิวัฒน์ from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Curation Tool Scoop.it: Tutorial To Use It

Content Curation Tool Scoop.it: Tutorial To Use It | Convergence Journalism | Scoop.it

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience. I cannot begin to express how valuable content curation can be if done right. It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on. In my search for a new means of marketing I came across a tool called Scoop.It. Below I have detailed my review of this tool including some of it’s cool features...


Via Giuseppe Mauriello, Martin Gysler
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Rescooped by มานะ ตรีรยาภิวัฒน์ from SOCIAL MEDIA, what we think about!
Scoop.it!

The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | Convergence Journalism | Scoop.it

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...


Via Martin Gysler
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