Projects are carried out to bring beneficial change over a course of time. The benefit could be tangible, such as a product or a process, or intangible, such as higher customer satisfaction, or a combination of both.
The misnomer of 'customer lifecycle management' TechTarget Customer lifecycle management helps acquire new customers and solidify ongoing relationships by offering new products and services as customers continue a relationship with a company.
Are you frustrated trying to reach government buyers amidst declining defense budgets and fewer trade shows? Your marketing is about to improve. Here’s how. Market Connections has released its sixth annual Federal Media & Marketing Study™.
Social Listening Enables Social Business Forbes Over the past decade social media has increasingly consumed our lives as we have hit a point where we cannot eat our favorite foods, spend a night at a hotel or even consume a television show without...
Consider these questions, your company’s answers to them, and discuss your possible enforcement strategy with your counsel as soon as a problem arises. A good strategy is often the key to swift resolution.
Business often depends on those defining moments in the customer journey – an interaction between company and prospect at a particular point in the customer lifecycle that can make or break a purchase.
Program management: The contractor's role FCW.com The fifth and final key element to delivering successful IT programs is developing the proper relationships with the contractor or contractors supporting the program.
7 Essential Steps to Solving Customer Service Problems with Content Business 2 Community Emailing feedback or customer satisfaction surveys to your customers on regular intervals, or at important points in the customer lifecycle (like when they...
Household brands ranging from Coke and Home Depot to P.F. Chang’s and Snapchat all succumbed to breaches earlier this year. If you don’t have a plan, you will likely find your company making the headlines as well.
Why B2B Marketing Won't Succeed Without Sales Chief Marketer Some of them are quite nuanced, but others are clear-cut and warrant ongoing conversations between marketing and sales during planning and throughout the customer lifecycle.
Sales: Do This, Not That! Today’s post is written by Emma Snider from HubSpot, a leading inbound marketing and sales platform. I have an astonishing appetite for candy, and it probably would have done me in long ago if not for the “Eat This, Not...
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