"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them."
Could good content take over keyword advertising?
Via Ally Greer, Alessandro Rea, Martin (Marty) Smith, massimo facchinetti