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Gamification Pitfalls and How To Avoid Them - Network World

Gamification Pitfalls and How To Avoid Them - Network World | Contests and Games Revolution | Scoop.it

Organizations are expanding their use of gamification to reap additional benefits.

Marty Note
Gamificaiton works, but bad gamifiction hurts. And bad gamification is easier than you think. Good traps and how to avoid them in this post from NetworkWorld.com.

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5 Keys To Win With Gamification via @Gigya [whitepaper

Great white paper by Gigya shares these tips to create winning gamification:

Five Keys to Winning With Gamification:

• Set the Stage with Social Login
• Encourage More User Generated Content
• Implement Savvy Sharing
• Encourage Participation by Keeping Score
• Nurture Consumer Relationships with Rewards
My favorite tips is Savvy Sharing. Get tips on how to gamify your site and Internet marketing.
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23 "No-Fail" Social Media Engagement Tips [infographic + post]

23 "No-Fail" Social Media Engagement Tips [infographic + post] | Contests and Games Revolution | Scoop.it

Marty Note
Great post along with a hard to decipher infographic. Great tips such as make your first sentence Hook-y.

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Luigina Sgarro's curator insight, February 22, 2014 11:01 AM

Tips for building self-made marketing tools.

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The Business of Gamification | Infographic via Visual.ly

The Business of Gamification | Infographic via Visual.ly | Contests and Games Revolution | Scoop.it

Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification.

Marty Note
Not sure why this is an infographic, but information is helpful and well presented. Gamification WORKS online. Don't be turned off by the famous Forrester report saying 80% of all gamification will fail. Duh, 80% of anything online fails. Gamification connects visitors to your content or THEIR content on YOUR website (even better). Gamification rocks online marketing.  

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Carlos Bisbal's curator insight, February 6, 2014 9:43 AM

Martin W. Smith dice que la Gamificación se ha convertido rápidamente en un super tendencia de marketing, la retención de clientes y el engagement. 

 

Pin de la infografía:

http://www.pinterest.com/pin/338121884495850190/

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Gamification: 6 Cool Strategies To Get Your Customers "In The Game" [3 from @ScentTrail)

Gamification: 6 Cool Strategies To Get Your Customers "In The Game" [3 from @ScentTrail) | Contests and Games Revolution | Scoop.it

Marty Note
Great post about how to increase involvement in your games with 3 simple ideas:


* Storytelling. 
* Growth Hacking.

* The Lonely Dancer Effect. 

Great section on Growth Hacking. I would add a 3 more ideas:

* Sticky Mnemonic. 
* Thermometers. 
* Leaderboards & Competition.

 

Sticky Mnemonics
Marketers are TEACHERS. We form information in understandable ways and we "Teach The Teachers" since our biggest goal these social media days is winning hearts and minds and creating a growing tribe of brand advocates.  

One of the most helpful tools to recruit and scale a new idea is the "sticky mnemonic". RobinHood.org are masters of the "sticky mnemonic". "Fight poverty like a New Yorker", is a great example of an analogy that creates deep meaning and so is sticky and easy to transfer. 

When the Heath brothers put a piece of simulated duct tape on their book Made To Stick they were using a "sticky mnemonic" to help sell books. No matter what you do, sell, or preach having a sticky mnemonic helps. 

Thermometers
Scaling happens faster when visitors can SEE it. Ever notice how there is a regularly updated big red thermometer outside the Red Cross or United Way that shows their GOAL and PROGRESS. 

Charities know progress creates momentum when SHARED. Create a simple widget that shows progress. NEVER start with zero, but don't be afraid to share a thermometer with low numbers. Each stage of your counter's life has value for different kinds of supporters. 

Some "early adopter" supporters want to be in early so seeing a thermometer with low numbers is thrilling to them. Other supporters and community members will only want to join when it feels safe to do so. Seeing the thermometer hit its middle areas where acceptance is secure and general will motivate this “middle” group. 

Finally the laggards will join when there is an apparent cost to not joining, so seeing the thermometer nearing its goal laggards will get on board so they can say they did (and some will claim early adopter status lol). 

Leaderboards & Competition
Scoop.it's My Community board is brilliant gamification. When I look at "My Community" I see a chart of my views compared to Scoopiteers immediately above and below me. There are Scoopers who are WAY above me and they started by showing the very top. 

Problem is Robin Good's million views just makes my 110,000 views look hopelessly behind. Robin's success SHOULDN'T mean anything to mine, but human psychology doesn't work that way. We seen Robin's success and COMPARE. 

If that comparison feels like the TOP is out of reach we stop playing the game. The only way to keep game play consistent is to build rewards in all along the journey NO MATTER WHERE a new player is in that journey. 

Scoop.it's decision to revise the chart showing curators in the same "views" segment but hiding the top was a GENIUS move. Not only did they keep hope alive, but also their My Community chart has other valuable uses such as seeing who is trending and knowing if my content is slow or everyone is having a slow day. Brilliant gamification from a flexible leaderboard.  

 

 

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Games Workshop's Facebook Relaunch Is Bang On - Econsultancy

Games Workshop's Facebook Relaunch Is Bang On - Econsultancy | Contests and Games Revolution | Scoop.it
Reinventing yourself on Facebook? Games Workshop gets it bang on
Econsultancy (blog)
Sometimes getting something very publicly (and very badly wrong) can turn out to be a blessing in disguise.
Martin (Marty) Smith's insight:

Grat post about a little engine that could on Facebook, how to relaunch your social presence and why giving up is not an option. 

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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Contests and Games Revolution | Scoop.it

Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?


Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.


Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.

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Behind The Curtain: ROBLOX Battle Plan Metrics and the Big Picture ...

Behind The Curtain: ROBLOX Battle Plan Metrics and the Big Picture ... | Contests and Games Revolution | Scoop.it
Making the decision to completely overhaul ROBLOX Battle was challenging–as the Lead of the Games Team, I'm tasked with thinking about the big picture. Whereas Dan worked on gameplay specifically, and Luke was ...
Martin (Marty) Smith's insight:

Cool peer behind the product development curtain. Lots of good tips here including define success with a language all can agree to and understand (metrics) and focus, focus, focus. 

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Learning Crowdfunding From The Dwarven Delve Kickstarter Campaign via @tinkerhouse

An Action Puzzle Crawl in which players lead a band of dwarves through dungeons they create on the fly using rotating hex tiles.
Martin (Marty) Smith's insight:

Magical Realism Vs. Business Convention
Interesting Kickstarter campaign here from Tinkerhouse Games demonstrating the art of The Ask. Note how the rewards are substantial but not costly in either shipping or other hard costs. I love the "hang out" reward (reserved for the bigger donations) and the creativity shown in incorporating donors into the company's process.

I think the ask is a tad high. Only 40% of Kickstarter campaigns get funded and most are funded below $10K. There are 18 days left. This means, at least statistically, Tinkerhouse is unlikely to make their goal. Campaigns that reach 20% to 25% in the first few days are 80% likely to hit their goal (why SEEDING your campaigns and lowering your ASK is a real good idea).

Another change I would make to the Tinkerhouse Games campaign is to lose the strained convention of an impromptu meeting. The video doesn't have a clear WHO WE ARE set up nor a clear ASK. The team is clearly deeply involved in their craft and so makes a very common marketing mistake - they assume all viewers are like them.

Some viewers can parse the magical realism they create, but the people I know who can write $60K checks want context, clarity and relevance. The bigger your ASK the more efficient your messaging must be. As you go UP the food chain in ASK your marketing must be MORE clear.

I am NOT saying leave magical realism on the side of the road. The magical realism they create has value in that it shows they walk and talk their craft, but any such demonstration must be met with more practical concerns that answer basic questions such as:

* Where did the $60K figure came from?
* What will the money create?
* What is the ROI?
* Who are THEY?

* What is the VISION going forward?

ROI? You might think that Kickstarter campaigns don't need to address ROI since the ASK and the GIVE are closed loops (more donation than investment). You would be WRONG! Investors, and anyone giving you any money in this context should be thought of as an investor, must know that you are a capable steward of their money.

We all have a million ways to spend our money. Donating some to TinkerHouse requires more business knowledge and less magical realism (but don't lose it all :).

Hope Tinkerhouse achieves their goal or, if they don't, I hope they rethink and try again since they are onto the kernel of a good idea, an idea a little marketing and some rethinking could help.

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Gamification is Here: Build a Winning Plan!

Presentation for LavaCon 2012 enterprise gamification,gamification,game design,marta rauch,rauch,gamification messages,gamification strategies,game changers,gam (Gamification is Here: Build a Winning Plan!
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5 Common Contest & Games SEO Mistakes

5 Common Contest & Games SEO Mistakes | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Contests and Games & SEO
You might think it would be hard to mess up SEO when creating a contest or a game. Contests and games create so much engagement it’s all good right? Not so much as it turns out. Here are some mistakes to avoid when creating your contests and games.

5 Common Contest and Games SEO Mistakes
1. Not embedding Poll and Survey Widgets.

2. Poor Keyword Density on Key Pages.

3. Lack of Easy Social Shares.

4. Confusing Rewards or Play Instructions.

5. Mutual Exclusive and Restrictive Game Play.

The payoff for your online properties is the VOTING that most contest and games include (voting or active play are roughly the same highly engaged concept). If you use an external vendor to handle your poll or survey like Survey Monkey you give THEM the juice. Be sure to embed the poll inside your web stack.

Contests and games take off FAST so make sure you have your title and keywords aligned with what you want to rank for AND make sure what you want to rank for matters the most.

Here again we often see great content but difficult to share. Don't do that since we play for the legitimacy created by the share these days. Make sure it is EASY to share your contest or game and that you are sharing the RIGHT thing (the contest not the page). Be sure to get your via YOU credit in there too.

Confusing reward systems or play is EASY to do. Use Occam’s razor and knock your game and reward systems down to 3 easy steps or 3 levels of reward. More than 3 and you are kidding yourself. Eventually, once you have scale, you can friction back in to weed out pain the backside players that just want the fast buck. At first and all the way until you have scale make it falling off a log easy to join, play and get rewarded.

Game play and reward systems can "EAT" themselves. If your left hand is smacking your players right hand as they attempt to do what you ask them to do play will grind to a halt and viral shares will dry up. If you see a burst of players STARTING a game but not finishing find where the drop-off is and make it easier.

 

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9 Tips to Power Up Your Social Media [+1 From Marty]

9 Tips to Power Up Your Social Media [+1 From Marty] | Contests and Games Revolution | Scoop.it
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand...
Martin (Marty) Smith's insight:

The Missing Tip
These are great tips I agree with, but they are missing one BIG TIP - Gamify. Social media lends itself to gamification beautifully. When you are playing a game you look forward to notices on progress and new happenings.

When playing a game you watch the leaderboard like a golf pro leading on Sunday. The big missing tips among these excellent tips is to GAMIFY. Gamify doesn't have to be complicated.

LinkedIn gamified when they let us know our profiles are only 90% done. That simple statement made all the Type As on LI want to attain 100% profiles. 100% of WHAT exactly (lol).

See what you can gamify and make it easy to play.

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Contests – Why Contests ROCK Social Media and SEO

Contests – Why Contests ROCK Social Media and SEO | Contests and Games Revolution | Scoop.it
Panda and Customer Friendly Google's ongoing campaign to improve the web's content quality called Panda loves customer engagement. When more people visit you
Martin (Marty) Smith's insight:

Wrote this piece by request and after writing these steps to create successful contests in emails to several friends. Hope they help you create a cool contest that helps blow up your social media and makes Google's Panda happy. 

This is on my MartinMartySmith.com Blog.
http://martinmartysmith.com/contests-why-contests-rock-social-media-and-seo/ 

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London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck

London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck | Contests and Games Revolution | Scoop.it

Crowdfunding, Contests and Games
Crowdfunding is a lot like an online contest. There is a deadline and you need an army of supporters to get from here to there. You need an army to help achieve your goal. In crowdfunding and contests there must be some tangible reward.

If people don't feel special and like they are part of your community they don't contribute. Crowdfunders use updates. Contests use feedback loops. The key is to create an event with a defined timeline. We START here and end HERE.

As your timeline progress updates feed momentum. What does music and The Clash have to do with contests, crowdfunding and Internet marketing? As it turns out, quite a bit as we shared in this Haiku Deck:

Crowdfunding (and Contest) Tips From The Clash
http://shar.es/1aTm8d



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Is Google+ The Ultimate Game? A: Yes

Is Google+ The Ultimate Game? A: Yes | Contests and Games Revolution | Scoop.it
Business 2 Community How to Effectively Incorporate Google+ Into Your Brand's Content Strategy Business 2 Community Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added...
Martin (Marty) Smith's insight:

Great tips here for using the most disruptive tools out there to create disruption in your biz vertical.

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Beat Gartner's Odds, Use Game On! Lab's (@gamkt) Gamification Canvas

Beat Gartner's Odds, Use Game On! Lab's (@gamkt) Gamification Canvas | Contests and Games Revolution | Scoop.it

Game On! Lab is the hub of reference to break down the game design into understandable elements and apply them to the professional environment in order to design, evaluate and solve engagement problems.

Marty Note
Sergio Jimenez (@gamkt) has done Internet marketers a great service. His http://www.gameonlab.com/ has a "gamification canvas" that walks Internet marketers through the steps needed to add successful gamificaiton.

Gartner's famous report saying 80% of gamification installations would fail sets the table. Never mind 80% of all Internet marketing fails, use of Sergio's gamification canvas may just turn odds in your favor.

Important to turn odds in your favor since gamfication, done well, increases engagement, sharing and User Generated Content (UGC) all things every website needs these days. 


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Video Gaming Becoming A Spectator Sport - CBS

Video Gaming Becoming A Spectator Sport - CBS | Contests and Games Revolution | Scoop.it
Video Gaming Becoming A Spectator Sport
CBS Local
MIAMI (CBSMiami) – Video games have become more popular than ever but now people have turned to watching others play for entertainment.
Martin (Marty) Smith's insight:

The nice thing about having a strong tribe of content consumers and creators is new revenue options fall from the trees. Video gaming becoming a spectator sport isn't a surprise. 

Why not? With social media watching can be as engaging as playing. Once again video game creators can teach Internet marketing about how to create and monetize content.  

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Renzogracie academy's curator insight, February 13, 2014 5:35 AM

Enjoy personalized fighting programs such as Muay Thai, MMA, and Jiu Jitsu,Judo, Wresteling classes that no other training facility offers in Brooklyn,New York. http://renzogracieacademy.com/about-us-2/

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Gamification Myths, Legends and Examples

Gamification Myths, Legends and Examples | Contests and Games Revolution | Scoop.it
I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".
Martin (Marty) Smith's insight:

This post is a tad confusing. Is opening stances is "gamification is being driven by novelty and hype". I agree and disagree with that statement. Yes there is hype, but gamification, the application of game theory to business, is far from new. 

Airlines have been using games for years games called "frequent flyer miles".  When I was growing up moms collected books and books of S&H Greenstamps. The lotto is a game, so examples of successful game theory used by business abound. 

The idea we can create something called "enterprise gamification" for Fortune 1000 companies is somewhat new and it can be full of "hype". The web is the source of that hype. 

Any gamification system needs agreed upon rules; a "game ground" and clear stimulus matched to ever increasingly motivated response. The web makes creation of a game ground easy, players abound and so creation of games and the use of game theory are easier to apply. 

I call BS on the famous 80% will fail Gartner projection too. Or, more accurately, call "so what". I was an Internet marketer and when we started doing anything new at least 80% failed miserably. The web is a self-healing system, so today's failure is tomorrow's winner. 

Great examples in this post after you read down past the confusing intro. Worth a scan for those examples.  

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Gamify with Gamification by Design

Gamify with Gamification by Design | Contests and Games Revolution | Scoop.it
Gamification is the use of game thinking and mechanics to solve problems and engage audiences. While it can be applied to anything, I’m interested in gamifying non-game web applications, in order t...
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Enterprise Gamification Best Practices

Enterprise gamification best practices, presented at HCII (Human-Computer Interactions International) 2013.
Martin (Marty) Smith's insight:

Great Slide share on enterprise gamification from @martarauch.

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Pilar del Pozo's comment, September 17, 2013 3:54 AM
I agree with Martin: Great Slide!
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Facebook Contests Tips So You Don't End Up In Jail

Facebook Contests Tips So You Don't End Up In Jail | Contests and Games Revolution | Scoop.it
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads.

Via Mike Gingerich
Martin (Marty) Smith's insight:

Facebook contests are trickier than you think. Facebook's Terms & Conditions are easy to break. Solid tips here for how to run a successful contests while staying out of Facebook jail (i.e. get your page taken down).   

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Mike Gingerich's curator insight, August 19, 2013 8:05 AM

8 tips that can help you succeed with your Facebook contest!

Michael Pingree's curator insight, September 12, 2013 5:39 PM

Jail is a very bad thing...

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Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news

Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news | Contests and Games Revolution | Scoop.it
Gamification startups are still finding innovative methods to stake their places in new niches while producing large profits (GB: Gamification Startups Are Finding New Niches and Greater Profits http://t.co/M2eaUXnzqY...
Martin (Marty) Smith's insight:

Great short post about the many new "gamification" startups being created to feed one of the hottest trends in Internet marketing. A "gamification startup" can be many things including:

* A Company That Sells Gamificaiton To Others.
* A Software As A Service product to help gamify.

* A highly gamified approach to standard business models (B2C or B2B).
* A white label platform capable of gamifying the content or commerce of others.

Gamification is hot because it works. Yes there is a, "When everyone gamifies badly gamification doesn't work," snobbery going on from some companies. I was treated poorly by a gamificaiton company that had the audacity to charge more than $100K for their gamificaiton platform.

$100K is absurd since how YOUR website should be gamified is a unique journey it needs to take. Paying someone $100K to help you modify an off-the-shelf SaaS seems goofystupid. Put that money into creating great games and rewarding your gamers and most Internet marketers would be better off.

The HEAT that is on in the #gamification space is both good and bad news. Good news because new players will come in and those new players may help lower costs. Bad news because inflated prices for something most can do by reading a book (or two) are the result of so much HEAT.

You can read the Atlantic BT Gamification: Winning Hearts, Minds and Loyalty Online white paper I wrote for FREE :).



http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Is Measuring Gamification ROI Mission Impossible? A: No

Is Measuring Gamification ROI  Mission Impossible? A: No | Contests and Games Revolution | Scoop.it
Measuring ROI is an elusive task: you have external factors that affect the results; measuring the baseline is a subjective process; forecasting future impact is hard and even calculating the actual investment is a project by itself.
Martin (Marty) Smith's insight:

This is an excellent post and the graphics are worth the price of admission.

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5 Ways Instagram Helps Market Your Business

5 Ways Instagram Helps Market Your Business | Contests and Games Revolution | Scoop.it
There several ways that you can use Instagram help market your business grow loyalty fans gain more exposure your brand: Photo Contests. If you want see quick spike followers Instagram, holding contest way do it.
Martin (Marty) Smith's insight:

Instagram and other social nets are the ultimate game - one that doesn't feel like a game. Great post here about Intagram for business. 

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Five Fitness Pune's comment, July 2, 2013 5:03 AM
Valuable information.
Martin (Marty) Smith's comment, July 2, 2013 3:46 PM
I like Tyler's tip too. We live in a a "Behind The Curtain" time. Everyone wants to peek into how things are done. In fact sometimes I think we need to be more careful about timing. Cinemax puts a "behind the scenes" look at one of my favorite action series (StrikeBack) and it ruins the illusion of the episode I'm about to watch. So LOVE this tip, but don't share too much at the wrong time.
Tyler Negus Snidow's comment, July 3, 2013 9:16 AM
Thanks Martin. And yes - reveal info. with respect spoiler alert mentality!
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Blowing It: Furious Scrabble Fans Boycott After Upgrade Wipes Contacts & Scores

Blowing It: Furious Scrabble Fans Boycott After Upgrade Wipes Contacts & Scores | Contests and Games Revolution | Scoop.it
Furious Scrabble fans boycott Facebook's version of board game after hard ...
Daily Mail
Thousands of silver surfers have joined a boycott of Scrabble after the popular online version of the board game was replaced.
Martin (Marty) Smith's insight:

Community Means THEY Control YOU

Scrabble/s Facebook game upgraded last week. Upgrades are normally a good thing not this time. 

This time Scrabble wiped scores and contacts from players. Player who built up online relationships by playing the game DAILY are furious and now boycotting the game.

Yet another lesson in online community. Once a community is formed, what every Internet marketer wants, it must be treated with kid gloves and great care.

Community means YOU (the creator of the community) aren't in control anymore. Best to do ANYTHING with consultation and testing since to do otherwise risks the wrath of power members and bad press. 

And WHY would you ever do otherwise? The value of community is its ability to provide feedback, sale and reach. Having worked hard to gain so many brand advocates it is important to understand they don't come FREE. 

Community requires CARE and FEEDING and Scrabble forgot that lesson here and is now paying the price.  

 

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