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Scooped by Martin (Marty) Smith!

Blowing It: Furious Scrabble Fans Boycott After Upgrade Wipes Contacts & Scores

Blowing It: Furious Scrabble Fans Boycott After Upgrade Wipes Contacts & Scores | Contests and Games Revolution |
Furious Scrabble fans boycott Facebook's version of board game after hard ...
Daily Mail
Thousands of silver surfers have joined a boycott of Scrabble after the popular online version of the board game was replaced.
Martin (Marty) Smith's insight:

Community Means THEY Control YOU

Scrabble/s Facebook game upgraded last week. Upgrades are normally a good thing not this time. 

This time Scrabble wiped scores and contacts from players. Player who built up online relationships by playing the game DAILY are furious and now boycotting the game.

Yet another lesson in online community. Once a community is formed, what every Internet marketer wants, it must be treated with kid gloves and great care.

Community means YOU (the creator of the community) aren't in control anymore. Best to do ANYTHING with consultation and testing since to do otherwise risks the wrath of power members and bad press. 

And WHY would you ever do otherwise? The value of community is its ability to provide feedback, sale and reach. Having worked hard to gain so many brand advocates it is important to understand they don't come FREE. 

Community requires CARE and FEEDING and Scrabble forgot that lesson here and is now paying the price.  


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Rescooped by Martin (Marty) Smith from Technoculture!

SimCity On FIRE After Failed Launch

SimCity On FIRE After Failed Launch | Contests and Games Revolution |

Danger still looms over SimCity as Electronic Arts and Maxis try to right the massive wrong caused by its botched launch earlier this week. Plus, refund drama!

Via Luca Baptista
Martin (Marty) Smith's insight:

Wow, botched launch leaves even hard cord SimCity fans wondering WTF. 

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