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A Concept Called Play, Learning & Internet Marketing

A Concept Called Play, Learning & Internet Marketing | Contests and Games Revolution |

Stay with this post as it definition of "play" as "containing something novel" will broaden your thinking about Internet marketing.

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Video Games May improve Dyslexia & Your Internet Marketing [study]

Video Games May improve Dyslexia & Your Internet Marketing  [study] | Contests and Games Revolution |
For people with dyslexia, playing action video games may help them better manage shifting attention between audio and visual cues, new research reveals.
Martin (Marty) Smith's insight:

There are several things I like about this study including how it shifts thinking about games as superfluous and moves them to important and educational - a point Steven Johnson makes in Everything Bad Is Good For You.

As a dyslexic who spent many hours with his hand under his chin spelling words phonetically. The learning about sound was fascinating. Researchers think if they can control sound and visual stimulation, like in a video game, dyslexics may learn better (faster).

This is what I remember about dyslexia - learning was so HARD, so inefficient. The other kids could write and spell. I struggled with those outward manifestations of "learning", yet my mind was capable of grasping complex concepts (for a ten year old).

I could DISCUSS those concepts too, but I couldn't WRITE IT DOWN at least not in a way anyone but me could understand it. There is another lesson in this post - don't limit your thinking about how to solve a problem to a narrow band.

How can you add some "video game dyslexia study" into your marketing. Can you make your marketing a game? If you think about it getting people to know and love you online is a bit like teaching a dyslexic, a dyslexic in a hurry.

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How Games Help Us Learn -

How Games Help Us Learn - | Contests and Games Revolution |

How Gamification Uncovers Nuance In The Learning Process by Terry Heick Gamification is simply the application of “game” mechanics to non-game entities.

Marty Note
Love this:

The current issue around the idea is less about definition, and more about tone. Reducing the process of “gamification” to something whimsical, silly, or juvenile represents a fundamental misunderstanding of gamification as a process.

For years, classrooms have been gamified. Letter grades are indeed first subjective evaluations of knowledge proficiency, but once they are passed to the hands of the students, they become game components, passed around as proof of the completion of some task, or the achievement of some desired goal (mastering a standard, fulfilling the requirements of an assignment, etc. Here, rubrics become instructions to task completion.

Once game dynamics are in place the tribe is changed. Adoption of game mechanics to explain social interaction is a clear signal of a successful application of game theory to students or customers.

Does anyone DOUBT the impact of a well tuned game? "Well tuned" in this context means easy to play and understand, sufficiently motivating and fun to obscure or marginalize a "rebel" minority.

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4 Reasons Adults Should Play Video Games

4 Reasons Adults Should Play Video Games | Contests and Games Revolution |

"Playing video games is not just for fun, according to a number of studies of the impact of gaming on adults. In fact, pushing those buttons may be a pathway to physical and emotional health. Here’s what the research shows."

Via Josué Cardona
Martin (Marty) Smith's insight:

Everything Bad Is Good For You
Steven Johnson's book Everything Bad Is Good For You supplements this post nicely. Our contemporary world is complex and crowded. Video games teach an essential set of skills via play and fun. 

Adults Learn Best When Engaged
I can't sit in class anymore. Its too passive. My consumption is active, I want to take when I read, watch or find and share it across my nets. I learn best the way medical students are taught:

* Watch One.
* Do One.

* Teach one.

Video games create the watch, do, teach dynamic AND the combine it with our most open and creative "brain", the "play brain". I write this and admit I am NOT a video gamer, something I hope to fix soon (at 55). Why? Because its fun. 

* Steven discusses Everything Bad on BootTV: 

cellulari-dual-sim's comment, March 12, 2013 10:24 PM
lovin play Nintendo 3DS games, Playstation Break 3 and Xbox 360 video games
cellulari-dual-sim's curator insight, March 12, 2013 10:26 PM

fond of play Nintendo 3DS, Xbox 360, Playstation Break 3 Video Games

Yann Leroux's comment, March 31, 2013 1:52 PM
Steven Johnson's book is just awesome!