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GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail

GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail | Contests and Games Revolution | Scoop.it

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.


How can you Gamify YOUR Content Marketing?
* Ask questions.
* Curate response.
*  Create "winnable" competitions.
* Feature, Feature, Feature.

* Curator & Creator = YOUR ROLES.

Learn to think like a video game creator. Content marketing too is a collaborative world WE (you + customers) create.

Martin (Marty) Smith's insight:

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Gamification 101: 'Level Up' Your Engagement - Business2Community

Gamification 101: 'Level Up' Your Engagement - Business2Community | Contests and Games Revolution | Scoop.it
Gamification 101: What You Need to Take Engagement to the Next Level
Business 2 Community
Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it?
Martin (Marty) Smith's insight:

Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.

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Ravi Bhatia's curator insight, March 3, 10:41 PM

Gamification 101: 'Level Up' Your Engagement

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Gamification Finds Retail Fans - EYVoice

Gamification Finds Retail Fans - EYVoice | Contests and Games Revolution | Scoop.it
source: iStock Guest Contributor: Daniel Valerio, EY Americas Director, Retail & Wholesale Sector The concept of gaming has certainly evolved. Just a decade ago, this word may have conjured up images of a game of solitaire against the computer.
Martin (Marty) Smith's insight:

As well it should since there are few tactics retailer create that offer as much engagement and conversion benefits. Here is my favorite quote from the piece:

And that reach is profound. In the past decade, gaming has become increasingly social, with users bringing families, friends and even strangers into their online experiences (Words With Friends, anyone?). This speaks volumes to retailers seeking to create a connection between consumer engagement and sales. Add social networking sites like Facebook and Twitter and the door to retailers’ broader community engagement is blown wide open.

When I was a director of ecommere we knew that a tiny fraction of an improvement, say half a point, in our conversion rate was worth a million dollars toplne and several hundred bottom line. Gamify your ecom website to achieve a full point or better (is my bet though we never got to test that theory).

Shopping is a game. The more we treat it that way, reward our "players" and make online shopping FUN the more money we make.



Shopping is a game. The more we treat it that way, reward our "players" and make online shopping FUN the more money we make.

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5 Common Contest & Games SEO Mistakes

5 Common Contest & Games SEO Mistakes | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Contests and Games & SEO
You might think it would be hard to mess up SEO when creating a contest or a game. Contests and games create so much engagement it’s all good right? Not so much as it turns out. Here are some mistakes to avoid when creating your contests and games.

5 Common Contest and Games SEO Mistakes
1. Not embedding Poll and Survey Widgets.

2. Poor Keyword Density on Key Pages.

3. Lack of Easy Social Shares.

4. Confusing Rewards or Play Instructions.

5. Mutual Exclusive and Restrictive Game Play.

The payoff for your online properties is the VOTING that most contest and games include (voting or active play are roughly the same highly engaged concept). If you use an external vendor to handle your poll or survey like Survey Monkey you give THEM the juice. Be sure to embed the poll inside your web stack.

Contests and games take off FAST so make sure you have your title and keywords aligned with what you want to rank for AND make sure what you want to rank for matters the most.

Here again we often see great content but difficult to share. Don't do that since we play for the legitimacy created by the share these days. Make sure it is EASY to share your contest or game and that you are sharing the RIGHT thing (the contest not the page). Be sure to get your via YOU credit in there too.

Confusing reward systems or play is EASY to do. Use Occam’s razor and knock your game and reward systems down to 3 easy steps or 3 levels of reward. More than 3 and you are kidding yourself. Eventually, once you have scale, you can friction back in to weed out pain the backside players that just want the fast buck. At first and all the way until you have scale make it falling off a log easy to join, play and get rewarded.

Game play and reward systems can "EAT" themselves. If your left hand is smacking your players right hand as they attempt to do what you ask them to do play will grind to a halt and viral shares will dry up. If you see a burst of players STARTING a game but not finishing find where the drop-off is and make it easier.

 

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The Science of Motivation

The Science of Motivation: Gamification Summit 2013 (“@antonejohnson: Good quick read re: #gamification + more: The Science of Motivation by @AndreaKuszewski - http://t.co/pr26PoOXVl”;)...
Martin (Marty) Smith's insight:

Great deck on gamification basics.

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5 Ways Facebook Contests Boost Your Company's Fan Page

5 Ways Facebook Contests Boost Your Company's Fan Page | Contests and Games Revolution | Scoop.it
Marketers are always looking at finding new and effective ways to reach their target audience.
Martin (Marty) Smith's insight:

Wow, great Facebook gamify tips here.

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Ruth Bass's curator insight, April 13, 2013 5:08 PM

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ItHappensinAlabama's comment, April 15, 2013 10:01 AM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.
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COOL Zynga Raises $13M From "Gaming For Social Good"

COOL Zynga Raises $13M From "Gaming For Social Good" | Contests and Games Revolution | Scoop.it
Games for Good: http://t.co/4paDfZugKV, Giving and #SocialGood Through Gaming http://t.co/ysBAZzt5MO via @HuffPostImpact #gaming
Martin (Marty) Smith's insight:

Gaming For Social Good & Cure Cancer Starter

If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). . 


It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP. 

Over the weekend I scooped a piece from Dan Pallotta about how we think about charity ALL WRONG. One way that is wrong is charity is often seen as boring requirement instead of exciting FUN. As an Internet marketer I would rather sell "exciting fun" any day since that SCALES. Boring requirement doesn't scale. 
 

Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet. 

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All the World’s a Game, and Business Is a Player

All the World’s a Game, and Business Is a Player | Contests and Games Revolution | Scoop.it
Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:

Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time. 

What about you? Are you pro or con gamification? Does gamification just confuse you?

I've written one white paper on the subject:

Gamification: Winning Hearts, Minds and Loyalty Online
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ 

More thoughts soon.  

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How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch

How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch | Contests and Games Revolution | Scoop.it
Our unique and powerful CrowdFunding preview platform helps, acquires,incubates, and accelerates CrowdFunding at its early stage.
Martin (Marty) Smith's insight:

Gamification, contests and games go hand in hand with the "new marketing". Contests and games makes content FUN and MOBILE> Gamification helps keep customers engaged. Crowdfunding is like what email used to be - content so interesting we WANT to share and support it. Willing to check out any platform that might help with all of these key "new marketing" dimensions and ideas.

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23 "No-Fail" Social Media Engagement Tips [infographic + post]

23 "No-Fail" Social Media Engagement Tips [infographic + post] | Contests and Games Revolution | Scoop.it

Marty Note
Great post along with a hard to decipher infographic. Great tips such as make your first sentence Hook-y.

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Luigina Sgarro's curator insight, February 22, 8:01 AM

Tips for building self-made marketing tools.

Rescooped by Martin (Marty) Smith from Aprendizaje basado en juegos (game-based learning)
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I + IM = SE: Interactivity (I) + Immersion (IM) = Sustained Engagement (SE)

Games, gamification, and game-based learning have entered into the vocabulary of trainers, e-learning developers, and instructional designers in the past few ye

Via Ana Cristina Pratas, eunico, Francisco Revuelta
Martin (Marty) Smith's insight:

Love this, "Interactivity (I) + Immersion (IM) = Sustained Engagement (E) resulting in meaningful learning". Agree. The more social, mobile and connect our world becomes the less appealing doing anything passive becomes.

We humans want to achieve and our digital world isn't as clear in our past ditch digging days. Digital ditches need digging too, but feedback loops are more strained and less clear.


I LOVE to gamify because to do so brings rewards systems to the front. We are all Pavlov's dogs. We salivate when the bell is rung. Our jobs as Internet marketers is to RING THE BELL. This slideshare has some useful tips for bell ringing.

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Martin (Marty) Smith's comment, July 10, 2013 7:51 AM
Thanks for the Rescoop Juan. Marty
Patricia Daniels's curator insight, July 18, 2013 11:32 PM

A few keywords from the slides: interactive, immersive learning, sustained engagement, problem solving, challenging, feedback, active engagement. Used effectively, gaming and immersive learning in virtual worlds can be a real aid in the classroom. 

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Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail

Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail | Contests and Games Revolution | Scoop.it
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:

Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. 


Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything. 

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Contests & Giveaways Quick Tips via The Book Designer

Contests & Giveaways Quick Tips via The Book Designer | Contests and Games Revolution | Scoop.it

Like that this article is speaking to a crowd, book authors, unused to thinkig in terms of engagement, contests and giveaways. Since the article is speaking to an audience new to this level of Internet marketing it takes a quiet, patient tone that is helpful if you are new to contests and giveaways. 

Martin (Marty) Smith's insight:

Great tips here for authors and applicable to anyone interested in creating contests and games (as we all should be since the engagement is hard to beat). 

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Gamification Increases Engagement 29%

Gamification Increases Engagement 29% | Contests and Games Revolution | Scoop.it
In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.

Via Stan Smith
Martin (Marty) Smith's insight:

Post Panda & Penguin Engagement Is Queen
If CONTENT is truly and finally KING post Google's Panda and Penguin updates then engagement, those things that visitors coming back to your website and viewing it for longer periods of time are queen.

In the land of engagement GAMIFICATION is a prince because here are just a few things gamification does:

* Increase time on site.
* Increase social shares.
* Increase commenting and User Generated Content (UGC).

I could go on but why. If those three don't convince you nothing will. The stat that I love from this post is the almost 30% engagement lift. Don't think of this magic as "engagement" think of it as MONEY. 30% engagement lift could translate into MILLIONS for many websites as great customers come back more often, share move often and BUY MORE OFTEN.

Couple of interesting support posts include

Gamification Backlash (on Scoopit)

http://sco.lt/7rqCIr

Storytelling is the New SEO (on Slideshare)
http://www.slideshare.net/martinmartysmith/storytelling-new-seo


Winning Hearts Minds and Loyalty Online (white paper)

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Martin (Marty) Smith's comment, March 28, 2013 4:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment, March 28, 2013 9:01 AM
Cool digital art and media Scoop.it Fausto. Marty
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4 Reasons Adults Should Play Video Games

4 Reasons Adults Should Play Video Games | Contests and Games Revolution | Scoop.it

"Playing video games is not just for fun, according to a number of studies of the impact of gaming on adults. In fact, pushing those buttons may be a pathway to physical and emotional health. Here’s what the research shows."


Via Josué Cardona
Martin (Marty) Smith's insight:

Everything Bad Is Good For You
Steven Johnson's book Everything Bad Is Good For You supplements this post nicely. Our contemporary world is complex and crowded. Video games teach an essential set of skills via play and fun. 

Adults Learn Best When Engaged
I can't sit in class anymore. Its too passive. My consumption is active, I want to take when I read, watch or find and share it across my nets. I learn best the way medical students are taught:

* Watch One.
* Do One.

* Teach one.


Video games create the watch, do, teach dynamic AND the combine it with our most open and creative "brain", the "play brain". I write this and admit I am NOT a video gamer, something I hope to fix soon (at 55). Why? Because its fun. 


* Steven discusses Everything Bad on BootTV: http://www.booktv.org/Program/5731/quotEverything+Bad+is+Good+for+You+How+Todays+Popular+Culture+is+Making+Us+Smarterquot.aspx 

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cellulari-dual-sim's comment, March 12, 2013 7:24 PM
lovin play Nintendo 3DS games, Playstation Break 3 and Xbox 360 video games
cellulari-dual-sim's curator insight, March 12, 2013 7:26 PM

fond of play Nintendo 3DS, Xbox 360, Playstation Break 3 Video Games

Yann Leroux's comment, March 31, 2013 10:52 AM
Steven Johnson's book is just awesome!