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Contests and Games Revolution
Contests and Games Online and Mobile Revolution.
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Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit

Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit | Contests and Games Revolution | Scoop.it

McDonalds, Red Bull & Like Me Scores
McDonalds is pushing their Monopoly Game with big brands like Lebron, Patrick Murphy (hockey star) and others. This got me thinking about Red Bull and "like me" scores.

Advertisers evaluate ads on awareness. In a time where everyone is connected to everyone else Red Bull shows the power of "like me" brands. Red Bull brands cultural icons and athletes across a broad spectrum.

Red Bull favors the slightly known star. The missing dimension in ad evaluation is a "Like Me" score. If we ask viewers and consumers of McDonalds vs. Red Bull content is "Like Me" with a 10 point scale (10 = just like me, 1 = not like me at all) I would bet on lower "like me" scores as we move up the brand ladder. More powerful the brand the lower the "like me" scores with many personas (like our Internet marketing tribe).

Lebron occupies rare air, so his "like me" score is likely to be lower than a relevant but only slightly known stars favored by Red Bull. Red Bull gets another benefit by featuring slightly known stars - they get to help shape and amplify the story. They get to play a major role in how the "slightly known" brand becomes known.

My prediction would be the lower the "like me" scores the less likely a consuming audience, especially an online audience, would be to take an action. Higher the "like me" scores the more likely an action. SO...

McDonalds = my tribe = marginal awareness & lower Like Me scores
McDonalds + Monopoly + LeBron = my tribe = much lower scores (thus hurting the tiny margin that may have been interested).

Mcdonalds + Monopoly + Mark Traphagen (or Phil Buckley) = my tribe = VERY interested due to high Like Me scores and support and play is 100x more likley.

Smart move, in a digital age, is to align your brand with an army of "like me" brands.

By shaping the stories of "slightly known" stars, and McDonalds includes a few of these with Lebron, Red Bull's TELLING also shortens distance to "like me" identification" (is my theory). By telling s story Red Bull becomes the prophet / storyteller.

Red Bull's focus is outward (seemingly), but they are painting with the collaboration brush AND they are sharing their valuable amplification power to help lesser known brands. This creates a sense of Red Bull's altruism thus increasing "like me" identification chances (again my theory).

Red Bull creates a strong 3 Legged Stool:

* Brand benevolence helps "slightly famous".
* Distance between Red Bull and content consumers SHORTENED by branding within the tribe (albeit the top % of the tribe in a particular skill) so LIKE ME identification more likely.
* Collaboration feeds aspiration and positions brand as helper / filter / guide / prophet shortening distance and making LIKE ME identification more likely.

More on Red Bull's branding lessons on @ janlgordon's Curatti: http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Contests and Games Revolution | Scoop.it
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung

Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung | Contests and Games Revolution | Scoop.it

New Samsung Music, Sports & Mobile Phone Campaign


The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.

Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.

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4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner

4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner | Contests and Games Revolution | Scoop.it
Use these tips to crowdsource your product ideas through social media contests. Let your customers give input that lets you deliver products they love.
Martin (Marty) Smith's insight:

Great suggestions and close to what we are creating with http://www.crowdfunde.com

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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Contests and Games Revolution | Scoop.it

Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?


Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.


Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.

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Ireland Travel Stories Competition Seeks Next James Joyce

Ireland Travel Stories Competition Seeks Next James Joyce | Contests and Games Revolution | Scoop.it
Your Chance To Turn Your Ireland Travel Story Into A 'Pot of Gold'. Read travel stories by others.
Martin (Marty) Smith's insight:

Turn your Jame Joyce tendencies into money :).

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Contests – Why Contests ROCK Social Media and SEO

Contests – Why Contests ROCK Social Media and SEO | Contests and Games Revolution | Scoop.it
Panda and Customer Friendly Google's ongoing campaign to improve the web's content quality called Panda loves customer engagement. When more people visit you
Martin (Marty) Smith's insight:

Wrote this piece by request and after writing these steps to create successful contests in emails to several friends. Hope they help you create a cool contest that helps blow up your social media and makes Google's Panda happy. 

This is on my MartinMartySmith.com Blog.
http://martinmartysmith.com/contests-why-contests-rock-social-media-and-seo/ 

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Contests & Giveaways Quick Tips via The Book Designer

Contests & Giveaways Quick Tips via The Book Designer | Contests and Games Revolution | Scoop.it

Like that this article is speaking to a crowd, book authors, unused to thinkig in terms of engagement, contests and giveaways. Since the article is speaking to an audience new to this level of Internet marketing it takes a quiet, patient tone that is helpful if you are new to contests and giveaways. 

Martin (Marty) Smith's insight:

Great tips here for authors and applicable to anyone interested in creating contests and games (as we all should be since the engagement is hard to beat). 

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Rescooped by Martin (Marty) Smith from Fast and Effective
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Key To Successful Startup? Contests, Games, Gamification

Key To Successful Startup? Contests, Games, Gamification | Contests and Games Revolution | Scoop.it
When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost.

Via Sergey Ruseev
Martin (Marty) Smith's insight:

Startups Use Contests & Games To Create PR
Great post about how startup app creators are using cool tools to set up games and contests to create cheap PR for their new products and services. 

Are games and gamification the new PR? Maybe.  

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Contest and Games Manifesto

Contest and Games Manifesto | Contests and Games Revolution | Scoop.it

Gamer's fist design by Sean Mort http://www.seanmort.co.uk/

Martin (Marty) Smith's insight:

Contests and Games Revolution
If the first web revolution was publishing, the second ecommerce, the third social connection then the fourth may be dedicated to contests and games. Powered by the ubiquitous mobile web, contests and games may be the stickiest content.

 

Look around. Does anyone just stare out into space anymore? Doubt it since most are staring down at their phone or pad. The death of free time and our ADD need to be stimulated at all times is powering the Contests and Games Revolution. 

Once our smart phones are never more than a few feet away 24/7/365 life changes. Once Google demands that relevant content should truly and finally be KING and Internet marketing changes as profoundly as it is right now we lucky few Internet marketers must change too.

Content may be KING, but not all content is equal. We need content that springs legs and walks around the world. Internet marketers need content that brings our hard won visitors back, keeps their engagement high and word-of-mouth flowing.

The Contests and Games revolution is about how to change your Internet marketing, how to be a part of this new mobile inspired, phone as game console, marketing revolution. In addition to discussing gamification the Contests and Games Revolution will share examples of cool contests and games. 

Become a guest Scooper
If you would like to provide input to any of the now 15 Scoop.it Revolutions send a Tweet to @ScentTrail.  

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Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company

Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company | Contests and Games Revolution | Scoop.it
Fast Company
Coming Soon To Snapchat: Commercials
Fast Company
Social media-savvy brands like Taco Bell, McDonald's, and Heineken are already experimenting with Snapchat to hold contests and offer promotions.

Martin (Marty) Smith's insight:

MUST get on the SnapChat wagon here soon. M

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Why CONTESTS Are KING: Crowdsource Content & Build Community & Work Great on Social via @HomesDotCom

Erica Campbell Byrum - Homes.com, Social Fresh EAST 2014
Erica Byrum takes a bit to get rolling, you can begin watching at 1:41, but what she is saying about crowdsourcing content via contests is valuable so hang with it.

The real diamond is how contests unearth your 1% Contributors and 9% supporters. Homes.com was smart enough to immediately give thier 1% a mission and I love and plan to steal the "Blogger Ambassador Program" great name add a Social Media Ambassador and you have two sticks you can rub together to create fire.

Stay with this video to hear about the power of serendipitous content their content unearthed, content Homes.com was smart enough to double down on. The Contest was a flop, they thought until they stumbled over the single piece of content that "continues to give back to us this day fast forwarding 3 years later".

Homes.com doesn't do what I would suggest - create a page with a clear Call To Action (an ask) to join the Blogger Ambassador program. Instead they surface their 1% Contributors via contests:  http://blog.homes.com/category/contests/

I like the dedicated page that explains benefits, shares why you created the program and how your Blogger Ambassadors program. Inside of some things I don't agree with (cash is always a powerful incentive) are great tips I do agree with (surprise works, double down on what works, give 1% Contributors a job, use no more than 2 social nets at once). So more GOOD advice than BAD here.

"Contests create gifts that keep on giving" says Eric Campbell Byrum from Homes.com.

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How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch

How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch | Contests and Games Revolution | Scoop.it
Our unique and powerful CrowdFunding preview platform helps, acquires,incubates, and accelerates CrowdFunding at its early stage.
Martin (Marty) Smith's insight:

Gamification, contests and games go hand in hand with the "new marketing". Contests and games makes content FUN and MOBILE> Gamification helps keep customers engaged. Crowdfunding is like what email used to be - content so interesting we WANT to share and support it. Willing to check out any platform that might help with all of these key "new marketing" dimensions and ideas.

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Teens Create Video Trailers for Books - Modesto Bee

Teens Create Video Trailers for Books - Modesto Bee | Contests and Games Revolution | Scoop.it

Library contest has teens create video trailers for books.
Spring is a great time for creativity and imagination. The Stanislaus County Library is holding a video contest for all teens, ages 13 to 18.

Marty Note
STEALTHIS idea from the librarians! If you are a brand marketer ask customers to create trailers for your brand. Trailers are so ubiquitous and such a defined paradigm sparking customers imagination wouldn't be hard. The creative content and social shares such a contest would generate would bring real benefit to any website / brand.

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Rescooped by Martin (Marty) Smith from Facebook Marketing Resources from Mike Gingerich
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Facebook Contests Tips So You Don't End Up In Jail

Facebook Contests Tips So You Don't End Up In Jail | Contests and Games Revolution | Scoop.it
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads.

Via Mike Gingerich
Martin (Marty) Smith's insight:

Facebook contests are trickier than you think. Facebook's Terms & Conditions are easy to break. Solid tips here for how to run a successful contests while staying out of Facebook jail (i.e. get your page taken down).   

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Mike Gingerich's curator insight, August 19, 2013 8:05 AM

8 tips that can help you succeed with your Facebook contest!

Michael Pingree's curator insight, September 12, 2013 5:39 PM

Jail is a very bad thing...

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5 Common Contest & Games SEO Mistakes

5 Common Contest & Games SEO Mistakes | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Contests and Games & SEO
You might think it would be hard to mess up SEO when creating a contest or a game. Contests and games create so much engagement it’s all good right? Not so much as it turns out. Here are some mistakes to avoid when creating your contests and games.

5 Common Contest and Games SEO Mistakes
1. Not embedding Poll and Survey Widgets.

2. Poor Keyword Density on Key Pages.

3. Lack of Easy Social Shares.

4. Confusing Rewards or Play Instructions.

5. Mutual Exclusive and Restrictive Game Play.

The payoff for your online properties is the VOTING that most contest and games include (voting or active play are roughly the same highly engaged concept). If you use an external vendor to handle your poll or survey like Survey Monkey you give THEM the juice. Be sure to embed the poll inside your web stack.

Contests and games take off FAST so make sure you have your title and keywords aligned with what you want to rank for AND make sure what you want to rank for matters the most.

Here again we often see great content but difficult to share. Don't do that since we play for the legitimacy created by the share these days. Make sure it is EASY to share your contest or game and that you are sharing the RIGHT thing (the contest not the page). Be sure to get your via YOU credit in there too.

Confusing reward systems or play is EASY to do. Use Occam’s razor and knock your game and reward systems down to 3 easy steps or 3 levels of reward. More than 3 and you are kidding yourself. Eventually, once you have scale, you can friction back in to weed out pain the backside players that just want the fast buck. At first and all the way until you have scale make it falling off a log easy to join, play and get rewarded.

Game play and reward systems can "EAT" themselves. If your left hand is smacking your players right hand as they attempt to do what you ask them to do play will grind to a halt and viral shares will dry up. If you see a burst of players STARTING a game but not finishing find where the drop-off is and make it easier.

 

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The Perfect Facebook Contest [Infographic]

The Perfect Facebook Contest [Infographic] | Contests and Games Revolution | Scoop.it
A simple guide that outlines all the elements you need to plan, design and promote your next Facebook Contest app
Martin (Marty) Smith's insight:

Facebook Contests ROCK IM
Facebook contests can be POWERFUL traffic and awareness generators, but be careful to not get on the wrong side of Facebook's Terms and Conditions. This Infographic will help keep you on the right side of the law. 

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5 Ways Facebook Contests Boost Your Company's Fan Page

5 Ways Facebook Contests Boost Your Company's Fan Page | Contests and Games Revolution | Scoop.it
Marketers are always looking at finding new and effective ways to reach their target audience.
Martin (Marty) Smith's insight:

Wow, great Facebook gamify tips here.

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Ruth Bass's curator insight, April 13, 2013 8:08 PM

add your insight...

ItHappensinAlabama's comment, April 15, 2013 1:01 PM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.
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Proof Content Is Traffic Is Money Atlantic BT

Proof Content Is Traffic Is Money Atlantic BT | Contests and Games Revolution | Scoop.it

Wonder if highly engaging content such as contests and games pay off? Yes is the undeniable answer to that question as this study from Atlantic BT shows. 

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