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Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company

Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company | Contests and Games Revolution | Scoop.it
Fast Company
Coming Soon To Snapchat: Commercials
Fast Company
Social media-savvy brands like Taco Bell, McDonald's, and Heineken are already experimenting with Snapchat to hold contests and offer promotions.

Martin (Marty) Smith's insight:

MUST get on the SnapChat wagon here soon. M

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Have You Won Prizes from Twitter Parties? - About - News & Issues

Have You Won Prizes from Twitter Parties? - About - News & Issues | Contests and Games Revolution | Scoop.it
Have You Won Prizes from Twitter Parties?
About - News & Issues
I've heard a lot of buzz about Twitter parties, so I decided it was time to look into them. I tried one hosted by Hotels.com yesterday, and it was actually a lot of fun.
Martin (Marty) Smith's insight:

Interesting new trend.

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Is it Possible to Gamify a Boring Task? A: Yes, but... Gamification Co

Is it Possible to Gamify a Boring Task? A: Yes, but... Gamification Co | Contests and Games Revolution | Scoop.it
The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.

Games drive emotions, build loyalty, and create character.
Martin (Marty) Smith's insight:

I agree gamification of a boring task is possible, but doesn't scale well. My thought would be to redesign the task so it is less boring. One way to do that is reduce the task down and inject more game elements. 

Another way to remake a boring task is to find out why its BORING. Everything is better WITH other people. I'm Riffing Andre W Chen's excellent How To Create A Social Product on Scenttrail Marketing right now: http://www.scenttrail.com/riffing-andre-w-chen-how-to-design-successful-social-products/

Relevant because Andre discusses the feedback loops needed to keep engagement across different segments and personas. Same applies to gamifying a boring task.  

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Gamification 101: 'Level Up' Your Engagement - Business2Community

Gamification 101: 'Level Up' Your Engagement - Business2Community | Contests and Games Revolution | Scoop.it
Gamification 101: What You Need to Take Engagement to the Next Level
Business 2 Community
Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it?
Martin (Marty) Smith's insight:

Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.

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Ravi Bhatia's curator insight, March 4, 1:41 AM

Gamification 101: 'Level Up' Your Engagement

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Open Source Rules: Gaijin Games Allows Customers To Riff Videos For Money

Open Source Rules: Gaijin Games Allows Customers To Riff Videos For Money | Contests and Games Revolution | Scoop.it

ATTENTION YOUTUBERS: We grant you full permission to post videos of our games, and to monetize said ...

Marty Note
Loved this note from Gijin Games granting permission to its users to riff videos on YouTube and make money from them. The world is moving open source and every product is a series of services waiting to happen.

By granting users the right to do what they were doing anyway Gaijin looks like a hero and they can mine the videos created by their users to learn how to tune their game. Brilliant example of being open to the new age instead of clinging to old memes like copyright and intellectual property.

More on GPlus
https://plus.google.com/102639884404823294558/posts/Fk3HNP68oG8

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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | Contests and Games Revolution | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...
Martin (Marty) Smith's insight:

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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Social Media and Video Games Are Merging Insiders Explain | Business 2 Community

Social Media and Video Games Are Merging Insiders Explain | Business 2 Community | Contests and Games Revolution | Scoop.it
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -
Martin (Marty) Smith's insight:

Curation Find of the Day
Wednesday is only moments old. But I've paid for lunch already. This excellent Business 2 Community post discusses how social and video games are sliding toward one another. 

I don't think they are the only things on the slide. I think Social, Mobile, Local, marketing gamification and video games are all become one and the same idea controlled by the game consoles we carry in our pockets (Smart Phones).  

 

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COOL Zynga Raises $13M From "Gaming For Social Good"

COOL Zynga Raises $13M From "Gaming For Social Good" | Contests and Games Revolution | Scoop.it
Games for Good: http://t.co/4paDfZugKV, Giving and #SocialGood Through Gaming http://t.co/ysBAZzt5MO via @HuffPostImpact #gaming
Martin (Marty) Smith's insight:

Gaming For Social Good & Cure Cancer Starter

If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). . 


It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP. 

Over the weekend I scooped a piece from Dan Pallotta about how we think about charity ALL WRONG. One way that is wrong is charity is often seen as boring requirement instead of exciting FUN. As an Internet marketer I would rather sell "exciting fun" any day since that SCALES. Boring requirement doesn't scale. 
 

Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet. 

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Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com

Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com | Contests and Games Revolution | Scoop.it
Siliconrepublic.com
Vine introduces monitoring of loops to trend popularity
Siliconrepublic.com
The team also hopes the app will soon become a way for users to create popularity contests and rank themselves highest in terms of vine loops.
Martin (Marty) Smith's insight:

Not sure I understand this. Going to read again in the am. M

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4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner

4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner | Contests and Games Revolution | Scoop.it
Use these tips to crowdsource your product ideas through social media contests. Let your customers give input that lets you deliver products they love.
Martin (Marty) Smith's insight:

Great suggestions and close to what we are creating with http://www.crowdfunde.com

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Gaming Goes Mobile: Zynga Launches 'FarmVille' Moible - LA Times

Gaming Goes Mobile: Zynga Launches  'FarmVille' Moible - LA Times | Contests and Games Revolution | Scoop.it
Gamersyndrome Zynga to launch mobile version of 'FarmVille' game Los Angeles Times While the Facebook title helped launch Zynga to stardom and convinced investors in its 2011 initial public stock offering that it would be a standout among...
Martin (Marty) Smith's insight:

Mobile gaming is fully upon us. I'm designing CrowdFunde, our crowdfunding and content marketing app, now and creating mobile first. Bet video games head in the same direction - create the mobile game first then, if the numbers merit it, move to game consoles, laptops and desktops.

Gotten so I think of all Internet marketing as a game and the smartphone as the game console (lol). This LA Times article about Zynga making FarmVille for Mobile is a SOT (Sign of the Times). M

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Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video]

Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video] | Contests and Games Revolution | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
Martin (Marty) Smith's insight:

Fascinating look "behind the curtain" of celebrity and social media. The power of the like isn't discussed from its serendipitous condition roots more from the cultural phenomenon. This "new fame" gets bestowed to the lucky few (as always). 

The collaborative nature of success is an underlying theme. Note the comment by the skateboarder who gets more hits when he skates with his friend the social media star than based on his talent alone.

The strange randomness of this new fame is probably neither strange or random. There are probably old core values driving things despite the new generation of content creators. The Frontline piece does show how brands and branding are changing and becoming more apparently democratic.

Do brands really LISTEN more or simply ape what is necessary to sell more sugared water now? Time will tell.  

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Games Workshop's Facebook Relaunch Is Bang On - Econsultancy

Games Workshop's Facebook Relaunch Is Bang On - Econsultancy | Contests and Games Revolution | Scoop.it
Reinventing yourself on Facebook? Games Workshop gets it bang on
Econsultancy (blog)
Sometimes getting something very publicly (and very badly wrong) can turn out to be a blessing in disguise.
Martin (Marty) Smith's insight:

Grat post about a little engine that could on Facebook, how to relaunch your social presence and why giving up is not an option. 

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9 Tips to Power Up Your Social Media [+1 From Marty]

9 Tips to Power Up Your Social Media [+1 From Marty] | Contests and Games Revolution | Scoop.it
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand...
Martin (Marty) Smith's insight:

The Missing Tip
These are great tips I agree with, but they are missing one BIG TIP - Gamify. Social media lends itself to gamification beautifully. When you are playing a game you look forward to notices on progress and new happenings.

When playing a game you watch the leaderboard like a golf pro leading on Sunday. The big missing tips among these excellent tips is to GAMIFY. Gamify doesn't have to be complicated.

LinkedIn gamified when they let us know our profiles are only 90% done. That simple statement made all the Type As on LI want to attain 100% profiles. 100% of WHAT exactly (lol).

See what you can gamify and make it easy to play.

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Bring Sexy BACK Contest From PhysiciansFormula.com

Bring Sexy BACK Contest From PhysiciansFormula.com | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Cool contest asks for contestants to create "mood boards" with products from the sponsor. Cool idea for how to create a visually rich User Generated Content (UGC) contest with low overhead because you are using OPP (Other People's Platforms). Good job of putting the entry form on their site NOT the social net.

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Outlaw Josey Wales Internet Marketing Advice Contest

Outlaw Josey Wales Internet Marketing Advice Contest | Contests and Games Revolution | Scoop.it
Internet marketing shares humanity, warts and all, then weaves a sum is greater tapestry where YOURS, OURS and THEIRS lose value or distinction. Here's How.
Martin (Marty) Smith's insight:

Enter Your Outlaw Internet Marketing Advice into the Oulaw Josey Wales Contest. 

Enter in comments HERE or...

Facebook: http://www.facebook.com/AtlanticBusinessTechnologies 

or

Atlantic BT Google Plus Page: https://plus.google.com/u/0/116333468671209692250/posts/j1UL8x9KEmj  


Deadline: Friday February 15th

Prize: Outlaw IM Badge 

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Martin (Marty) Smith's curator insight, February 1, 2013 11:20 AM

Outlaw Josey Wales IM Advice CONTEST
What advice do you thihnk the outlaw Josey Wales would give today's Internte marketers? Enter on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Don't Piss Down My Back & Tell Me Its Raining

Josey Wales had a way of using a few words to say amazing things. The article linked here discusses a company that got their Internet marketing a little right and a lot wrong. 

Writing the piece I wondered what other advice the outlaw Josey Wales would share with today's Internet marketers. What do you think? Share your outlaw advice on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Deadline is Friday Feburary 15th.

Prize: Outlaw Josey Wales Internet Marketing badge.