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Yesterday saw the launch of Half the Sky, a Facebook game that follows on the heels of New York Times journalist Nick Kristof’s book of the same name.
Cool idea executed well. Something my friends at Catapult.org should see.
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More companies are turning to gamification — offering games that let their customers win points for certain activities — as a way to build both loyalty and a trove of data.
Plan to write a detailed response to this NYT gamification post on Atlantic BT blog, but didn't want to lose it. What do you think of this article's critique of gamification?
Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time. What about you? Are you pro or con gamification? Does gamification just confuse you? I've written one white paper on the subject:Gamification: Winning Hearts, Minds and Loyalty Onlinehttp://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ More thoughts soon.