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Using Video Games To Help Women In The Developing World [VIDEO]

Using Video Games To Help Women In The Developing World [VIDEO] | Contests and Games Revolution | Scoop.it
Yesterday saw the launch of Half the Sky, a Facebook game that follows on the heels of New York Times journalist Nick Kristof’s book of the same name.
Martin (Marty) Smith's insight:

Cool idea executed well. Something my friends at Catapult.org should see. 

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Employers and Brands Use Gaming to Gauge Engagement

Employers and Brands Use Gaming to Gauge Engagement | Contests and Games Revolution | Scoop.it
More companies are turning to gamification — offering games that let their customers win points for certain activities — as a way to build both loyalty and a trove of data.
Martin (Marty) Smith's insight:

Plan to write a detailed response to this NYT gamification post on Atlantic BT blog, but didn't want to lose it. What do you think of this article's critique of gamification?

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All the World’s a Game, and Business Is a Player

All the World’s a Game, and Business Is a Player | Contests and Games Revolution | Scoop.it
Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:

Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time. 

What about you? Are you pro or con gamification? Does gamification just confuse you?

I've written one white paper on the subject:

Gamification: Winning Hearts, Minds and Loyalty Online
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ 

More thoughts soon.  

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