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Big Data and Gamification's Big Bang

Big Data and Gamification's Big Bang | Contests and Games Revolution | Scoop.it

Excellent Big Date meets gamifcation article from Mark Van Rijmenam. 

Martin (Marty) Smith's insight:

Making Big Data Actionable
As we move toward a semantic web, a web of understanding, everything changes. In this excellent post from Mark Van Rijmenam (@VanRijmenam) the coming Big Bang between Big Data (knowing what your customers are up to) and gamification (creating gamified rewards to shape behavior) is explored. 

Mark points out those GAMES generate BIG DATA. Imagine the matrix. You can know what customer segments and personas respond to what kinds of rewards. If you are an Ecom person replace the word "rewards" with offers to understand the immediate benefit of mining gamification’s Big Data. 

Mark's pieces is very pro-gamification (as I am). There is a group who decry gamification as mouse in maze wastes of time. Such analysis belittles gamification, the application of game theory to LIFE and marketing, and human nature. I don't feel LESS of a person because I'm competitive and enjoy rewards. 

In fact I'm working with the amazing team at Atlantic BT to "gamify" cancer right now for our http://www.curecancerstarter.org crowdfunding cancer research website. Is cancer a game? As a cancer survivor I would never suggest such a trite analogy, but having had chemo doesn't change how much I enjoy playing games (except DURING chemo which sucks pretty much). 

To those gamification / marketing naysayers I say read Mark's article and then tell me how what you plan to do is half as exciting. BTW, no one said gamification is the only cool thing that works, but I gamify so therefore I am :). Marty

More #Gamification thoughts on #GooglePlus: https://plus.google.com/u/0/102639884404823294558/posts/b5YwzYHoGC1  

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Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail

Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail | Contests and Games Revolution | Scoop.it
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:

Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. 


Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything. 

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Coupon Apps Get Cool, Ibotta Sees Gamification Soon

Coupon Apps Get Cool, Ibotta Sees Gamification Soon | Contests and Games Revolution | Scoop.it
Some times coupon clipping tends to feel like we lose energy and time for just saving some bucks. It’s a mom’s job, of course.
Martin (Marty) Smith's insight:

This is a huge DUH why didn't I think of that.

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Said Sniper's comment, May 7, 2013 7:52 AM
thank u for that
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Gamification Presentation for SocialNow.org - The Extended Cut

A short and less short presentation done for SocialNow on April 17th 2013.
Martin (Marty) Smith's insight:

Slides are dense but full of great stuff. Get out your magnifying glass and check out some of the excellent gamification examples. 

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Interview With World of Warcraft Creator Richard Bartle on Gamificaiton

Interview With World of Warcraft Creator Richard Bartle on Gamificaiton | Contests and Games Revolution | Scoop.it
An Interview with Richard Bartle about Games & Gamification - Gamasutra (blog) http://t.co/fxI37DJslK
Martin (Marty) Smith's insight:

Interesting article where World of Warcraft creator Richard Bartle is more generous to gamificaiton than you might have thought. Great tips too. 

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The Perfect Facebook Contest [Infographic]

The Perfect Facebook Contest [Infographic] | Contests and Games Revolution | Scoop.it
A simple guide that outlines all the elements you need to plan, design and promote your next Facebook Contest app
Martin (Marty) Smith's insight:

Facebook Contests ROCK IM
Facebook contests can be POWERFUL traffic and awareness generators, but be careful to not get on the wrong side of Facebook's Terms and Conditions. This Infographic will help keep you on the right side of the law. 

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Gamify Your Promises So You Keep Them via @PromiseUP

Gamify Your Promises So You Keep Them via @PromiseUP | Contests and Games Revolution | Scoop.it

@PromiseUp, a new iOS app that launched today, has a simple but rather lofty mission: To make people keep their promises, and ultimately, make the world a better place.

Martin (Marty) Smith's insight:

Cool idea and well execued MVP.

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You Can't Gamify Anything You Don't Measure - VC Tim Chang GSummit

You Can't Gamify Anything You Don't Measure - VC Tim Chang GSummit | Contests and Games Revolution | Scoop.it
Statistics, data, and analytics are the lifeblood of any gamification effort according to industry leaders at GSummit 2013 being held in San Francisco this week.
Martin (Marty) Smith's insight:

Love Venture Capitalist Tim Chang's deep underlying truth - "You can't gamify anything you don't mesaure".


Will be curating more content from the Game Summit, but this is a great post from Bill Hennessy (@bill_hennessy). 

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The 10 Best free games

The 10 Best free games | Contests and Games Revolution | Scoop.it
1. Planetside 2 (The 10 Best free games - The Independent http://t.co/VBzStcRdyG)
Martin (Marty) Smith's insight:

Like GAMES and FREE in the same sentence? Check out these top 10 free games. 

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Do You Know The 4 Types of Gamers? Your "Gamification Personas" ?

Do You Know The 4 Types of Gamers? Your "Gamification Personas" ? | Contests and Games Revolution | Scoop.it
Agencies getting into gamification need to know their audience, starting with which of the four types of gamers they want to attract.
Martin (Marty) Smith's insight:

Agree, before creatign gamification know these 4 "Gamer Types" is key:

* Achievers.
* Explorers.

* Socializers.
* Killers. 


Now in additio to "visitor personas" we need "gamification personas". 

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Ainhoa Martín Rosas's curator insight, April 17, 2013 10:21 AM

Los 4 tipos básicos de jugadores. Si vas a gamificar, ténlo en cuenta...

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Beyond #Gamification: These Mathletes Could Kick Your Ass [and mine]

Beyond #Gamification: These Mathletes Could Kick Your Ass [and mine] | Contests and Games Revolution | Scoop.it
VideoMatthew Peterson is co-founder, Chief Technical Officer, and Senior Scientist at the Mind Research Institute.  He's also the creator of ST Math, a unique game-based math curriculum for elementary and secondary schools that...

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

When Games Become Unremarkably Common
Great scoop from Ana about the inevitable - the day when gamification is so common and prevalent it long ago ceases to amaze or fascinate. Once gamification just IS how we engage, form teams and educate we are there. Once the distinction between marketing and a video game is tiny we lucky few Internet marketers are there. 

 

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Ron Brenneman's curator insight, November 9, 2013 8:28 PM

Great leap forward

Rachel Remes's curator insight, April 21, 8:20 AM

Some educators are using technology to bridge the perceived gap between humanistic/alternative and technology education.

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Key To Successful Startup? Contests, Games, Gamification

Key To Successful Startup? Contests, Games, Gamification | Contests and Games Revolution | Scoop.it
When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost.

Via Sergey Ruseev
Martin (Marty) Smith's insight:

Startups Use Contests & Games To Create PR
Great post about how startup app creators are using cool tools to set up games and contests to create cheap PR for their new products and services. 

Are games and gamification the new PR? Maybe.  

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Zynga Slots Hits 7, 7, 7: up 247%, Earns Fastest Growing Facebook Game Crown

Zynga Slots Hits 7, 7, 7: up 247%, Earns Fastest Growing Facebook Game Crown | Contests and Games Revolution | Scoop.it
Inside Social Games
Zynga Slots takes the top spot among this week's fastest-growing Facebook ...
Martin (Marty) Smith's insight:

Zynga slots shows the power of gambling even when its not GAMBLING. 

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Mother's Day Pinterest Contest: Men vs Women

Mother's Day Pinterest Contest: Men vs Women | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Monday May 13 Last Day to Vote

King of Pinterest: http://pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest: http://pinterest.com/scenttrail/queen-of-pinterest/

VOTE on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/mothers-day-pinterest-contest-men-vs.html

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Complete Gamification Framework | via @yukaichou

Complete Gamification Framework | via @yukaichou | Contests and Games Revolution | Scoop.it
Gamification Expert Yu-kai Chou explains his elegent Gamification Framework that breaks Human-Focused Design into 8 Core Drives within an Octagon.
Martin (Marty) Smith's insight:

I like this "framework" to create gamification particularly Chou's 8 Core Drives:

1) Epic Meaning and Calling

2) Development and Accomplishment

3) Expression of Creativity and Feedback

4) Ownership and Possession

5) Social Pressure and Envy

6) Scarcity and Impatience

7) Curiosity and Unpredictability

8) Loss and Avoidance

GREAT post on the HOW TOs of #gamification.  


Cool and helpful work from one of gamification's pioneers 

@yukaichou
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Erin Moore's curator insight, May 6, 2013 11:36 AM

These dives/motivations can be used to improve engagaement in any interaction.

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Beautiful Games: Howler Magazine's Distinctive Imagery

Beautiful Games: Howler Magazine's Distinctive Imagery | Contests and Games Revolution | Scoop.it
Two editions in and Howler has earned itself a reputation as being the most visually distinctive soccer publication in North America (Beautiful Games: the imagery of Howler magazine

http://t.co/Ji1XX9JBYL)...
Martin (Marty) Smith's insight:

Beauty Is Cost of Content Marketing Poker

If your images don't ARREST anyone reads your stuff or plays your game. The new Howler magazine is showing the power of digital imagery. Arresting graphics get what every content marketer wants - engagement.

Make sure the writing is as good as the arresting visuals include a Call To Action (subscribe, comment, review, share, Like) and your content marketing will be good to go.

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Social Media As Means To Gamification End: Credit Cards Go Social [Infographic] | Social Media Today

Social Media As Means To Gamification End: Credit Cards Go Social [Infographic] | Social Media Today | Contests and Games Revolution | Scoop.it
There is obviously a thrill behind someone giving you a card with “free money” on it to buy whatever your heart desires. However, as appealing as having money on a card to spend on your needs and wants is, there are consequences.
Martin (Marty) Smith's insight:

Social Media As Means To Gamification End
Credit Card companies, far from being dealt fatal blows by the death of money, are stronger than ever. They may face some interesting competition from Bitcoin at some point, but that point isn't today.

Today Credit Card Companies are jumping into social with both feet. Social for some is a means unto itself. Social Media marketing for Credit Card companies is a means to an end. 

Social media gets Credit Card companies living in the same place as their prey - college students. College students live on their phones, love to play games and may be the last tribe of pack animals on the planet. 

No wonder, as this infographic shows, Credit Card companies are embracing social so earnestly you can almost see the glint of greed in their eye. 

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Martin (Marty) Smith's comment, May 1, 2013 9:06 AM
Thanks for Rescoop Lorrie. You ROCK as always. Marty
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Rise of the Videogame Zinesters Movement: Why We Should All Create Videogames

Rise of the Videogame Zinesters Movement: Why We Should All Create Videogames | Contests and Games Revolution | Scoop.it

Create Videogames Movement

You don't have to teach Anna Anthropy anything about creating movements. She gets it. Ana is a rebel videogame creator who thinks the world would be better off if we all created videogames.

I agree and have ordered Anna's book and would have purchased one of her Make A Game For You options from her recent Indigogo campaign if I hadn't missed it.

Plan to contact Anna to see if she will make a game for http://www.curecancerstarter.org.

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Manuel's comment, May 7, 2013 4:57 PM
Els moviments són molt realistes!
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Use FUN Theory To Increase Ecommerce Conversions [Videos]

Use FUN Theory To Increase Ecommerce Conversions [Videos] | Contests and Games Revolution | Scoop.it
There is a way to encourage customers to participate or what is the same to encourage him to buy. It's called The Fun Theory, a phenomenon that uses game techniques to influence and motivate people.
Martin (Marty) Smith's insight:

Small Moves In Big Numbers

When I was a Director of Ecommerce a .5% increase in our conversion rate was worth a half a million bucks. You know we were testing and tweaking, tweaking and testing. 

If I only knew THEN what I know now about gamification we could have achieved more than a .5% gain. I make this claim with caution. Ecommerce websites are tuned to do a single thing - move visitors to buyers. 

If your conversion rate is over 10% I wouldn't touch a thing until it begins to lag. If your conversion rate is in the more typical 4% range TEST a little gamification as described here to see if you can find that elusive conversion rate increase that lives out there near Mach 2. 

Good luck. Report any gamification to conversion breakthroughs and I will curate in.  

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Yu Ji's curator insight, April 24, 2013 5:52 AM

During CRM, high customer pariticipating rate is a very important requirement. Fun Theoey can be used to figure out how to motivate customers most effectively.

Luigina Sgarro's curator insight, April 28, 2013 6:44 PM

Fun can be also key to discover our passion. What do we have more fun at?
Il divertimento può aiutarci a scoprire la nostra passione. Che cosa ci diverte di più fare? 

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The Science of Motivation

The Science of Motivation: Gamification Summit 2013 (“@antonejohnson: Good quick read re: #gamification + more: The Science of Motivation by @AndreaKuszewski - http://t.co/pr26PoOXVl”;)...
Martin (Marty) Smith's insight:

Great deck on gamification basics.

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Contests & Giveaways Quick Tips via The Book Designer

Contests & Giveaways Quick Tips via The Book Designer | Contests and Games Revolution | Scoop.it

Like that this article is speaking to a crowd, book authors, unused to thinkig in terms of engagement, contests and giveaways. Since the article is speaking to an audience new to this level of Internet marketing it takes a quiet, patient tone that is helpful if you are new to contests and giveaways. 

Martin (Marty) Smith's insight:

Great tips here for authors and applicable to anyone interested in creating contests and games (as we all should be since the engagement is hard to beat). 

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Secret To WINNING Video Games and Internet Marketing? Attack Two Gombas In Rapid Succession

Secret To WINNING Video Games and Internet Marketing? Attack Two Gombas In Rapid Succession | Contests and Games Revolution | Scoop.it

Programmer and CMU PhD Tom Murphy created a function to "beat" NES games by watching the score. TechCrunch

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5 Ways Facebook Contests Boost Your Company's Fan Page

5 Ways Facebook Contests Boost Your Company's Fan Page | Contests and Games Revolution | Scoop.it
Marketers are always looking at finding new and effective ways to reach their target audience.
Martin (Marty) Smith's insight:

Wow, great Facebook gamify tips here.

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Ruth Bass's curator insight, April 13, 2013 8:08 PM

add your insight...

ItHappensinAlabama's comment, April 15, 2013 1:01 PM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.
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Gamification Revolution Book Review Seattle Post Intelligencer (blog)

Gamification Revolution Book Review  Seattle Post Intelligencer (blog) | Contests and Games Revolution | Scoop.it
Book Review: The Gamification Revolution by Gabe Zichermann and Joselin ...


Gamification Revolution gets a recommendation from the Seattle Post for those interested in applying game mechanics to business and HR.

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Gamification For Patient Retention: #StealThis How To Gamify Checklist

Gamification For Patient Retention: #StealThis How To Gamify Checklist | Contests and Games Revolution | Scoop.it
This article offers advice about gamification in healthcare.
Martin (Marty) Smith's insight:

Steal This How To Gamify Checklist
Trying to figure out how to gamify something? Use this Checklist and you will have all the elements of successful gamification:
 

1. Define retention requirements.

2. Define desired behaviors.

3. Describe your players.

4. Devise your game loops.

5. Don’t forget the fun.

6. Deploy game elements.


Also, read my gamificaiton white paper on Atlantic BT:

Gamification: Winning Hearts, Minds & Loyalty Online
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/  


 

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Djebar Hammouche's curator insight, April 10, 2013 4:39 AM
Gamification For Patient Retention:How To Gamify Checklist