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Duke Study Shows Video Games Are GOOD - Forbes

Duke Study Shows Video Games Are GOOD - Forbes | Contests and Games Revolution | Scoop.it
Duke Study Associates Action Video Games With Improved 'Visual Sensitivity' In ...
Forbes
Remember all those times you told your [insert human relationship] that focusing on your actions in multiplayer was actually helping your eyes?
Martin (Marty) Smith's insight:

More Evidence Steven Johnson was onto something when he wrote All Tings BAD are GOOD For You. I love Johnson's book because he discusses the pervasive influence of video games and video game creation thinking on our lives and marketing. 

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Francis X Carmody's curator insight, June 15, 2013 8:20 AM

Wow!  Lots of Christian parents are likely to freak over this one!  :-)  No wonder we can't get more support for game *designers* as well...

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The Game Is The Thing: Game Based Learning More Than Leaderboards And Points!

The Game Is The Thing: Game Based Learning More Than Leaderboards And Points! | Contests and Games Revolution | Scoop.it
Game Based Learning – It Isn't Just Leaderboards And Points! http://t.co/Kd9ka9sDVA … #GBL #GameBasedLearning #Gamification #Innovation
Martin (Marty) Smith's insight:

The Game Is The Thing
Great insight here matching my friend @RDansky's feedback. I understand the idea - the more complete the ecosystem the better the game, the more engagement.

I think there is a distinct difference between #gamification and game based learning. Gamification rides on the surface more. As marketers we want to create systems that reward behaviors we want.

We are Pavlov and Internet marketing isn't a laboratory (despite it feeling that way often). The irony of sounding like Pavlov is the real operant conditioning is happening TO US.

We become conditioned by the Stimulus - Response dance we play with our customers. I employ game mechanics NOT games in our Internet marketing.

Game mechanics are a sophisticated Google Analytics. Game mechanics create a more rapid-fire feedback loop and so clarify the "fog of war". When engagement goes up 9 times out of 10 do conversions.

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briancanlas7's comment, June 7, 2013 11:36 AM
Use a combination of marketing vehicles to get your message out.
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Contests – Why Contests ROCK Social Media and SEO

Contests – Why Contests ROCK Social Media and SEO | Contests and Games Revolution | Scoop.it
Panda and Customer Friendly Google's ongoing campaign to improve the web's content quality called Panda loves customer engagement. When more people visit you
Martin (Marty) Smith's insight:

Wrote this piece by request and after writing these steps to create successful contests in emails to several friends. Hope they help you create a cool contest that helps blow up your social media and makes Google's Panda happy. 

This is on my MartinMartySmith.com Blog.
http://martinmartysmith.com/contests-why-contests-rock-social-media-and-seo/ 

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Hemp Tycoon Is Brilliant, Instructive, Addictive Fun

Hemp Tycoon Is Brilliant, Instructive, Addictive Fun | Contests and Games Revolution | Scoop.it
Grow your attic-based hemp operation into an island empire in this long-form farming simulation. Say it's not addictive all you want. We both know it is.
Martin (Marty) Smith's insight:

Addictive As What You Grow (lol)
Hemp Tycoon is additive, simple and fun. The game's goal is to grow hemp. Growing in the backyard is the most fun. You select seeds with yields and can put more of your backyard under the plow as you earn cash.

My strategy was to keep turning the cheap seeds fast, the more expensive seeds take longer to grow, and put as much of the backyard into production as possible as fast as possible. There is a soft reggae track that adds to the addiction.


All Gaming Basics Here
You can see all the elements of graet games here including;
* Simple game construct (grow hemp).

* Simple game rules (you need money to buy seeds, seeds make hemp).

* Each game moment is reinforcing and rewarding.

Understand Hemp Tycoon's basic construct and you understand everything you need to know about games. Reinforcement leads to more reinforcement and more game play. Brilliant.


Mindless fun, but economics and reminded me of a piece I wrote about learning capitalism from my favorite dope dealer:
http://scenttrail.blogspot.com/2008/05/julio-and-school-yard.html

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Is Rippln A Relentless Spam Attack? [Martin's Apology To Friends]

Is Rippln A Relentless Spam Attack? [Martin's Apology To Friends] | Contests and Games Revolution | Scoop.it

Martin's Apology
I apologize to friends who I've unwittingly ensnared in what is feeling like a SPAM RING.


I joined Rippln thinking it would be a cool, fun site. As this article outlines it is impossible to find out much about the site other than it is run by Multi-Level Marketers who make it almost impossible to get off their relentless spam train.

Hard to believe this kind of brute force SPAM Marketing where they send wave after wave of spam at you until you comply is still contemplated much less actually working in 2013.


I've worked very hard to remove my account and am not sure, even after 3 emails, if I will continue to receive SPAM on my phone and in my inbox.

CAN-SPAM states that an email marketer has 10 days to comply with a request to be removed. At the rate I'm being spammed that will mean many more messages.


CAN-SPAM also states that a marketer may include a menu to allow opting out of specific types of communication, but they must respect a request to STOP ALL COMMERCIAL COMMUNICATION.

I made such a request on the 19th and was told I needed to do another email. I sent that email and was told I needed to use the unsubscribe feature at the bottom of the email. You get the idea, delay, obfuscate and confuse.

According to the last spam to hit my phone there are now 600,000 caught in Rippln.com's spam net. I hope you are not one of them and I apologize to my friends who I hooked right along with me. I had no idea.


I naively assumed such a brute force attack couldn't win in a connected social time. I was wrong and will be more careful about where and who I sign up with going forward. The social safeguards I counted on don't seem robust enough to dissuade those determined to STEAL our time and souls with an attack of self congratulatory relentless spam.

Owners of Rippln.com if you are reading this SHAME ON YOU.

Martin

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Sony’s Stock Soars After Xbox Disappoints | Geek.com

Sony’s Stock Soars After Xbox Disappoints  | Geek.com | Contests and Games Revolution | Scoop.it
Microsoft has just spent the better part of an hour introducing the Xbox One, and the general feeling I’m walking away with is disappointment.
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Martin (Marty) Smith's comment, May 21, 2013 8:14 PM
Ouch!
Greg Mudd's comment, May 21, 2013 10:51 PM
Microsoft clearly stated earlier on that they would be breaking this down into 2 parts, with the second part of disclosing new games being at E3... I know it's Geek.com and all but the reader should have a little patience.
Zalmai Safdari Salangi's comment, May 26, 2013 12:38 AM
i am Afghan boy . i like Xbox (y)
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Mobile Games Crushing Expensive Handhelds

Mobile Games Crushing Expensive Handhelds | Contests and Games Revolution | Scoop.it
The sale of games for handhelds like the Nintendo 3DS and the Sony PlayStation Vita are tanking as consumers instead opt for mobile games from the App Store and Google Play.
Martin (Marty) Smith's insight:

For Every ACTION There Is An Equal and Opposite REACTION
 Duh, pads and phones are crushing standalone game consoles. The days of dedicated handheld gaming devices would seem to be numbered since many phones and pads provide as good if not better game experience AND so much more.  

I think of the phone as a GAME CONSOLE where one of the games is making phone calls :).  

 

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Ravat Lakhan's comment, May 20, 2013 1:45 AM
wow nice
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Walmart's Gamification Helps Employee Engagement And Improves Customer Service

Walmart's Gamification Helps Employee Engagement And Improves Customer Service | Contests and Games Revolution | Scoop.it
BOSTON, May 15, 2013 /PRNewswire/ -- Walmart and Inward Strategic Consulting will present jointly at The...
Martin (Marty) Smith's insight:

If Walmart gamifies we should all be using gamification NOW :).

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Mother's Day Pinterest Contest: Men vs Women

Mother's Day Pinterest Contest: Men vs Women | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Monday May 13 Last Day to Vote

King of Pinterest: http://pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest: http://pinterest.com/scenttrail/queen-of-pinterest/

VOTE on ScentTrail Marketing: http://scenttrail.blogspot.com/2013/05/mothers-day-pinterest-contest-men-vs.html

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Complete Gamification Framework | via @yukaichou

Complete Gamification Framework | via @yukaichou | Contests and Games Revolution | Scoop.it
Gamification Expert Yu-kai Chou explains his elegent Gamification Framework that breaks Human-Focused Design into 8 Core Drives within an Octagon.
Martin (Marty) Smith's insight:

I like this "framework" to create gamification particularly Chou's 8 Core Drives:

1) Epic Meaning and Calling

2) Development and Accomplishment

3) Expression of Creativity and Feedback

4) Ownership and Possession

5) Social Pressure and Envy

6) Scarcity and Impatience

7) Curiosity and Unpredictability

8) Loss and Avoidance

GREAT post on the HOW TOs of #gamification.  


Cool and helpful work from one of gamification's pioneers 

@yukaichou
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Erin Moore's curator insight, May 6, 2013 11:36 AM

These dives/motivations can be used to improve engagaement in any interaction.

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Beautiful Games: Howler Magazine's Distinctive Imagery

Beautiful Games: Howler Magazine's Distinctive Imagery | Contests and Games Revolution | Scoop.it
Two editions in and Howler has earned itself a reputation as being the most visually distinctive soccer publication in North America (Beautiful Games: the imagery of Howler magazine

http://t.co/Ji1XX9JBYL)...
Martin (Marty) Smith's insight:

Beauty Is Cost of Content Marketing Poker

If your images don't ARREST anyone reads your stuff or plays your game. The new Howler magazine is showing the power of digital imagery. Arresting graphics get what every content marketer wants - engagement.

Make sure the writing is as good as the arresting visuals include a Call To Action (subscribe, comment, review, share, Like) and your content marketing will be good to go.

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Social Media As Means To Gamification End: Credit Cards Go Social [Infographic] | Social Media Today

Social Media As Means To Gamification End: Credit Cards Go Social [Infographic] | Social Media Today | Contests and Games Revolution | Scoop.it
There is obviously a thrill behind someone giving you a card with “free money” on it to buy whatever your heart desires. However, as appealing as having money on a card to spend on your needs and wants is, there are consequences.
Martin (Marty) Smith's insight:

Social Media As Means To Gamification End
Credit Card companies, far from being dealt fatal blows by the death of money, are stronger than ever. They may face some interesting competition from Bitcoin at some point, but that point isn't today.

Today Credit Card Companies are jumping into social with both feet. Social for some is a means unto itself. Social Media marketing for Credit Card companies is a means to an end. 

Social media gets Credit Card companies living in the same place as their prey - college students. College students live on their phones, love to play games and may be the last tribe of pack animals on the planet. 

No wonder, as this infographic shows, Credit Card companies are embracing social so earnestly you can almost see the glint of greed in their eye. 

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Martin (Marty) Smith's comment, May 1, 2013 9:06 AM
Thanks for Rescoop Lorrie. You ROCK as always. Marty
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Rise of the Videogame Zinesters Movement: Why We Should All Create Videogames

Rise of the Videogame Zinesters Movement: Why We Should All Create Videogames | Contests and Games Revolution | Scoop.it

Create Videogames Movement

You don't have to teach Anna Anthropy anything about creating movements. She gets it. Ana is a rebel videogame creator who thinks the world would be better off if we all created videogames.

I agree and have ordered Anna's book and would have purchased one of her Make A Game For You options from her recent Indigogo campaign if I hadn't missed it.

Plan to contact Anna to see if she will make a game for http://www.curecancerstarter.org.

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Manuel's comment, May 7, 2013 4:57 PM
Els moviments són molt realistes!
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Unify Your Digital And Business Strategy Says Maggie Buggie Discussing Gamification's At GSummit SF 2013 [Video]

Unified Digital & Business Strategy
Interesting interview with Maggie Buggie on gamification and digital transformation. She breaks digital transformation at the enterprise level into:

* Processes.
* Business Model.
* Customer Experience.

Underpinned by unified data, collaborative working between operating units and IT, advanced analtyics and excellence in on demand solution delivery. She stresses unifying business strategy (agree).  Excellent. 

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Blowing It: Furious Scrabble Fans Boycott After Upgrade Wipes Contacts & Scores

Blowing It: Furious Scrabble Fans Boycott After Upgrade Wipes Contacts & Scores | Contests and Games Revolution | Scoop.it
Furious Scrabble fans boycott Facebook's version of board game after hard ...
Daily Mail
Thousands of silver surfers have joined a boycott of Scrabble after the popular online version of the board game was replaced.
Martin (Marty) Smith's insight:

Community Means THEY Control YOU

Scrabble/s Facebook game upgraded last week. Upgrades are normally a good thing not this time. 

This time Scrabble wiped scores and contacts from players. Player who built up online relationships by playing the game DAILY are furious and now boycotting the game.

Yet another lesson in online community. Once a community is formed, what every Internet marketer wants, it must be treated with kid gloves and great care.

Community means YOU (the creator of the community) aren't in control anymore. Best to do ANYTHING with consultation and testing since to do otherwise risks the wrath of power members and bad press. 

And WHY would you ever do otherwise? The value of community is its ability to provide feedback, sale and reach. Having worked hard to gain so many brand advocates it is important to understand they don't come FREE. 

Community requires CARE and FEEDING and Scrabble forgot that lesson here and is now paying the price.  

 

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Using Online Contests to Boost Social Media Results [Video]

Using Online Contests to Boost Social Media Results [Video] | Contests and Games Revolution | Scoop.it
Back in June I gave a presentation at the New Media Made Easy series of seminars. The seminar focused on Building Business Through Social Media and my...
Martin (Marty) Smith's insight:

Video #1 Starts at 3:00
Disagree with the idea that contests are ONLY for existing customers. Contests are highly engaging, but they can also go viral. Michael Brandvold clearly has valuable experience he is willing to share. Stay with the viideos and you will learn a lot about the ditch digging required to create a successful contest

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Greg Mudd's comment, May 28, 2013 11:18 AM
I agree - contests done correctly are a great way of engaging with those who are already following your brand. By engaging with your current following and getting them to participate, you create the ability to gain visibility by your follower's friends which allows you to possibly gain new customers.
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The Save The World Marketing Game :)

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
Martin (Marty) Smith's insight:

Hanging out tomorrow with @Scoopit (Ally Greer) and Tim McDonald to discuss how COMMUNITY saves the world. Here are my slides for tonights talk. 

Here is link to Ally's post about tomorrow's hangout:
http://mycmgr.com/how-communities-can-save-the-world/

Join in 2:00 PM EST.  

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Cintia Leon Sanchez's curator insight, May 27, 2013 8:35 AM

keep calm and save the world :3 

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Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach

Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach | Contests and Games Revolution | Scoop.it
Using HTML5 for dynamic educational games: HTML5 developer Przemyslaw Szczepaniak considers the possibilities ... http://t.co/Y7gg48abW7
Martin (Marty) Smith's insight:

Mobile Devices As Game Consoles
More evidence smart phones are really game consoles. I agree with Gamasutra's central idea - creating games should be serious fun. As we create mobile games we should embrace the OTHER side of the phone such as:

* GPS.

* Always ON.

* Always NEAR.

* Almost always logged in. 

These conditions are UNIQUE to phones and mobile devices. An XBox has an "Event Horizon" where everything STOPS for game play to start or resume. The phone's "Event Horizon" is almost infinite since phones are left ON and we stay logged in. 

These unique to mobile devices conditions CAN BE incorporated into game play. Like long distance chess our phones are capable of remembering our and our opponents last moves AND locating us in space and time. 

What if I walk into a Starbucks and the Starbucks Game is in progress? I can join in, watch or learn from the game. If all brands are publishers now I would argue all brands are game creators too, even more specifically the coolest brands will become mobile game developers and use our phones and mobile devices as the game consoles they are becoming.  

 


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alice joan's comment, May 24, 2013 9:13 AM
html becoming popular now
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Google Making Mobile Games More Social

Google Making Mobile Games More Social | Contests and Games Revolution | Scoop.it
Mobile Commerce Press Google aims to make mobile games more social - Mobile Commerce Press Mobile Commerce Press Mobile games continue to pick up momentum around the world and Google is eager to ensure that it can keep consumers as engaged as...
Martin (Marty) Smith's insight:

Google's Android could be a powerful ally in the continuing move from phone to game console. What is clear about "mobile marketing" is no good comes from thinking of a smart phone as anything other than a really small iPad :).  

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Using Gamification in Customer Service | CustomerThink

Using Gamification in Customer Service | CustomerThink | Contests and Games Revolution | Scoop.it
Can gamification work in customer service? http://t.co/b8bLEP7eUW) via @customerthink #CX
Martin (Marty) Smith's insight:

Cool article on 3 ways to use gamification in customer service.

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Big Data and Gamification's Big Bang

Big Data and Gamification's Big Bang | Contests and Games Revolution | Scoop.it

Excellent Big Date meets gamifcation article from Mark Van Rijmenam. 

Martin (Marty) Smith's insight:

Making Big Data Actionable
As we move toward a semantic web, a web of understanding, everything changes. In this excellent post from Mark Van Rijmenam (@VanRijmenam) the coming Big Bang between Big Data (knowing what your customers are up to) and gamification (creating gamified rewards to shape behavior) is explored. 

Mark points out those GAMES generate BIG DATA. Imagine the matrix. You can know what customer segments and personas respond to what kinds of rewards. If you are an Ecom person replace the word "rewards" with offers to understand the immediate benefit of mining gamification’s Big Data. 

Mark's pieces is very pro-gamification (as I am). There is a group who decry gamification as mouse in maze wastes of time. Such analysis belittles gamification, the application of game theory to LIFE and marketing, and human nature. I don't feel LESS of a person because I'm competitive and enjoy rewards. 

In fact I'm working with the amazing team at Atlantic BT to "gamify" cancer right now for our http://www.curecancerstarter.org crowdfunding cancer research website. Is cancer a game? As a cancer survivor I would never suggest such a trite analogy, but having had chemo doesn't change how much I enjoy playing games (except DURING chemo which sucks pretty much). 

To those gamification / marketing naysayers I say read Mark's article and then tell me how what you plan to do is half as exciting. BTW, no one said gamification is the only cool thing that works, but I gamify so therefore I am :). Marty

More #Gamification thoughts on #GooglePlus: https://plus.google.com/u/0/102639884404823294558/posts/b5YwzYHoGC1  

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Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail

Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail | Contests and Games Revolution | Scoop.it
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:

Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. 


Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything. 

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Coupon Apps Get Cool, Ibotta Sees Gamification Soon

Coupon Apps Get Cool, Ibotta Sees Gamification Soon | Contests and Games Revolution | Scoop.it
Some times coupon clipping tends to feel like we lose energy and time for just saving some bucks. It’s a mom’s job, of course.
Martin (Marty) Smith's insight:

This is a huge DUH why didn't I think of that.

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Said Sniper's comment, May 7, 2013 7:52 AM
thank u for that
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Gamification Presentation for SocialNow.org - The Extended Cut

A short and less short presentation done for SocialNow on April 17th 2013.
Martin (Marty) Smith's insight:

Slides are dense but full of great stuff. Get out your magnifying glass and check out some of the excellent gamification examples. 

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Interview With World of Warcraft Creator Richard Bartle on Gamificaiton

Interview With World of Warcraft Creator Richard Bartle on Gamificaiton | Contests and Games Revolution | Scoop.it
An Interview with Richard Bartle about Games & Gamification - Gamasutra (blog) http://t.co/fxI37DJslK
Martin (Marty) Smith's insight:

Interesting article where World of Warcraft creator Richard Bartle is more generous to gamificaiton than you might have thought. Great tips too. 

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