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The Growth Of Facebook Games And Just How Addictive Are They? #infographic

The Growth Of Facebook Games And Just How Addictive Are They? #infographic | Contests and Games Revolution | Scoop.it
What Is The Growth Of Facebook Games And How Addictive Are They? #infographic Bestaccountingdegrees.net Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
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3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify

3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify | Contests and Games Revolution | Scoop.it
How games can organize millions of people to accomplish great things (book ...
PandoDaily (blog)
Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.
Martin (Marty) Smith's insight:

3 Most Important Words In Internet Marketing: Games, Gamification, Gamify

Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend:

* Web 3.0.
* How Online Environments Work.
* Human nature.

Web 3.0
We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as:
* The site is highly responsive (looks good no matter what kind of devices is looking at it).

* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply.
* The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.


Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations.  Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages.

Online Environments
Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information.

If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again.

Human Nature
We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups.

The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again.

I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.

 

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John van den Brink's curator insight, October 4, 2013 3:17 PM

Great scoop by Martin and pay attention to his insight! 

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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Contests and Games Revolution | Scoop.it

Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?


Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.


Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.

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iOS7 Game On: ClamCase unveiled As First iOS 7 Game Controller

iOS7 Game On: ClamCase unveiled As First iOS 7 Game Controller | Contests and Games Revolution | Scoop.it
Following news that Apple would support Bluetooth game controllers with iOS 7, ClamCase gives the first concrete look at the future of iOS gaming. Read this article by Nick Statt on CNET News.
Martin (Marty) Smith's insight:

iOS7 has many gaming implications. So beautiful iOS7 calls out for new imagination and games.

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Truth Bombs For Gamers

Truth Bombs For Gamers | Contests and Games Revolution | Scoop.it
- Jennifer Hepler (source)
I’m not sure how to comment on this truthbomb more than to say “THIS,” because—on top of being the right fucking thing to do—making a more inclusive environment for all...
Martin (Marty) Smith's insight:

Fascinating rant.

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Showrooming Football: How The Jaguars Support Fantasy - New York Times

Showrooming Football: How The Jaguars Support Fantasy - New York Times | Contests and Games Revolution | Scoop.it
Going to the Game, to Watch Them All on TV New York Times The Jaguars realize that in the fight for fans' attention and wallets, their competition is not just from college football and other sports, but from fantasy football, social media and the...
Martin (Marty) Smith's insight:

Great post here about how a marginal franchise can turn a trend in its favor. Jacksonville may be years away from a Super Bowl, but their entrepreneurial owner will find a way to win.

Retailers should take notes. Instead of bannign mobile devices Jacksonville helps fans stay up with their fantasy team. This means even if the Jaguars are getting pounded fans can still have a great experience.

The other not so hidden point of this NYT post is the game has moved. Don't get caught napping. If you think the game is X because it has always been X...well good luck with that. There is at least 3 new games in every business vertical now. Know your 3 new games and find ways to coopt them in your favor.

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Gamification Finds Retail Fans - EYVoice

Gamification Finds Retail Fans - EYVoice | Contests and Games Revolution | Scoop.it
source: iStock Guest Contributor: Daniel Valerio, EY Americas Director, Retail & Wholesale Sector The concept of gaming has certainly evolved. Just a decade ago, this word may have conjured up images of a game of solitaire against the computer.
Martin (Marty) Smith's insight:

As well it should since there are few tactics retailer create that offer as much engagement and conversion benefits. Here is my favorite quote from the piece:

And that reach is profound. In the past decade, gaming has become increasingly social, with users bringing families, friends and even strangers into their online experiences (Words With Friends, anyone?). This speaks volumes to retailers seeking to create a connection between consumer engagement and sales. Add social networking sites like Facebook and Twitter and the door to retailers’ broader community engagement is blown wide open.

When I was a director of ecommere we knew that a tiny fraction of an improvement, say half a point, in our conversion rate was worth a million dollars toplne and several hundred bottom line. Gamify your ecom website to achieve a full point or better (is my bet though we never got to test that theory).

Shopping is a game. The more we treat it that way, reward our "players" and make online shopping FUN the more money we make.



Shopping is a game. The more we treat it that way, reward our "players" and make online shopping FUN the more money we make.

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5 Games You Should Play This Weekend

5 Games You Should Play This Weekend | Contests and Games Revolution | Scoop.it
Looking for some fun games to play this weekend? We've rounded up a list of the best new releases.
Martin (Marty) Smith's insight:

This is great content marketing with a major implied call-to-action.

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Coming Soon: Games Too Scary To Play - BuzzFeed

Coming Soon: Games Too Scary To Play - BuzzFeed | Contests and Games Revolution | Scoop.it
Paste Magazine
Coming Soon: Games That Are Too Scary To Play
BuzzFeed
By the Quebecois indie studio Red Barrels, Outlast will be called a “horror” game, which is technically right, but also totally insufficient in the context of other horror games.
Martin (Marty) Smith's insight:

Love this idea since it sells itself much like the Blair Witch Project. 

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Semantic Web Is A Game and an Ecom Game Changer

Semantic Web Is A Game and an Ecom Game Changer | Contests and Games Revolution | Scoop.it
Gamer Joseph Kim Rocks E-commerce These are the times we live in. Times when one of the most substantial, intelligent and interesting e-commerce and cont
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Big Fish Games cutting jobs, closing offices - The Seattle Times

Big Fish Games cutting jobs, closing offices - The Seattle Times | Contests and Games Revolution | Scoop.it
Gamasutra Big Fish Games cutting jobs, closing offices The Seattle Times Big Fish Games — one of Seattle's leading game companies and larger tech employers — is undergoing a major restructuring, laying off 49 people at its headquarters and closing...
Martin (Marty) Smith's insight:

Games Biz Is Different
Fascinating look at what is working in games. FREE to play games, a version on the freemium business model, are doing well. When then is Big Fish, a major Seattle employer, laying off 49?

I've never worked for a company with record sales that are laying off people, but I was a consumer products goods (CPG). CPG used to be about boots on the ground.

Doubt boots on the ground matter all that much today since the battle for hearts and minds is what sells the brands. Distribution is still a WAR, but without the market dev done before your product is on a shelf any brand has little chance. 

Today's distribution is only as good as the social media, mobile marketing and Internet marketing creating the demand by winning hearts and minds. Video games are different.

Video games, especially the smaller faster free and mobile play games need fewer people with more skills. You don't invade Russia in the winter in the same way as P&G made sure they had the right number of Bounce product facings. 

Big Fish is an example of the new math. Bring people together, create fast, amplify everything, respond to the zeitgeist almost as it happens and don't carry more costs on your P&L than shifting sands can afford.  

 

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Alex Wade's comment, August 28, 2013 6:45 AM
I'm never convinced by arguments that social media alone 'wins hearts and minds' surely it's more about HOW they are used? Wasn't it McCluhan who said that 'old' media always co-exist alongside 'new' media? It's convergence, not divergence that wins the race . . .
Martin (Marty) Smith's comment, August 28, 2013 7:52 AM
Not sure of the context of this thought but agree with it. Execution always matters and I would never make the "social media alone" argument since Ilm more of a "tapestry" guy. The idea is we content marketers are only as strong as our weakest link be it blogging, social media, content marketing, SEO, link building, cause marketing, video marketing, etc... Social media needs grist for the mill, so "alone" never, great execution always and McCuhan is cool :). M
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Facebook Contests Tips So You Don't End Up In Jail

Facebook Contests Tips So You Don't End Up In Jail | Contests and Games Revolution | Scoop.it
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads.

Via Mike Gingerich
Martin (Marty) Smith's insight:

Facebook contests are trickier than you think. Facebook's Terms & Conditions are easy to break. Solid tips here for how to run a successful contests while staying out of Facebook jail (i.e. get your page taken down).   

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Mike Gingerich's curator insight, August 19, 2013 8:05 AM

8 tips that can help you succeed with your Facebook contest!

Michael Pingree's curator insight, September 12, 2013 5:39 PM

Jail is a very bad thing...

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Boobjam, Games & Women - Why A Contest About Creating A Video Game Is Subversive

Boobjam, Games & Women - Why A Contest About Creating A Video Game Is Subversive | Contests and Games Revolution | Scoop.it
Cara Ellison: US writer Jenn Frank is curating a competition, challenging entrants to write a game about breasts (RT @jemimakiss: Guardian Tech >> Boobjam – politics of breasts in video games: http://t.co/6F5VSpx952)...
Martin (Marty) Smith's insight:

This is an interesting artcle. Stick with it as it delves into the sociology of being a woman in the world today. The concept seems simple - create a video game about breasts. Turns out not so much.

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Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog

Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog | Contests and Games Revolution | Scoop.it
As gaming becomes a fastest-growing usage category of mobile, Neomobile bets on gaming apps powered by HTML5 and cloud technologies.
Martin (Marty) Smith's insight:

Great article on the state of mobile gaming. Love this section:

As the gaming industry shifts its focus from computers and consoles to mobile devices, the demand for new games rises, as each smart device owner becomes a gamer: the number of gamers will reach 1,55 billion this year.[2] The availability of these new gaming devices, broad-band coverage, the screen size and new business models are influencing the gaming expansion.
 

Mobile games are becoming an increasingly important component of the global industry and currently account for 33% of all app downloads and an impressive 66% of all app revenue[2]. They are also the most time consuming: 32% of our time on mobile we spend playing games, far ahead of browsing (20%) and Facebook (18 %)[3].

- See more at: http://www.neomobile-blog.com/html5-mobile-game-momentum-neomobile-invests-boostermedia/#sthash.W6Z2gajZ.dpuf 

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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | Contests and Games Revolution | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...
Martin (Marty) Smith's insight:

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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The iOS 7 Game Changers from Techpinions

The iOS 7 Game Changers from Techpinions | Contests and Games Revolution | Scoop.it
iOS 7 is a big deal, really big - the biggest change to iOS since the original iPhone. Indeed, it's hard to prepare long-time users for how significantly
Martin (Marty) Smith's insight:

iOS7 is a game changer for gamers and game developes.

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Game On Playing For Money In $12B Video Game Industry

Game On Playing For Money In $12B Video Game Industry | Contests and Games Revolution | Scoop.it
Steve Kilgallon meets a pair of Kiwi kids hoping to cash in on the video gaming boom.
Martin (Marty) Smith's insight:

I didn't know there is an entire sub0culture / industry that plays video games for money until watching a movie about video games. I also didn'tknow that video games at $52B a year dwarf hollywood at $12B.

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Enterprise Gamification Best Practices

Enterprise gamification best practices, presented at HCII (Human-Computer Interactions International) 2013.
Martin (Marty) Smith's insight:

Great Slide share on enterprise gamification from @martarauch.

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Pilar del Pozo's comment, September 17, 2013 3:54 AM
I agree with Martin: Great Slide!
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Braid Video Game Rocks TIME In A Very COOL Way, Could ECOM?

Braid Video Game Rocks TIME In A Very COOL Way, Could ECOM? | Contests and Games Revolution | Scoop.it

If you don't know Braid check out this great movie on Netflix:
http://amzn.to/166MWcD (link is to Amazon since it is impossible to link in Netflix) Great documentary about the fierce creativity of independent video game creators. 

Braid played with TIME providing a rewind tool. Very cool idea and one I can't help but wonder if it could help ecommerce. It is easy to get lost in ecom these days. What if we could rewind by levels.

So a short rewind might be equal to a single back link, where a moderate might be back three clicks. As long as we are in there manipulating time could we create a "rewind with benefits" feature where our algorithms rewind a customer to where they seem to want to really be going or to find what they seem to be trying to find.

Cool idea and cool game.  

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Gamer vs. Part of the Game - Which is Better?

Gamer vs. Part of the Game - Which is Better? | Contests and Games Revolution | Scoop.it
A team at the University of Waterloo is using the Princess and the Peanut along with an app called MyFoodFacts to see if being part of the plot makes gameplay a better experience (RT @gamkt: RT @TheCommerceLab: Stories we play:
Martin (Marty) Smith's insight:

Great study with a surprising result.

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Increase Engagement: Include Core Drives That Make Candy Crush So Addictive To #Gamify

Increase Engagement: Include Core Drives That Make Candy Crush So Addictive To  #Gamify | Contests and Games Revolution | Scoop.it
Regular Stanford Lecturer Yu-kai Chou evaluates the Game Mechanics of the popular game Candy Crush and explains through the Octalysis Framework why it wins. (Game Mechanics Research: What Makes Candy Crush so Addicting?
Martin (Marty) Smith's insight:

WOW, what a great post about game mechanics. The psychology of games can inform every Internet marketers efforts. More you know about the real drives of your customers, their personas and your segments the more money you make online.

Here are the "Core Drives" that explain why Candy Crush is so addicting:

* Core Drive #1: Epic Meaning and Calling
* Core Drive #2: Development and Accomplishment
* Core Drive #3: Empowerment of Creativity and Feedback
* Core Drive #4: Ownership and Possession
* Core Drive #5: Social Influence and Relatedness
* Core Drive #6: Scarcity and Impatience
* Core Drive #7: Curiosity and Unpredictability
* Core Drive #8: Loss andAvoidance


Think of "core drives" as things to build IN to your website. Does your website create "Epic Meaning and Calling" or provide Social Influence and Relatedness? The more Internet marketers think like game developers the more money we make. The more "core values" we include the more we think like video game developers.


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Can GAMES Cure Cancer: Gamified mHealth App Helping Pediatric Patients Fight Cancer

Can GAMES Cure Cancer: Gamified mHealth App Helping Pediatric Patients Fight Cancer | Contests and Games Revolution | Scoop.it
Health services company Cigna is partnering with HopeLab to globally launch the digital health firm’s health app designed to educate and motivate pediatric (Cigna launches #mHealth gamification app to help fight pediatric cancer
Martin (Marty) Smith's insight:

Very cool way to teach, coach, train patients with games, gamification and competition. 

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Strive For Outcomes Not Inputs via Gamification

Strive For Outcomes Not Inputs via Gamification | Contests and Games Revolution | Scoop.it
By: Leroy Mason, Global Chief Technologist, Applications Innovation Services, Hewlett Packard Company Gartner’s article on Hype Cycle for Application Services 2013 is rich with predictions about products, platforms and architectures woven into the...
Martin (Marty) Smith's insight:

That is a great sentence and the core of gamifications many benefits - strive for outcomes not inputs. Logical and simple right? Not so much as it turns out.

We collect and gather things easier than we value them. This post points out how difficult it can be to focus IT development without a gamified construct. I would make the same point for Internet marketing.

The more focused on RESULTS the better we are in the highly relative world of Internet marketing. Relativity teachers that where we are and how we see influences what we see. True for Internet marketing too.

How can any system overcome its own Heisenberg problem - the act of observation changes what is being observed - simple gamify it and the point is if not moot at least rendered harmless.

Games focus competitionon a cherished result. Relativity says what we think is cherished today may be tomorrow's junk. Guess what? If your game systems are flexible and fast enough creeping relativity doesn't matter. You make your money back and then some as you move your camp to the next challenge.

So strive for outcomes not inputs and read my Gamification: Winning Hearts, Minds and Loyalty Online white paper:
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Behind The Curtain: ROBLOX Battle Plan Metrics and the Big Picture ...

Behind The Curtain: ROBLOX Battle Plan Metrics and the Big Picture ... | Contests and Games Revolution | Scoop.it
Making the decision to completely overhaul ROBLOX Battle was challenging–as the Lead of the Games Team, I'm tasked with thinking about the big picture. Whereas Dan worked on gameplay specifically, and Luke was ...
Martin (Marty) Smith's insight:

Cool peer behind the product development curtain. Lots of good tips here including define success with a language all can agree to and understand (metrics) and focus, focus, focus. 

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Mobile Games ROCKING: Digital Games Market Reaches $1.1B - Forbes

Mobile Games ROCKING: Digital Games Market Reaches $1.1B - Forbes | Contests and Games Revolution | Scoop.it
Candy Crushed: Digital Games Market Reaches $1.1B Forbes This July, revenue from digital games ticked up 5.4% year over year, and the industry now tops out at $1.1B in the US, mostly thanks to mobile, says an analytic report from SuperData (via...
Martin (Marty) Smith's insight:

More data about why smart phones are really "game consoles". 

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