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Semantic Web Is A Game and an Ecom Game Changer

Semantic Web Is A Game and an Ecom Game Changer | Contests and Games Revolution | Scoop.it
Gamer Joseph Kim Rocks E-commerce These are the times we live in. Times when one of the most substantial, intelligent and interesting e-commerce and cont
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Big Fish Games cutting jobs, closing offices - The Seattle Times

Big Fish Games cutting jobs, closing offices - The Seattle Times | Contests and Games Revolution | Scoop.it
Gamasutra Big Fish Games cutting jobs, closing offices The Seattle Times Big Fish Games — one of Seattle's leading game companies and larger tech employers — is undergoing a major restructuring, laying off 49 people at its headquarters and closing...
Martin (Marty) Smith's insight:

Games Biz Is Different
Fascinating look at what is working in games. FREE to play games, a version on the freemium business model, are doing well. When then is Big Fish, a major Seattle employer, laying off 49?

I've never worked for a company with record sales that are laying off people, but I was a consumer products goods (CPG). CPG used to be about boots on the ground.

Doubt boots on the ground matter all that much today since the battle for hearts and minds is what sells the brands. Distribution is still a WAR, but without the market dev done before your product is on a shelf any brand has little chance. 

Today's distribution is only as good as the social media, mobile marketing and Internet marketing creating the demand by winning hearts and minds. Video games are different.

Video games, especially the smaller faster free and mobile play games need fewer people with more skills. You don't invade Russia in the winter in the same way as P&G made sure they had the right number of Bounce product facings. 

Big Fish is an example of the new math. Bring people together, create fast, amplify everything, respond to the zeitgeist almost as it happens and don't carry more costs on your P&L than shifting sands can afford.  

 

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Alex Wade's comment, August 28, 2013 3:45 AM
I'm never convinced by arguments that social media alone 'wins hearts and minds' surely it's more about HOW they are used? Wasn't it McCluhan who said that 'old' media always co-exist alongside 'new' media? It's convergence, not divergence that wins the race . . .
Martin (Marty) Smith's comment, August 28, 2013 4:52 AM
Not sure of the context of this thought but agree with it. Execution always matters and I would never make the "social media alone" argument since Ilm more of a "tapestry" guy. The idea is we content marketers are only as strong as our weakest link be it blogging, social media, content marketing, SEO, link building, cause marketing, video marketing, etc... Social media needs grist for the mill, so "alone" never, great execution always and McCuhan is cool :). M
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Facebook Contests Tips So You Don't End Up In Jail

Facebook Contests Tips So You Don't End Up In Jail | Contests and Games Revolution | Scoop.it
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads.

Via Mike Gingerich
Martin (Marty) Smith's insight:

Facebook contests are trickier than you think. Facebook's Terms & Conditions are easy to break. Solid tips here for how to run a successful contests while staying out of Facebook jail (i.e. get your page taken down).   

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Mike Gingerich's curator insight, August 19, 2013 5:05 AM

8 tips that can help you succeed with your Facebook contest!

Michael Pingree's curator insight, September 12, 2013 2:39 PM

Jail is a very bad thing...

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Boobjam, Games & Women - Why A Contest About Creating A Video Game Is Subversive

Boobjam, Games & Women - Why A Contest About Creating A Video Game Is Subversive | Contests and Games Revolution | Scoop.it
Cara Ellison: US writer Jenn Frank is curating a competition, challenging entrants to write a game about breasts (RT @jemimakiss: Guardian Tech >> Boobjam – politics of breasts in video games: http://t.co/6F5VSpx952)...
Martin (Marty) Smith's insight:

This is an interesting artcle. Stick with it as it delves into the sociology of being a woman in the world today. The concept seems simple - create a video game about breasts. Turns out not so much.

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Learning Crowdfunding From The Dwarven Delve Kickstarter Campaign via @tinkerhouse

An Action Puzzle Crawl in which players lead a band of dwarves through dungeons they create on the fly using rotating hex tiles.
Martin (Marty) Smith's insight:

Magical Realism Vs. Business Convention
Interesting Kickstarter campaign here from Tinkerhouse Games demonstrating the art of The Ask. Note how the rewards are substantial but not costly in either shipping or other hard costs. I love the "hang out" reward (reserved for the bigger donations) and the creativity shown in incorporating donors into the company's process.

I think the ask is a tad high. Only 40% of Kickstarter campaigns get funded and most are funded below $10K. There are 18 days left. This means, at least statistically, Tinkerhouse is unlikely to make their goal. Campaigns that reach 20% to 25% in the first few days are 80% likely to hit their goal (why SEEDING your campaigns and lowering your ASK is a real good idea).

Another change I would make to the Tinkerhouse Games campaign is to lose the strained convention of an impromptu meeting. The video doesn't have a clear WHO WE ARE set up nor a clear ASK. The team is clearly deeply involved in their craft and so makes a very common marketing mistake - they assume all viewers are like them.

Some viewers can parse the magical realism they create, but the people I know who can write $60K checks want context, clarity and relevance. The bigger your ASK the more efficient your messaging must be. As you go UP the food chain in ASK your marketing must be MORE clear.

I am NOT saying leave magical realism on the side of the road. The magical realism they create has value in that it shows they walk and talk their craft, but any such demonstration must be met with more practical concerns that answer basic questions such as:

* Where did the $60K figure came from?
* What will the money create?
* What is the ROI?
* Who are THEY?

* What is the VISION going forward?

ROI? You might think that Kickstarter campaigns don't need to address ROI since the ASK and the GIVE are closed loops (more donation than investment). You would be WRONG! Investors, and anyone giving you any money in this context should be thought of as an investor, must know that you are a capable steward of their money.

We all have a million ways to spend our money. Donating some to TinkerHouse requires more business knowledge and less magical realism (but don't lose it all :).

Hope Tinkerhouse achieves their goal or, if they don't, I hope they rethink and try again since they are onto the kernel of a good idea, an idea a little marketing and some rethinking could help.

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Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news

Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news | Contests and Games Revolution | Scoop.it
Gamification startups are still finding innovative methods to stake their places in new niches while producing large profits (GB: Gamification Startups Are Finding New Niches and Greater Profits http://t.co/M2eaUXnzqY...
Martin (Marty) Smith's insight:

Great short post about the many new "gamification" startups being created to feed one of the hottest trends in Internet marketing. A "gamification startup" can be many things including:

* A Company That Sells Gamificaiton To Others.
* A Software As A Service product to help gamify.

* A highly gamified approach to standard business models (B2C or B2B).
* A white label platform capable of gamifying the content or commerce of others.

Gamification is hot because it works. Yes there is a, "When everyone gamifies badly gamification doesn't work," snobbery going on from some companies. I was treated poorly by a gamificaiton company that had the audacity to charge more than $100K for their gamificaiton platform.

$100K is absurd since how YOUR website should be gamified is a unique journey it needs to take. Paying someone $100K to help you modify an off-the-shelf SaaS seems goofystupid. Put that money into creating great games and rewarding your gamers and most Internet marketers would be better off.

The HEAT that is on in the #gamification space is both good and bad news. Good news because new players will come in and those new players may help lower costs. Bad news because inflated prices for something most can do by reading a book (or two) are the result of so much HEAT.

You can read the Atlantic BT Gamification: Winning Hearts, Minds and Loyalty Online white paper I wrote for FREE :).



http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Apple Store App Gives Away Free Stuff To Build Store Traffic

Apple Store App Gives Away Free Stuff To Build Store Traffic | Contests and Games Revolution | Scoop.it
This is going to be a weekly offer, and the giveaways won't be limited to apps; they will reportedly include games, songs/videos and ebooks.
Martin (Marty) Smith's insight:

Not ure I understand hi the one, Apple's desire to make more IPhone sales, is created by the other, Apple's app giving away free stuff, but maybe our understanding isn't necessary :),

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GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment]

GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment] | Contests and Games Revolution | Scoop.it
After years of being strictly a platform for gaming companies to distribute and promote their titles, Facebook on Tuesday unveiled its new mobile games publishing initiative, aiming to back a select handful of gaming outfits to ...
Martin (Marty) Smith's insight:

Facebook As Partner
Wow, this move by Facebook in interesting and a balloon filled with interesting ideas and notions. Facebook is setting up to do more than simply host games. Facebook will take a cut of game revenue in order to help facilitate product acceptance in ways only it can (tap that amazing database for "like me" gamers).

There is talk that Facebook's real revenue comes from the information they've managed to gather on a billion people. This move suggests a way for Facebook to make money from its information while helping nascent game companies get a leg up. Sounds like a win-win to me.

 

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Khalid Hart's curator insight, March 6, 9:00 AM

Facebook has really turned its tide as far as usage goes.  I rarely if ever see a status anymore. These days all I see is pictures from some page I liked back in 2010 and then multiple candy crush saga invites.  I used to play Mafia Wars until I realized that it's a never ending game. Someone told me they surpassed rank level 999 and was still ascending.  Simply put Facebook has become its own unofficial console. I say that because there are plenty of games to choose from not to mention you can also tie in your mobile device games to Facebook.

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Gamification is Here: Build a Winning Plan!

Presentation for LavaCon 2012 enterprise gamification,gamification,game design,marta rauch,rauch,gamification messages,gamification strategies,game changers,gam (Gamification is Here: Build a Winning Plan!
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Is Measuring Gamification ROI Mission Impossible? A: No

Is Measuring Gamification ROI  Mission Impossible? A: No | Contests and Games Revolution | Scoop.it
Measuring ROI is an elusive task: you have external factors that affect the results; measuring the baseline is a subjective process; forecasting future impact is hard and even calculating the actual investment is a project by itself.
Martin (Marty) Smith's insight:

This is an excellent post and the graphics are worth the price of admission.

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Nissan Versa Video Contest On Instagram, Vine

Nissan Versa Video Contest On Instagram, Vine | Contests and Games Revolution | Scoop.it
AllFacebook
Video On Instagram, Vine Are Co-Passengers In Campaign For 2014 Nissan ...
AllFacebook
Readers: Is Nissan's Your Door to More Video Contest a good example of innovative use of Video on Instagram by brands?
Martin (Marty) Smith's insight:

Cool, I have a Versa (bought it because it is spunky and I can get my bicycle in it), so may just ENTER this cool contest.

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Tyler Negus Snidow's comment, July 11, 2013 2:51 PM
post a link to your video when it's done!
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For The Love Of The Game: Using Gamification In MR As A Complimentary Tool

For The Love Of The Game: Using Gamification In MR As A Complimentary Tool | Contests and Games Revolution | Scoop.it
While the emergence of gamification is certainly an exciting prospect for market researchers and consumer insights professionals, it is not the end all be all, so proceed with caution!
Martin (Marty) Smith's insight:

You can gmify anything including market research. 

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5 Common Contest & Games SEO Mistakes

5 Common Contest & Games SEO Mistakes | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Contests and Games & SEO
You might think it would be hard to mess up SEO when creating a contest or a game. Contests and games create so much engagement it’s all good right? Not so much as it turns out. Here are some mistakes to avoid when creating your contests and games.

5 Common Contest and Games SEO Mistakes
1. Not embedding Poll and Survey Widgets.

2. Poor Keyword Density on Key Pages.

3. Lack of Easy Social Shares.

4. Confusing Rewards or Play Instructions.

5. Mutual Exclusive and Restrictive Game Play.

The payoff for your online properties is the VOTING that most contest and games include (voting or active play are roughly the same highly engaged concept). If you use an external vendor to handle your poll or survey like Survey Monkey you give THEM the juice. Be sure to embed the poll inside your web stack.

Contests and games take off FAST so make sure you have your title and keywords aligned with what you want to rank for AND make sure what you want to rank for matters the most.

Here again we often see great content but difficult to share. Don't do that since we play for the legitimacy created by the share these days. Make sure it is EASY to share your contest or game and that you are sharing the RIGHT thing (the contest not the page). Be sure to get your via YOU credit in there too.

Confusing reward systems or play is EASY to do. Use Occam’s razor and knock your game and reward systems down to 3 easy steps or 3 levels of reward. More than 3 and you are kidding yourself. Eventually, once you have scale, you can friction back in to weed out pain the backside players that just want the fast buck. At first and all the way until you have scale make it falling off a log easy to join, play and get rewarded.

Game play and reward systems can "EAT" themselves. If your left hand is smacking your players right hand as they attempt to do what you ask them to do play will grind to a halt and viral shares will dry up. If you see a burst of players STARTING a game but not finishing find where the drop-off is and make it easier.

 

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Strive For Outcomes Not Inputs via Gamification

Strive For Outcomes Not Inputs via Gamification | Contests and Games Revolution | Scoop.it
By: Leroy Mason, Global Chief Technologist, Applications Innovation Services, Hewlett Packard Company Gartner’s article on Hype Cycle for Application Services 2013 is rich with predictions about products, platforms and architectures woven into the...
Martin (Marty) Smith's insight:

That is a great sentence and the core of gamifications many benefits - strive for outcomes not inputs. Logical and simple right? Not so much as it turns out.

We collect and gather things easier than we value them. This post points out how difficult it can be to focus IT development without a gamified construct. I would make the same point for Internet marketing.

The more focused on RESULTS the better we are in the highly relative world of Internet marketing. Relativity teachers that where we are and how we see influences what we see. True for Internet marketing too.

How can any system overcome its own Heisenberg problem - the act of observation changes what is being observed - simple gamify it and the point is if not moot at least rendered harmless.

Games focus competitionon a cherished result. Relativity says what we think is cherished today may be tomorrow's junk. Guess what? If your game systems are flexible and fast enough creeping relativity doesn't matter. You make your money back and then some as you move your camp to the next challenge.

So strive for outcomes not inputs and read my Gamification: Winning Hearts, Minds and Loyalty Online white paper:
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Behind The Curtain: ROBLOX Battle Plan Metrics and the Big Picture ...

Behind The Curtain: ROBLOX Battle Plan Metrics and the Big Picture ... | Contests and Games Revolution | Scoop.it
Making the decision to completely overhaul ROBLOX Battle was challenging–as the Lead of the Games Team, I'm tasked with thinking about the big picture. Whereas Dan worked on gameplay specifically, and Luke was ...
Martin (Marty) Smith's insight:

Cool peer behind the product development curtain. Lots of good tips here including define success with a language all can agree to and understand (metrics) and focus, focus, focus. 

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Mobile Games ROCKING: Digital Games Market Reaches $1.1B - Forbes

Mobile Games ROCKING: Digital Games Market Reaches $1.1B - Forbes | Contests and Games Revolution | Scoop.it
Candy Crushed: Digital Games Market Reaches $1.1B Forbes This July, revenue from digital games ticked up 5.4% year over year, and the industry now tops out at $1.1B in the US, mostly thanks to mobile, says an analytic report from SuperData (via...
Martin (Marty) Smith's insight:

More data about why smart phones are really "game consoles". 

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Ireland Travel Stories Competition Seeks Next James Joyce

Ireland Travel Stories Competition Seeks Next James Joyce | Contests and Games Revolution | Scoop.it
Your Chance To Turn Your Ireland Travel Story Into A 'Pot of Gold'. Read travel stories by others.
Martin (Marty) Smith's insight:

Turn your Jame Joyce tendencies into money :).

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Win A Scholarships To Beer Camp With A Great Video

Win A Scholarships To Beer Camp With A Great Video | Contests and Games Revolution | Scoop.it
Due September 30th, 2013 - Grab your camera, snag your cell phone, push record and send Sierra Nevada your mini-masterpiece to win your chance to come to Beer Camp. Use your imagination and come up with a unique way to show that ...
Martin (Marty) Smith's insight:

Gee, create a cool video about why you should go to Sierra Nevad's "Beer Camp'...how tough can that be (lol). Only 10 out of state (CA) residents win an invitation to camp,so make your, "Why I love beer," video special and you may be headed to beer camp.

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Like To Love Photo Sweeps: @BarclaycardUS Creates Winning Facebook Photo Contest

Like To Love Photo Sweeps: @BarclaycardUS Creates Winning Facebook Photo Contest | Contests and Games Revolution | Scoop.it

Very impressed with @BarclayCardUS's Like To Love Photo Sweeps contest. The contest is well designed, feedback is immediate and it is possible to share your entry across your social nets. 

Kudos to BarclayCard USA! Well done!

See my entry of the bicycle that helped me ride from Durham to LA raising $30K for cancer research here: http://on.fb.me/130Jft5  

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Marie Brunk's curator insight, August 7, 2013 12:32 PM

Welcome to DirectBuy of NY Metro. We are the number one way in North America to buy nearly anything you may need for your home. Our extensive selection of products includes electronics, flooring, windows, window treatments, lighting, appliances, and hardware.

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10 Things You Don't Know (but should) About Online Contests [Infographic]

10 Things You Don't Know (but should) About Online Contests [Infographic] | Contests and Games Revolution | Scoop.it
10 + things you didn’t know about online contests and promotions (Photo: 10 + things you didn’t know about online contests and promotions http://t.co/E09TkFFX8l)...
Martin (Marty) Smith's insight:

IContests and games ROCK engagement reason enough to study this Infographic closely.

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The Olympics in technology stats

The Olympics in technology stats | Contests and Games Revolution | Scoop.it
Computer Weekly takes a look at how we experienced “the most connected Games ever” with our round-up of key technology stats.
Martin (Marty) Smith's insight:

Olympics are a precursor of...well of everything. Everything is going to be MORE connected not less and that connectivity is going to transform the thing itself into a new kind of consumption that borders on participation (lol).

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Are You A Good SPY? Strange Secret Ubisoft WatchDogs Contest

Are You A Good SPY? Strange Secret Ubisoft WatchDogs Contest | Contests and Games Revolution | Scoop.it

Find The Contest

Ubisoft's new WatchDogs game is strange, cool and creepy. The game is a hybrid of real life data and the creation of a game's ecosystem. Here is the preview video:

http://youtu.be/VjtlG5ElwDk

 

I love the concept of combining a GAME with real life data (cool). There is a contest hidden out there somewhere that asks you to act like a NSA spy. You first mission, Mr. Phelps, may be finding the contest entry form (good luck with that). 

I think Ubisoft's idea to wrap a game around Big Data is fascinating and a trend with legs. Can we gamify everything? Once everything is digital, and we are headed there fast, why not.  

 
If you find the contest entry gateway send it to me and I will post it, but life is too short for more looking (lol). M  

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Rogério Rocha's comment, July 20, 2013 1:51 PM
Nice scoop, Marty! Very interesting!
Maroiane Naami's curator insight, July 21, 2013 2:57 PM

This is crazy!

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Gamification for small brands

Gamification for small brands | Contests and Games Revolution | Scoop.it
Gamification, a new and effective way to engage your customers.
Martin (Marty) Smith's insight:

Good intro article. If you want more on how to gamify your marketing read Atlantic BT's #gamificaiton white paper:

Atlantic BT's Gamification White Paper
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ 

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I + IM = SE: Interactivity (I) + Immersion (IM) = Sustained Engagement (SE)

Games, gamification, and game-based learning have entered into the vocabulary of trainers, e-learning developers, and instructional designers in the past few ye

Via Ana Cristina Pratas, eunico, Francisco Revuelta
Martin (Marty) Smith's insight:

Love this, "Interactivity (I) + Immersion (IM) = Sustained Engagement (E) resulting in meaningful learning". Agree. The more social, mobile and connect our world becomes the less appealing doing anything passive becomes.

We humans want to achieve and our digital world isn't as clear in our past ditch digging days. Digital ditches need digging too, but feedback loops are more strained and less clear.


I LOVE to gamify because to do so brings rewards systems to the front. We are all Pavlov's dogs. We salivate when the bell is rung. Our jobs as Internet marketers is to RING THE BELL. This slideshare has some useful tips for bell ringing.

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Martin (Marty) Smith's comment, July 10, 2013 7:51 AM
Thanks for the Rescoop Juan. Marty
Patricia Daniels's curator insight, July 18, 2013 11:32 PM

A few keywords from the slides: interactive, immersive learning, sustained engagement, problem solving, challenging, feedback, active engagement. Used effectively, gaming and immersive learning in virtual worlds can be a real aid in the classroom. 

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Help 51 Win Free Blades To Cure Cancer From Dollar Shave Club

Help 51 Win Free Blades To Cure Cancer From Dollar Shave Club | Contests and Games Revolution | Scoop.it

Yes that is me #51 in 8th grade. Started shaving at 12 :). 

If you don't know Dollar Shave Club you should. They are great Internet marketers who want to save you money on razor blades:

http://shaved.by/dbBA


Use that link, check out some awesome Internet marketing videos and sign up. When you sign up I get a little closer to free blades for life (and you save cash).

When I win Free Blades for life all savings go to help #CureCacner. Here's how:

My @StoryofCancer Foundation (501c3 nonprofit).

CureCancerStarter.org (crowdfunding cancer research).

Story of Cancer Store (selling out to cure cancer). 

Thanks, Marty

Remember use http://shaved.by/dbBA to help CURE CANCER! 

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