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Five Foundational Design Pillars Of Game Development (and Internet marketing)

Five Foundational Design Pillars Of Game Development (and Internet marketing) | Contests and Games Revolution | Scoop.it

Love this post and the 5 pillars have much to teach ecommerce and B2B Internet marketers:

1) Everything is story
First up, we want the player to constantly feel as if they are inside a flowing narrative. It is so common that a game is distinctly split into story and puzzle/action moments. We want to blur the boundaries here and make it impossible to distinguish between the two. Whatever the player does it should feel as if it is part of the story. We do not want to have sections that simply feel like blockers to the next narrative moment. From start to finish the player should be drenched in a living, breathing world of storytelling.

2) Take the world seriously
This leads us to the next point: that every detail in an environment is connected to the story somehow. Nothing should be written off as simply a requirement for gameplay or exposition. For instance, if you find an audio log you will be able to learn more about the story by pondering its placement alone. There should be no need to "double-think"; the game's world should be possible to evaluate on its own terms.


3) The player is in charge
When you invest this much in a setting, it's important to make sure that players feel connected to it. In order to this we need to put a bigger responsibility on the player. An environment quickly loses its sense of realism if it is extremely streamlined and does not allow you to make choices. The player must be the one that drives the narrative forward.


4) Trust the player
This brings us to the next point: that we trust players to act according to the story. We do not force players to notice events by use of cutscenes and similar, but assume they will properly explore the environment and act in a rational fashion. We simply set up situations and then let the player have full control over their actions.


5) Thematics emerge through play
Now for our last foundational design rule: that the game's thematics will emerge through play. SOMA is meant to explore deep subjects such as consciousness and the nature of existence. We could have done this with cutscenes and long conversations, but we chose not to. We want players to become immersed in these thematics, and the discussions to emerge from within themselves.

WOW, if I could get an ecommerce or content marketing website to live by those rules it would never have to worry about more converting traffic. Too good!


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Why Badges Matter - Librarian Creates Site for Teachers to Earn Digital Badges

Why Badges Matter - Librarian Creates Site for Teachers to Earn Digital Badges | Contests and Games Revolution | Scoop.it
Even teachers need a little acknowledgment for learning new skills, according to library media specialist Laura Fleming.
Martin (Marty) Smith's insight:

Chaos Means Brands Matter, Brands Mean Badges Matter
As chaos, or the perception of chaos, increases we pattern seeking humans look for signposts, maps and ways out of the forest. Many say they despise social media badging with a, "Badges, we don't need no stinking badges," attitude.

Badges are meaningful icons, icons with a story of legitimacy behind them. Badges are earned, competed for and so cherished. This post shares how Librarian created badges to help define digital expertise among teachers.

When you learn something new you've worked hard. Everyone knows we are in the "constant learning" world. Luckily it is easier to learn new skills, but it can be hard to identify those new skills on your LinkedIn profile.

Badges like the ones Librarian created are great examples of how to create meaningful icons that help define personal branding and makes a conversation about who knows what easier and more universal.

So who needs some "stinking badges"? Chances are you do :). M

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Gamification: 6 Cool Strategies To Get Your Customers "In The Game" [3 from @ScentTrail)

Gamification: 6 Cool Strategies To Get Your Customers "In The Game" [3 from @ScentTrail) | Contests and Games Revolution | Scoop.it

Marty Note
Great post about how to increase involvement in your games with 3 simple ideas:


* Storytelling. 
* Growth Hacking.

* The Lonely Dancer Effect. 

Great section on Growth Hacking. I would add a 3 more ideas:

* Sticky Mnemonic. 
* Thermometers. 
* Leaderboards & Competition.

 

Sticky Mnemonics
Marketers are TEACHERS. We form information in understandable ways and we "Teach The Teachers" since our biggest goal these social media days is winning hearts and minds and creating a growing tribe of brand advocates.  

One of the most helpful tools to recruit and scale a new idea is the "sticky mnemonic". RobinHood.org are masters of the "sticky mnemonic". "Fight poverty like a New Yorker", is a great example of an analogy that creates deep meaning and so is sticky and easy to transfer. 

When the Heath brothers put a piece of simulated duct tape on their book Made To Stick they were using a "sticky mnemonic" to help sell books. No matter what you do, sell, or preach having a sticky mnemonic helps. 

Thermometers
Scaling happens faster when visitors can SEE it. Ever notice how there is a regularly updated big red thermometer outside the Red Cross or United Way that shows their GOAL and PROGRESS. 

Charities know progress creates momentum when SHARED. Create a simple widget that shows progress. NEVER start with zero, but don't be afraid to share a thermometer with low numbers. Each stage of your counter's life has value for different kinds of supporters. 

Some "early adopter" supporters want to be in early so seeing a thermometer with low numbers is thrilling to them. Other supporters and community members will only want to join when it feels safe to do so. Seeing the thermometer hit its middle areas where acceptance is secure and general will motivate this “middle” group. 

Finally the laggards will join when there is an apparent cost to not joining, so seeing the thermometer nearing its goal laggards will get on board so they can say they did (and some will claim early adopter status lol). 

Leaderboards & Competition
Scoop.it's My Community board is brilliant gamification. When I look at "My Community" I see a chart of my views compared to Scoopiteers immediately above and below me. There are Scoopers who are WAY above me and they started by showing the very top. 

Problem is Robin Good's million views just makes my 110,000 views look hopelessly behind. Robin's success SHOULDN'T mean anything to mine, but human psychology doesn't work that way. We seen Robin's success and COMPARE. 

If that comparison feels like the TOP is out of reach we stop playing the game. The only way to keep game play consistent is to build rewards in all along the journey NO MATTER WHERE a new player is in that journey. 

Scoop.it's decision to revise the chart showing curators in the same "views" segment but hiding the top was a GENIUS move. Not only did they keep hope alive, but also their My Community chart has other valuable uses such as seeing who is trending and knowing if my content is slow or everyone is having a slow day. Brilliant gamification from a flexible leaderboard.  

 

 

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PLAY to Learn: 100 Great Gamification Sites

PLAY to Learn: 100 Great Gamification Sites | Contests and Games Revolution | Scoop.it

The incorporation of gamification to create a game-layer on top of existing educational systems is revolutionary, and many educators, students, and entrepreneurs are taking notice.

Martin (Marty) Smith's insight:

Cool and wish I had the time to look at all 100. 

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Valeria&Giorgia's curator insight, March 10, 2014 10:11 AM

La gamification è una pratica che si sta diffondendo molto. A questo scopo nascono centinaia di siti che trattano l'argomento, tra cui teacherswithapps.com, blog di servizi per insegnanti che raccoglie articoli e una serie di app scaricabili che rispondono a diverse esigenze. L'articolo propone dei siti per i docenti che vogliono cominciare a sfruttare il gaming.

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Designing For Gamification

Within this presentation I analyze how the process of Design Thinking might be a good fit for applying gamification on products or services.

Via Fred Zimny, massimo facchinetti
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Photo contest: My Favorite Picture of You - Advocate Media

Photo contest: My Favorite Picture of You - Advocate Media | Contests and Games Revolution | Scoop.it
Advocate Media
Photo contest: My Favorite Picture of You
Advocate Media
Advocate editors want your favorite photo of your spouse, significant other and/or one true love. Not in a creepy way.
Martin (Marty) Smith's insight:

Cool idea. M

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Come The Revolution Elephants Beat Hippos: Dreamforce to Feature Over 15 Gamification Sessions

Come The Revolution Elephants Beat Hippos: Dreamforce to Feature Over 15 Gamification Sessions | Contests and Games Revolution | Scoop.it
/PRNewswire/ -- Gamification is set to be a hot topic at Dreamforce 2013, Salesforce's annual conference for business leaders across sales, customer success, marketing, and services.
Martin (Marty) Smith's insight:

Wish I could afford to attend Dreamforce.

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Badgeville Launches Gamification Behavior Platform 5.0

Badgeville Launches Gamification Behavior Platform 5.0 | Contests and Games Revolution | Scoop.it

Wow, WANT this new Badgeville platform BAD. Can't afford iit but want it. 

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Walmart's Sweepstakes Gives Away a Next-Gen Console, Games, and More - About - News & Issues

Walmart's Sweepstakes Gives Away a Next-Gen Console, Games, and More - About - News & Issues | Contests and Games Revolution | Scoop.it
Walmart's Sweepstakes Gives Away a Next-Gen Console, Games, and More About - News & Issues In addition, 12 winners will receive a Collector's Edition Watch Dogs video game, five will receive an Alcatel onetouch Fierce Phone on the T-Mobile Network,...
Martin (Marty) Smith's insight:

Wow Walmart enters contest and games space. Is gamification next? 

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Gamify with Gamification by Design

Gamify with Gamification by Design | Contests and Games Revolution | Scoop.it
Gamification is the use of game thinking and mechanics to solve problems and engage audiences. While it can be applied to anything, I’m interested in gamifying non-game web applications, in order t...
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Are You A Great Bug Hunter? You Might Win Cool Cure Cancer SOCKS

Are You A Great Bug Hunter? You Might Win Cool Cure Cancer SOCKS | Contests and Games Revolution | Scoop.it

BUGS Suck
We created CureCancerStarter.org with my salary and 401k and a grant from Atlantic BT where I'm a Marketing Director. We are keeping costs down by asking for help.

If you are a great "Bug Hunter" please find bugs on http://www.curecancerstarter.org and report this on this form

http://jotform.us/form/32894580773164

Thanks. Marty

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The Growth Of Facebook Games And Just How Addictive Are They? #infographic

The Growth Of Facebook Games And Just How Addictive Are They? #infographic | Contests and Games Revolution | Scoop.it
What Is The Growth Of Facebook Games And How Addictive Are They? #infographic Bestaccountingdegrees.net Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
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3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify

3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify | Contests and Games Revolution | Scoop.it
How games can organize millions of people to accomplish great things (book ...
PandoDaily (blog)
Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.
Martin (Marty) Smith's insight:

3 Most Important Words In Internet Marketing: Games, Gamification, Gamify

Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend:

* Web 3.0.
* How Online Environments Work.
* Human nature.

Web 3.0
We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as:
* The site is highly responsive (looks good no matter what kind of devices is looking at it).

* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply.
* The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.


Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations.  Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages.

Online Environments
Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information.

If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again.

Human Nature
We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups.

The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again.

I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.

 

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John van den Brink's curator insight, October 4, 2013 3:17 PM

Great scoop by Martin and pay attention to his insight! 

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9 Mobile Game Companies Generated $100M+ In Sales In 2013

9 Mobile Game Companies Generated $100M+ In Sales In 2013 | Contests and Games Revolution | Scoop.it

Guess the mobile gaming model is beyond "proof". Question is how can others cash in too?

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Lori Wilk's curator insight, December 14, 2013 8:03 AM

Cashing in on mobile gaming is no game,it's big business. #mobile#gaming

Suggested by Sarvesh Chandra
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Top 10 Augmented Reality Games for Android / iOS platforms

Top 10 Augmented Reality Games for Android / iOS platforms | Contests and Games Revolution | Scoop.it
Top 10 Augmented reality games includes racing augmented cars, fighting enemies, trailing for treasure, placing virtual play and more, all in augmentation.
Martin (Marty) Smith's insight:

Augment my reality please!

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Gamify Your Commute With This Super Mario

Gamify Your Commute With This Super Mario | Contests and Games Revolution | Scoop.it
Check out this amazing looking Subway map, combining 16bit art, Retro gaming, and Public Transport nerdiness into one glorious hole... Gamify Your Commute With This Super Mario-Themed Subway Map ...


Link to Wired article: http://www.wired.com/gadgetlab/2013/12/videogame-themed-city-maps/

Martin (Marty) Smith's insight:

Cool idea.

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Gamification Myths, Legends and Examples

Gamification Myths, Legends and Examples | Contests and Games Revolution | Scoop.it
I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".
Martin (Marty) Smith's insight:

This post is a tad confusing. Is opening stances is "gamification is being driven by novelty and hype". I agree and disagree with that statement. Yes there is hype, but gamification, the application of game theory to business, is far from new. 

Airlines have been using games for years games called "frequent flyer miles".  When I was growing up moms collected books and books of S&H Greenstamps. The lotto is a game, so examples of successful game theory used by business abound. 

The idea we can create something called "enterprise gamification" for Fortune 1000 companies is somewhat new and it can be full of "hype". The web is the source of that hype. 

Any gamification system needs agreed upon rules; a "game ground" and clear stimulus matched to ever increasingly motivated response. The web makes creation of a game ground easy, players abound and so creation of games and the use of game theory are easier to apply. 

I call BS on the famous 80% will fail Gartner projection too. Or, more accurately, call "so what". I was an Internet marketer and when we started doing anything new at least 80% failed miserably. The web is a self-healing system, so today's failure is tomorrow's winner. 

Great examples in this post after you read down past the confusing intro. Worth a scan for those examples.  

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Games Workshop's Facebook Relaunch Is Bang On - Econsultancy

Games Workshop's Facebook Relaunch Is Bang On - Econsultancy | Contests and Games Revolution | Scoop.it
Reinventing yourself on Facebook? Games Workshop gets it bang on
Econsultancy (blog)
Sometimes getting something very publicly (and very badly wrong) can turn out to be a blessing in disguise.
Martin (Marty) Smith's insight:

Grat post about a little engine that could on Facebook, how to relaunch your social presence and why giving up is not an option. 

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Gamification Comes To Sales With New PowerStandings Tool

Gamification Comes To Sales With New PowerStandings Tool | Contests and Games Revolution | Scoop.it
InsideSales.com Releases PowerStandings(TM) Gamification Tool for Increased ...
Martin (Marty) Smith's insight:

Gamify To Make More Sales
I started in sales with P&G and M&M/Mars and PowerStandings seems to understand sales people's unique psyche - WINNING. Give salespeople numbers, and almost any kind of numbers will do as long as there is some challenge, and they will beat them, trash talk their fellow competitors and "get 'er done".

Cool new #gamification tool. Marty

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The Gamification Revolution Web Series With Gabe Zichermann

The Gamification Revolution Web Series With Gabe Zichermann | Contests and Games Revolution | Scoop.it

The Gamification Revolution is a Live Weekly Web Show featuring Gabe Zichermann and other gamification experts every Thursday at 1PM EDT. Watch and learn!

Martin (Marty) Smith's insight:

Gabe rocks gamification.

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Teaching Empathy Through Digital Game Play

Teaching Empathy Through Digital Game Play | Contests and Games Revolution | Scoop.it

“ Video games can offer a playful approach to learning a new concept, providing a jumping off point for diving deeply into a topic. Games can’t do all the teaching, but they are an engaging way to get kids thinking -- even about ethics.”


Via Gust MEES, Reucover
Martin (Marty) Smith's insight:

I love the idea of teaching through video games. One of my favorite books is Steven Johnson's Everything Bad Is Good For You.


Johnson's book is about how the video revolution has helped make us smarter and ready us for ths crazy digital time we live in. Johnson proposes a clear way to know the differnedce beteen life NOW and THEN. Try watching an old show like My Three Sons or I Dream of Jeannie. Can't be done. Too slow and goofy. 

This post makes me wonder how ecommerce websies could "teach empathy" via games too.  

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Top 10 Contests & Games Revolution Scoops All Time

Top 10 Contests & Games Revolution Scoops All Time | Contests and Games Revolution | Scoop.it

Top 10 Contests & Games Revolution Scoops

http://sco.lt/8oUphR Graphic + Post - Complete Gamification Framework | via @yukaichou  


http://sco.lt/8nXAgb Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify 

http://sco.lt/6Ca6VN Blog Post - Six Cool eCommerce Gamification Examples

http://sco.lt/7pDYXJ White Paper - Gamification: Winning Hearts, Minds and Loyalty Online


http://sco.lt/5rXzaz Infographic - Enterprise Gamification

http://sco.lt/8gvVXl Scoopit Post  - Big Data and Gamification's Big Bang

http://sco.lt/8Nyf9V Blog Post - Google Making Mobile Games More Social

http://sco.lt/6FbuyH Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun


http://sco.lt/6IuABF Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites

Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/69HeAj




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Toy Story in Space Play Set for Disney Infinity Marries Bits and Bytes - WSJ

Toy Story in Space Play Set for Disney Infinity Marries Bits and Bytes - WSJ | Contests and Games Revolution | Scoop.it
Disney Interactive Releases Toy Story in Space Play Set for Disney Infinity Wall Street Journal Players can place real-world toy versions of favorite Disney characters onto a device called the Disney Infinity Base and transport them into the...
Martin (Marty) Smith's insight:

Cool and don't be fooled this is more Pixar than Disney. M

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Cure Cancer Photo Contest - Need Strutta Help

Cure Cancer Photo Contest - Need Strutta Help | Contests and Games Revolution | Scoop.it

Have a cool idea for a Cure Cancer Photo Contest. Imagine the day we cure cancer. Now show us that picture.

I'm creating the contest with Strutta and can't figure out how to test the form. If anyone knows how please email me Martin(at)StoryofCancer.org.

Discovered the problem is with Facebook not Strutta. Thee is no sandbox in Facebook to test so Strutta recommnds creating a dummy page and testing on that.


Strutta has a sandbox for their pro membership, but I already feel a little baited and switeched since I'm at the $200 a month level now after hoping to create with their free trial option. Not so much as it turns out. .

Thanks, Marty

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Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog

Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog | Contests and Games Revolution | Scoop.it
As gaming becomes a fastest-growing usage category of mobile, Neomobile bets on gaming apps powered by HTML5 and cloud technologies.
Martin (Marty) Smith's insight:

Great article on the state of mobile gaming. Love this section:

As the gaming industry shifts its focus from computers and consoles to mobile devices, the demand for new games rises, as each smart device owner becomes a gamer: the number of gamers will reach 1,55 billion this year.[2] The availability of these new gaming devices, broad-band coverage, the screen size and new business models are influencing the gaming expansion.
 

Mobile games are becoming an increasingly important component of the global industry and currently account for 33% of all app downloads and an impressive 66% of all app revenue[2]. They are also the most time consuming: 32% of our time on mobile we spend playing games, far ahead of browsing (20%) and Facebook (18 %)[3].

- See more at: http://www.neomobile-blog.com/html5-mobile-game-momentum-neomobile-invests-boostermedia/#sthash.W6Z2gajZ.dpuf 

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