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Bring Sexy BACK Contest From PhysiciansFormula.com

Bring Sexy BACK Contest From PhysiciansFormula.com | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Cool contest asks for contestants to create "mood boards" with products from the sponsor. Cool idea for how to create a visually rich User Generated Content (UGC) contest with low overhead because you are using OPP (Other People's Platforms). Good job of putting the entry form on their site NOT the social net.

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The Gamification Backlash Against Neo Maxi Zoom Dweebies (You and ME)

The Gamification Backlash Against Neo Maxi Zoom Dweebies (You and ME) | Contests and Games Revolution | Scoop.it
Michael Wu, Ph.D.is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in onl (The #Gamification Backlash + Two Long Term Business Strategies - http://t.co/cqbrbbEgLs)...
Martin (Marty) Smith's insight:

Badges We Don't Need No Stinkin Badges
Had someone get pretty upset with me last night. She perceived that I was making light of gamification and tossing around the term like a neo maxi zoom dweebie.

I am an INTERNET MARKETER. This means I know and use terms like gamification with the proper amount of circumspection. I also had the "Father of Gamification" take me to the hoop the other day on Cure Cancer Starter pretty hard.

To the Gamification police I say CHILL.

 

Gamification has its own built in Darwinian thing. It is NOT easy and will not treat those who are looking for a quick fix well. Like any Internet marketing gamification takes testing, tweaking and listening more than you talk. These points are made in the article if a tad on the preachy side (for my taste).

I've experienced this feeling before. It is as if the lucky few inside the club now want to shut the doors because they see their reputations and livelihoods at risk by the legions of neo maxi zoom dweebies flooding the market.

All markets change and the first settlers desire to fend off the latest wave, filled though it may be with zoom dweebies, is arrogance and hubris. Better to LEARN and LISTEN (at least in my 13 years of IM and 30 years of marketing experience).

Let me judge THIS article less harshly. This post is more balanced than the comment from yesterday or my beat down from the "Father of Gamification". I'm still here working on CureCancerStarter.org so those things didn't KILL me but made me stronger and more determined.

Don't think gamification is the EASY thing to do inside of otherwise complicated Internet marketing. It is NOT and there are all kinds of "gamification" so study up, test and don't be pushed away from the door because those inside are saying the gamification green room is full.

 

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Gamification: What's the nature of our game ?

Gamification: What's the nature of our game ? | Contests and Games Revolution | Scoop.it
 " Please to meet you Hope you guess my name But what's puzzling me Is the nature of our game " Great lyrics from a great rock song! "Game" in the context of this Rolling Stones classic is  cool an...
Martin (Marty) Smith's insight:

You HAVE to love an article about gamificaton that opens quoting The Who. Games ROCK. Gamify me!

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COOL Zynga Raises $13M From "Gaming For Social Good"

COOL Zynga Raises $13M From "Gaming For Social Good" | Contests and Games Revolution | Scoop.it
Games for Good: http://t.co/4paDfZugKV, Giving and #SocialGood Through Gaming http://t.co/ysBAZzt5MO via @HuffPostImpact #gaming
Martin (Marty) Smith's insight:

Gaming For Social Good & Cure Cancer Starter

If you don't think my eyes got wide and my breath caught in my throat a little when I saw this post about how Zynga supports social good via game play you don't know me and my Cure Cancer Starter project, our crowdfunding platform for cancer research (http://www.curecancerstarter.org). . 


It may seem strange to think of making curing cancer a game, but not to me (a cancer survivor). I don't care WHAT helps as long as engagement, awareness and donations all go UP. 

Over the weekend I scooped a piece from Dan Pallotta about how we think about charity ALL WRONG. One way that is wrong is charity is often seen as boring requirement instead of exciting FUN. As an Internet marketer I would rather sell "exciting fun" any day since that SCALES. Boring requirement doesn't scale. 
 

Can Zynga help cure cancer? You bet. Am I going to be calling on Zynga to help do jus that? You bet. 

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Proof Content Is Traffic Is Money Atlantic BT

Proof Content Is Traffic Is Money Atlantic BT | Contests and Games Revolution | Scoop.it

Wonder if highly engaging content such as contests and games pay off? Yes is the undeniable answer to that question as this study from Atlantic BT shows. 

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Is It Time To Enforce a Gamers' Bill of Rights? - Slashdot

Is It Time To Enforce a Gamers' Bill of Rights? - Slashdot | Contests and Games Revolution | Scoop.it
adeelarshad82 writes "The SimCity launch debacle is only the latest in an increasingly frustrating string of affronts to gamers' rights as customers.
Martin (Marty) Smith's insight:

Had no idea customer service had slipped so far in the gamer space. Bill of Rights might be needed.

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4 Reasons Adults Should Play Video Games

4 Reasons Adults Should Play Video Games | Contests and Games Revolution | Scoop.it

"Playing video games is not just for fun, according to a number of studies of the impact of gaming on adults. In fact, pushing those buttons may be a pathway to physical and emotional health. Here’s what the research shows."


Via Josué Cardona
Martin (Marty) Smith's insight:

Everything Bad Is Good For You
Steven Johnson's book Everything Bad Is Good For You supplements this post nicely. Our contemporary world is complex and crowded. Video games teach an essential set of skills via play and fun. 

Adults Learn Best When Engaged
I can't sit in class anymore. Its too passive. My consumption is active, I want to take when I read, watch or find and share it across my nets. I learn best the way medical students are taught:

* Watch One.
* Do One.

* Teach one.


Video games create the watch, do, teach dynamic AND the combine it with our most open and creative "brain", the "play brain". I write this and admit I am NOT a video gamer, something I hope to fix soon (at 55). Why? Because its fun. 


* Steven discusses Everything Bad on BootTV: http://www.booktv.org/Program/5731/quotEverything+Bad+is+Good+for+You+How+Todays+Popular+Culture+is+Making+Us+Smarterquot.aspx 

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cellulari-dual-sim's comment, March 12, 2013 10:24 PM
lovin play Nintendo 3DS games, Playstation Break 3 and Xbox 360 video games
cellulari-dual-sim's curator insight, March 12, 2013 10:26 PM

fond of play Nintendo 3DS, Xbox 360, Playstation Break 3 Video Games

Yann Leroux's comment, March 31, 2013 1:52 PM
Steven Johnson's book is just awesome!
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Using Video Games To Help Women In The Developing World [VIDEO]

Using Video Games To Help Women In The Developing World [VIDEO] | Contests and Games Revolution | Scoop.it
Yesterday saw the launch of Half the Sky, a Facebook game that follows on the heels of New York Times journalist Nick Kristof’s book of the same name.
Martin (Marty) Smith's insight:

Cool idea executed well. Something my friends at Catapult.org should see. 

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Is Gamification A Commie Plot?

Is Gamification A Commie Plot? | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Fascinating, balanced and fair look at the good, bad and ugy use of gamification by the USSR. More things to learn than you might think along with a few "must avoids".

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Martin (Marty) Smith's comment, March 5, 2013 12:23 PM
Wrote a little more on this topic of how and why I curate content on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/YkQHLT81GAZ
Andriy Tymchenko's comment, March 9, 2013 5:02 AM
Martin, just out of curiosity - do you have any first hand experience of (living in) USSR? ;)
Martin (Marty) Smith's comment, April 26, 2013 10:35 AM
Andry, none Andriy. I respect and love my Russian friends as they have to put up with way more BS in a day than I've had to in my entire American life. I LOVE Russian especially the strong take on the world vision. I realize the art didn't match the promise, and please don't think I am in any way making light of the hard work being Russian entails. I respect and admire my Russian brothers and sisters tremendously, more than I can say :). Marty
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Rovio, DreamWorks Launching 'The Croods' Mobile Game March 14

Rovio, DreamWorks Launching 'The Croods' Mobile Game March 14 | Contests and Games Revolution | Scoop.it
VentureBeat
Rovio, DreamWorks to Launch 'The Croods' Mobile Game March 14
PC Magazine
Hey, mobile gamers — get ready for a trip back in time ... to the Stone Age.
Martin (Marty) Smith's insight:

Amazing partnership here could ovecome my initial reaction to anything called The Croods. My initial reaction? Well let's say it doesn't feel like a new Great Gatsby (lol). Perfectly tuned to this time? Perhaps 

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Is Gamification Overhyped?

Is Gamification Overhyped? | Contests and Games Revolution | Scoop.it
The majority of near-term gamified processes are expected to fail. (Another buzz of the month put out to pasture - Is Gamification Overhyped?
Martin (Marty) Smith's insight:

GREAT and balanced article. I don't think gamification is overhyped, but the concept of gamification sure is and yes I know this sounds like a distinction without a difference. Read the article and you will see what I mean. Helpful examples in here too, loved the Nike+ example. 

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Philippe Trebaul's curator insight, February 28, 2013 1:07 AM
Is Gamification Overhyped?

"The majority of near-term gamified processes are expected to fail. (Another buzz of the month put out to pasture - Is Gamification Overhyped?"...
Is Gamification Overhyped? via @ScentTrail http://sco.lt/...


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The Emotional Price of Making Video Games

The Emotional Price of Making Video Games | Contests and Games Revolution | Scoop.it
Making games can be a grueling, all-consuming process. John Davison talks to developers about the significant emotional challenges of this creative and commercial endeavor.
Martin (Marty) Smith's insight:

I bet the "emotional price" of creating video games is high. When I couldn't figure out how to create a Mondrian grid in HTML in 1999 it drove me crazy. I barely spoke for a month and that was TINY compared to what it must be like to work on the creation of a sustainable world with levels of play and complex front and backend architecture.

You can see those grid lines that drove me crazy here:
http://scenttrail.blogspot.com/2010/02/martins-first-web-site.html

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Badgeville Gamification Platform In Running For Cure Cancer Starter

Badgeville Gamification Platform In Running For Cure Cancer Starter | Contests and Games Revolution | Scoop.it

Badgeville gamification platform. 

Martin (Marty) Smith's insight:

Badgeville is a beautiful thing. Its interface is elegant and and its gamification powerful. It seems as if Badgeville is only interested in Fortune 1,000 clients since their "average engagement" is over $100,000. They were pretty dismissive in our conversations too, so no apparent desire to help cure cancer which is sad since curing cancer may be the ultimate game.  

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Gamification Increases Engagement 29%

Gamification Increases Engagement 29% | Contests and Games Revolution | Scoop.it
In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.

Via Stan Smith
Martin (Marty) Smith's insight:

Post Panda & Penguin Engagement Is Queen
If CONTENT is truly and finally KING post Google's Panda and Penguin updates then engagement, those things that visitors coming back to your website and viewing it for longer periods of time are queen.

In the land of engagement GAMIFICATION is a prince because here are just a few things gamification does:

* Increase time on site.
* Increase social shares.
* Increase commenting and User Generated Content (UGC).

I could go on but why. If those three don't convince you nothing will. The stat that I love from this post is the almost 30% engagement lift. Don't think of this magic as "engagement" think of it as MONEY. 30% engagement lift could translate into MILLIONS for many websites as great customers come back more often, share move often and BUY MORE OFTEN.

Couple of interesting support posts include

Gamification Backlash (on Scoopit)

http://sco.lt/7rqCIr

Storytelling is the New SEO (on Slideshare)
http://www.slideshare.net/martinmartysmith/storytelling-new-seo


Winning Hearts Minds and Loyalty Online (white paper)

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Martin (Marty) Smith's comment, March 28, 2013 7:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment, March 28, 2013 12:01 PM
Cool digital art and media Scoop.it Fausto. Marty
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Are YOU A Plant or a Zombie? 2 New Plants vs. Zombies Games Announced

Are YOU A Plant or a Zombie? 2 New Plants vs. Zombies Games Announced | Contests and Games Revolution | Scoop.it
Fans of the immensely successful casual tower defense game, Plants vs. Zombies, have a lot to look forward to. Popcap has announced (via Gamespot), not one, (Two New Plants vs.
Martin (Marty) Smith's insight:

Are you a PLANT or a ZOMBIE?

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Andrea Kuszewski This Is your BRAIN on Gamification [Video]

Andrea Kuszewski This Is your BRAIN on Gamification [Video] | Contests and Games Revolution | Scoop.it
What makes receiving a badge for completing a task so exciting? Why does seeing a progress bar almost full make us itch until we finish it?
Martin (Marty) Smith's insight:

We Can't Help Playing, And Thats Good
I am a big believer in making marketing FUN and engaging. The Internet allows marketers to understand how to reward, share, gamify and use the art and science of Internet marketing to appeal to human instincts such as:

* Our desire to learn.

* Tribal formation and inclusion.

* Need To Connect. 

* The need to mark progress in some material way (Badges).


 

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Video Game Shops, Bookstores, Music Stores = Dead And Gone, Now What?

Video Game Shops, Bookstores, Music Stores = Dead And Gone, Now What? | Contests and Games Revolution | Scoop.it
Bookshops and CD shops have already been hit. Are video game stores next to fall victim to the digital revolution?
Martin (Marty) Smith's insight:

Not a huge surprise here since anything that can go digital will. Interesting contrast with the note I scooped about experiences being the new luxury goods: http://sco.lt/8Q87Kz

We (consumers) hunger for experiences, going to a mall to queue for something we can download is apparently NOT one of those experiences. The interesting part of this story is why there is still a video store out there in the old format. Surely the future demands a pivot?

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Jim Phillips Screaming Hand Drawing Contest - Transworld Skateboarding

Jim Phillips Screaming Hand Drawing Contest - Transworld Skateboarding | Contests and Games Revolution | Scoop.it
Jim Phillips Screaming Hand Drawing Contest
Transworld Skateboarding
From the Brainfloss in our March 2013 issue, here is our interview with the legendary Jim Phillips.
Martin (Marty) Smith's insight:

Cool contest and art. I like to look at skateboarding since that little ecosystem wields tremendous cultural influence. 

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Gamification Is Dead, Long Live Gamification

Gamification Is Dead, Long Live Gamification | Contests and Games Revolution | Scoop.it
This article is about User experience and Gamification and aims to define common touch points and scenarios.
Martin (Marty) Smith's insight:

Great article on what to gamify in your website's User Interface (everything) and how (carefully). 

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SimCity On FIRE After Failed Launch

SimCity On FIRE After Failed Launch | Contests and Games Revolution | Scoop.it

Danger still looms over SimCity as Electronic Arts and Maxis try to right the massive wrong caused by its botched launch earlier this week. Plus, refund drama!

Martin (Marty) Smith's insight:

Wow, botched launch leaves even hard cord SimCity fans wondering WTF. 

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9 Amazing Things Unique to Video Games, All #StealThis For Ecom

9 Amazing Things Unique to Video Games, All #StealThis For Ecom | Contests and Games Revolution | Scoop.it
9 Amazing Things Unique to Video Games
IGN
If I asked you what's unique about video games, would you be able to name more than three things?
Martin (Marty) Smith's insight:

Unique To Video Games, But For Home Much Longer?
As a former Director of Ecommerce, stealing any 3 of these ideas currently unique to video games would be worth millions:

Immersion

Engagement

Sense of presence

Interactivity
Shaping The Experience
Customizability


Progress Blockers
Mastery
Replayability

You might think these last three would never apply to ecom, and you would be wrong. Sometimes ecommerce uses progress blockers to filer out the conversion lowering MOOKS (lol).


Mastery - a sense of understanding a "world" so well you are KING or QUEEN of it is always a good idea.

Replayability is the hardest of the three since ecommerce shouldn't suddenly change, but it can add things IN such as Easter Eggs or Amazon's famous gold box. Ecom can also use TIME as the reset button as Amazon does with their Gold Box.


I've yet to find an article about video games that is not spot on to my 7 years and over $30M in online sales as a Director of Ecommerce. The Internet marketing team that figures out how to use video game-like techniques, ideas and strategies makes the next $30M.



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Are video games like Assassin's Creed rewriting history?

Are video games like Assassin's Creed rewriting history? | Contests and Games Revolution | Scoop.it
Globe and Mail
Are video games like Assassin's Creed rewriting history?
Martin (Marty) Smith's insight:

Cool article that is pretty far afield from my core expertise, but my inclination after reading it is to say YES. I'm waiting for the game company I can white label and use inside MY (or our) content.

Problem with that idea is white labeling the same game over and over has no value, so the game itself would need to be created in blocks that were customizable so each iteration of the game felt different and unique.

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Pujan Kirat's curator insight, March 5, 2013 11:31 AM

Its going on and on an on....

 

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BADGES, We Don't Need No Stinkin' Badges - Innovation: Badges, Best Practices, and Super Widgets

BADGES, We Don't Need No Stinkin' Badges - Innovation: Badges, Best Practices, and Super Widgets | Contests and Games Revolution | Scoop.it

Gamificaiton Best Practices
Stay with this email newsletter. There is gold in them there hills, but you are going to have to get out a pick ax and shovel to find it.


I will try to remember to loop back and reform this email so it engages instead of feels a like a walk in a gulag (but I mean that in a GOOD way :).

From @Ideascale (not there is a mcro-site URLif I ever heard one LOL).

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Gamification Guru Jane McGonigal on Your BRAIN on Games

World renowned game designer, Jane McGonigal, dropped some amazing facts about gamification that will change your perspective. IBM Connect 2013 Session on Ga...
Martin (Marty) Smith's insight:

Cool riff by my favorite #Gamification author.

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Zek-9's comment, March 2, 2013 5:56 AM
cool!
Zek-9's curator insight, March 2, 2013 6:00 AM

Muy cierto, todo los que nos da los juegos, todas esas emociones nos van a servir en algo!

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Power Reviews A Gamification Option For Cure Cancer Starter

Power Reviews A Gamification Option For Cure Cancer Starter | Contests and Games Revolution | Scoop.it

PowerReviews spread their wings and gamified their very good review platform then got bought by Bazaar Voice. The company is workng through the merger and I am waiting on pricing, but Iike what I hear so far. I used PowerReviews as a DIrector of Ecommerce and was always impressed with their vision, Keep It Simple attitude and sophisticated tools. 

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