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Playing STARTUP Game Right - Encourage Friends Even If Costs YOU [Triangle Startup Factory]

Playing STARTUP Game Right - Encourage Friends Even If Costs YOU [Triangle Startup Factory] | Contests and Games Revolution | Scoop.it
Durham Incubator
Martin (Marty) Smith's insight:

WHO: Triangle Startup Factory

WHAT: Y-Combinator-like Accelerator

WHERE: Raleigh, Durham, NC 

DEADLINE: 1.20.13

Playing The Startup Game Right
Creating a successful startup is a game, a very important game with money and lives on the line, but a game nonetheless. You have to decide a few important things about who you are to successfully play the startup game. 

You must know things like:

* Am I generous or an ass?
* Do I care about ME or the greater good or both?
* Am I well-loved or SMART?

* Can I tack a lickin' and keep on ticking?
* Is it always all about ME?

My advice to those who said YES it is all about me, I am an ass and I am SMART more than well-loved is to NOT apply to Chris' and Dave's amazing startup accelerator (Triangle Startup Factory). 

I know a fair number of uber-successful entrepreneurs and none of them fit "ass" or "selfish". Yeah but they had to be ruthless to then be kind? Not so much as it turns out. The most successful people I know always have people willing to help them because they are so kind, generous and sharing. 

Hey, we can all be selfish pricks. I am not saying you have to be Gandhi to create a successful startup. No, you can be a tad selfish as long as you are willing to LISTEN. Listening is usually a mutually beneficial skill, so those who look to help and serve listen better (usually). 

If you are willing to use your social networks to beat the drum for Triangle Startup Factory applications even though doing so can hurt your chances then you get it. You are playing the startup game right. You understand you win because you've got something, are a little lucky and are willing to LISTEN and SHARE. 

Approaching the startup game any other way costs money and the one thing no one has figured out how to make more of - TIME. Don't do that is my advice (lol). My other advice is DO APPLY for Triangle Startup Factory because you want your newborn startup to have a guide like Chris or Dave. 

 

http://trianglestartupfactory.com/ 


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Employers and Brands Use Gaming to Gauge Engagement

Employers and Brands Use Gaming to Gauge Engagement | Contests and Games Revolution | Scoop.it
More companies are turning to gamification — offering games that let their customers win points for certain activities — as a way to build both loyalty and a trove of data.
Martin (Marty) Smith's insight:

Plan to write a detailed response to this NYT gamification post on Atlantic BT blog, but didn't want to lose it. What do you think of this article's critique of gamification?

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How Barnes & Noble Uses Gamification & Badges To Increase Engagement [Video + Marty Note]

Vimeo is the home for high-quality videos and the people who love them.
Martin (Marty) Smith's insight:

Interesting. I am a B&N member and prefer buying books in a store despite the fact I know it costs me more. I have a B&N right near my house so it gives me a reason to get out and hang out (I often work there too when it isn't crazy). 

The interesting part of this video interview with B&N's Loyalty Director is you don't see Badgeville on the face of the website. If I buy books online I buy from Amazon, so B&N must be using Badgeville as an email play to existing customers. 

I would sure get the gamification upfront if I were B&N and fighting for my life against a powerhouse like Amazon. B&N has NO HOPE of winning at the platform or SEO level, so using gamification to change the conversation would seem a great idea. 

Ways B&N could use gamification and Badgeville on the presentation layer:

* Beef up their paltry reviews (review and get the badges). 

* Reward heuristic metrics (time on site, pages viewed, return visits). 

* Reward social mentions. 

* Create UGC (share ideas get the badge). 

* Create personas and segments based on badging. 

 

This last bullet may be the most promising. Use badges as a form of segmentation. Beautiful thing about badges is they create their own personas here's how:

* Define the badge based on your persona. 
* Define the activities that earn the badge (consistent with persona). 

* Create the tribe of similar badge holders. 

Profiling is dead. No one is going to spend five minutes helping you sell to them by filling out endless forms, but they will play a game the net of which is you have defined segments and personas. 
 

 

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Why You Do Need Some "Stinkin' Badges" - The Gamification Economy

Why You Do Need Some "Stinkin' Badges" - The Gamification Economy | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Great post on the psychology of badging. The Facebook feature seems dead, the article was posted in 2010, but the mechanics of badging is covered well. 

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13 Guidelines: Rolling-out Gamification to the Enterprise [This is GREAT]

13 Guidelines: Rolling-out Gamification to the Enterprise [This is GREAT] | Contests and Games Revolution | Scoop.it
RT @Bunchball: New Bunchball blog post: Before rolling out your Enterprise #Gamification program, here are “13 Guidelines For 2013” http://t.co/RIScL78d
Martin (Marty) Smith's insight:

Gamification is very hot. Its fascinating too. Six months ago I wrote a free white paper: Gamification: Winning Hearts and Minds and Loyalty Online (http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ ).

If my paper is a great broad stroke on WHY to gamify this post is a fantastic guide for the short strokes of actually creating gamification. Well done!

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How to Gamify Banking

How to Gamify Banking | Contests and Games Revolution | Scoop.it
The most practical way to integrate some fun into a bank is to use a gamified PFM (Personal Finance Manager) tool. Essentially, PFM tools are reports and analyses, that are specialized for end-users.
Martin (Marty) Smith's insight:

Detailed article on how to gamify personal banking.

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Top Ten Worst Games of 2012 - ProJared [Video]

Top Ten Worst Games of 2012... if I can only pick ten. Don't forget to check out the Top Ten BEST Games of 2012! - http://youtu.be/oCj90CgJ4-E Get instant Pr...
Martin (Marty) Smith's insight:

Sometimes we learn fastest from WORST. These are reviews of bad video games, but the language for what makes a bad video game is universally applicable to Internet marketing too.

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Q: Is the Music Industry Ripe for Gamification? A: YES!

Q: Is the Music Industry Ripe for Gamification? A: YES! | Contests and Games Revolution | Scoop.it
Leveling Up: Is the Music Industry Ripe for Gamification? (Hypebot): Share With Friends: | | Top News - Music ... http://t.co/qMlXViIx
Martin (Marty) Smith's insight:

Great article here about why the music industry is waiting for someone to gamify it and how to do so.

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Win A Scion Car & $10K For Your Business - Great Branded Contest Example

Win A Scion Car & $10K For Your Business - Great Branded Contest Example | Contests and Games Revolution | Scoop.it
Enter the Scion Motivate contest, tell us about your inspiration or ideas for a new business, and turn your passion into a profession with $10,000 and a new Scion car!
Martin (Marty) Smith's insight:

Cool contest for young entrepreneurs to win a car and some seed money. Well executed too. Tied into their brand, all over their site. Well done. 

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Rescooped by Martin (Marty) Smith from Fluides & Soziales E-, M- und I-Learning entwerfen, konstruieren, sharen und evaluieren
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Games and Education Scholar James Paul Gee on Video Games, Learning, and Literacy

James Paul Gee is an expert on how video games fit within an overall theory of learning and literacy. He is the Mary Lou Fulton Presidential Professor of Lit...

Via JackieGerstein Ed.D., Dennis T OConnor, Heiko Idensen
Martin (Marty) Smith's insight:

Great video remins me of the book Everything Bad Is Good For You By Steven Johnson. 

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Gamechangers Pty Ltd's curator insight, December 12, 2012 8:13 AM

Jim Gee contextualising video games in learning. Insightful as always. 

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4 Steps for Holding a Contest on Pinterest

4 Steps for Holding a Contest on Pinterest | Contests and Games Revolution | Scoop.it
Want to increase your exposure on Pinterest? Encourage the site’s users to create their own content related to your products and brand. Yo
Martin (Marty) Smith's insight:

This is excellent and tips apply to all contests I've ever created. 

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All the World’s a Game, and Business Is a Player

All the World’s a Game, and Business Is a Player | Contests and Games Revolution | Scoop.it
Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:

Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time. 

What about you? Are you pro or con gamification? Does gamification just confuse you?

I've written one white paper on the subject:

Gamification: Winning Hearts, Minds and Loyalty Online
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ 

More thoughts soon.  

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Stack Overflow Explains How Their "badges" Work

Stack Overflow Explains How Their "badges" Work | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Working on the gamification layer of Cure Cancer Starter and found this great Stack Overflow explanation of their three tiered badging system. Well reasoned and presented. 

 
Love this description of all the badges possible on Stack Overflow, but come on guys PICTURES are good things (lol): http://meta.stackoverflow.com/questions/67397/list-of-all-badges-with-full-descriptions  

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Tips for Effectively Gamifying Help Desk/Contact Center Software

Tips for Effectively Gamifying Help Desk/Contact Center Software | Contests and Games Revolution | Scoop.it

Badgeville blog post on how to gamify call center / customer service. 

Martin (Marty) Smith's insight:

Cool gamificaiton for customer service and call center tips here. 

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Coding Play Into the Enterprise [Infographic] #Gamification

Coding Play Into the Enterprise [Infographic] #Gamification | Contests and Games Revolution | Scoop.it
The Gamification of Enterprises [#Infographic] (The Gamification of Enterprises [#Infographic] http://t.co/yXmSvrdf)

Via Érica Ariano
Martin (Marty) Smith's insight:

Cool.

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Juergen Bartel's curator insight, January 31, 2013 12:36 PM

A little starter on why gamification can be a benefit for companies.

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Should We Get Game Designers More Involved In Gamification? [Quora + Marty Answer]

Should We Get Game Designers More Involved In Gamification? [Quora + Marty Answer] | Contests and Games Revolution | Scoop.it
Answer (1 of 5): I think you're exactly right and your approach seems sound. But I don't think you're going to (or need to) convert game designers who aren't interested.
Martin (Marty) Smith's insight:

The obvious answer to this question about if game designers should be more involved in gamification is YES! Never one to live with a single word answer when a few hundred words are more fun, look for my response on Quora (at the bottom).

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Troubled Zynga Pulls Plug On 11 Facebook Games

Troubled Zynga Pulls Plug On 11 Facebook Games | Contests and Games Revolution | Scoop.it
Zynga pulls the plug on 11 Facebook games, including Petville, Mafia Wars: Social games publisher Zynga Inc confirmed on Monday that it has carried
out 11 of the planned shut...
Martin (Marty) Smith's insight:

How you can't make money in games is a mystery.

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Gamification & Badging: Teacher Creates Badges With Students [Video]

Gamification & Badging: Teacher Creates Badges With Students [Video] | Contests and Games Revolution | Scoop.it
When I looked at bringing badges into my class I thought about how can badges be used to open a discussion of goals and assessment.
Martin (Marty) Smith's insight:

Great video about how students (or customers) can take and run with gamification.

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Best Businesses On Pinterest Contest

Best Businesses On Pinterest Contest | Contests and Games Revolution | Scoop.it

Are you one of the best businesses on Pinterest? Prove it by telling a story in 5 pins or less by 2.13.13 and you may be crowned one of the best businesses on Pinterest. 

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Deleting Some Old Games Comic Strip.

Deleting Some Old Games Comic Strip. | Contests and Games Revolution | Scoop.it
Click to see the pic and write a comment... (Deleting some old games. http://t.co/VteGBM31 via @9GAG
-- !!!!!!)
Martin (Marty) Smith's insight:

Funny and true. 

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Cities Bet They Can Curb Traffic With Games

Cities Bet They Can Curb Traffic With Games | Contests and Games Revolution | Scoop.it
To tackle congestion, clogged urban centers are testing the lure of prizes to persuade motorists to change their driving habits.
Martin (Marty) Smith's insight:

I think they would be better served to appeal to intrinsic motivation, do the right thing. Some games become work and so can crate a disincentive for the intended PLAY response.


The book Drive by Daniel Pink discusses the difference between intrinsic motivation we do out of love and commitment and extrinsic motivation we do because of reward or punishment. Will be an interesting experiment in any case. 

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Marc HECHT's curator insight, January 7, 2013 5:00 AM

Agree with Martin, an interesting experiment.

But be aware that in buildings, we noticed people went back to their initial comfort or uses after each contest...

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Contest and Games Manifesto

Contest and Games Manifesto | Contests and Games Revolution | Scoop.it

Gamer's fist design by Sean Mort http://www.seanmort.co.uk/

Martin (Marty) Smith's insight:

Contests and Games Revolution
If the first web revolution was publishing, the second ecommerce, the third social connection then the fourth may be dedicated to contests and games. Powered by the ubiquitous mobile web, contests and games may be the stickiest content.

 

Look around. Does anyone just stare out into space anymore? Doubt it since most are staring down at their phone or pad. The death of free time and our ADD need to be stimulated at all times is powering the Contests and Games Revolution. 

Once our smart phones are never more than a few feet away 24/7/365 life changes. Once Google demands that relevant content should truly and finally be KING and Internet marketing changes as profoundly as it is right now we lucky few Internet marketers must change too.

Content may be KING, but not all content is equal. We need content that springs legs and walks around the world. Internet marketers need content that brings our hard won visitors back, keeps their engagement high and word-of-mouth flowing.

The Contests and Games revolution is about how to change your Internet marketing, how to be a part of this new mobile inspired, phone as game console, marketing revolution. In addition to discussing gamification the Contests and Games Revolution will share examples of cool contests and games. 

Become a guest Scooper
If you would like to provide input to any of the now 15 Scoop.it Revolutions send a Tweet to @ScentTrail.  

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The Future of the City: Crowd-Sourcing & Gamification for City 2.0

The Future of the City: Crowd-Sourcing & Gamification for City 2.0 | Contests and Games Revolution | Scoop.it
This summer Google will install a 1-gigabyte internet speed cable in Kansas City, which is a hundred times faster than the average broadband cable. This new asset will help revolutionize Kansas Cit...
Martin (Marty) Smith's insight:

Might be time to move to Kansas (again). 

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