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Use FUN Theory To Increase Ecommerce Conversions [Videos]

Use FUN Theory To Increase Ecommerce Conversions [Videos] | Contests and Games Revolution | Scoop.it
There is a way to encourage customers to participate or what is the same to encourage him to buy. It's called The Fun Theory, a phenomenon that uses game techniques to influence and motivate people.
Martin (Marty) Smith's insight:

Small Moves In Big Numbers

When I was a Director of Ecommerce a .5% increase in our conversion rate was worth a half a million bucks. You know we were testing and tweaking, tweaking and testing. 

If I only knew THEN what I know now about gamification we could have achieved more than a .5% gain. I make this claim with caution. Ecommerce websites are tuned to do a single thing - move visitors to buyers. 

If your conversion rate is over 10% I wouldn't touch a thing until it begins to lag. If your conversion rate is in the more typical 4% range TEST a little gamification as described here to see if you can find that elusive conversion rate increase that lives out there near Mach 2. 

Good luck. Report any gamification to conversion breakthroughs and I will curate in.  

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Yu Ji's curator insight, April 24, 2013 5:52 AM

During CRM, high customer pariticipating rate is a very important requirement. Fun Theoey can be used to figure out how to motivate customers most effectively.

Luigina Sgarro's curator insight, April 28, 2013 6:44 PM

Fun can be also key to discover our passion. What do we have more fun at?
Il divertimento può aiutarci a scoprire la nostra passione. Che cosa ci diverte di più fare? 

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The Science of Motivation

The Science of Motivation: Gamification Summit 2013 (“@antonejohnson: Good quick read re: #gamification + more: The Science of Motivation by @AndreaKuszewski - http://t.co/pr26PoOXVl”;)...
Martin (Marty) Smith's insight:

Great deck on gamification basics.

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Contests & Giveaways Quick Tips via The Book Designer

Contests & Giveaways Quick Tips via The Book Designer | Contests and Games Revolution | Scoop.it

Like that this article is speaking to a crowd, book authors, unused to thinkig in terms of engagement, contests and giveaways. Since the article is speaking to an audience new to this level of Internet marketing it takes a quiet, patient tone that is helpful if you are new to contests and giveaways. 

Martin (Marty) Smith's insight:

Great tips here for authors and applicable to anyone interested in creating contests and games (as we all should be since the engagement is hard to beat). 

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Secret To WINNING Video Games and Internet Marketing? Attack Two Gombas In Rapid Succession

Secret To WINNING Video Games and Internet Marketing? Attack Two Gombas In Rapid Succession | Contests and Games Revolution | Scoop.it

Programmer and CMU PhD Tom Murphy created a function to "beat" NES games by watching the score. TechCrunch

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5 Ways Facebook Contests Boost Your Company's Fan Page

5 Ways Facebook Contests Boost Your Company's Fan Page | Contests and Games Revolution | Scoop.it
Marketers are always looking at finding new and effective ways to reach their target audience.
Martin (Marty) Smith's insight:

Wow, great Facebook gamify tips here.

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Ruth Bass's curator insight, April 13, 2013 8:08 PM

add your insight...

ItHappensinAlabama's comment, April 15, 2013 1:01 PM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.
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Gamification Revolution Book Review Seattle Post Intelligencer (blog)

Gamification Revolution Book Review  Seattle Post Intelligencer (blog) | Contests and Games Revolution | Scoop.it
Book Review: The Gamification Revolution by Gabe Zichermann and Joselin ...


Gamification Revolution gets a recommendation from the Seattle Post for those interested in applying game mechanics to business and HR.

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Gamification For Patient Retention: #StealThis How To Gamify Checklist

Gamification For Patient Retention: #StealThis How To Gamify Checklist | Contests and Games Revolution | Scoop.it
This article offers advice about gamification in healthcare.
Martin (Marty) Smith's insight:

Steal This How To Gamify Checklist
Trying to figure out how to gamify something? Use this Checklist and you will have all the elements of successful gamification:
 

1. Define retention requirements.

2. Define desired behaviors.

3. Describe your players.

4. Devise your game loops.

5. Don’t forget the fun.

6. Deploy game elements.


Also, read my gamificaiton white paper on Atlantic BT:

Gamification: Winning Hearts, Minds & Loyalty Online
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/  


 

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Djebar Hammouche's curator insight, April 10, 2013 4:39 AM
Gamification For Patient Retention:How To Gamify Checklist
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Gamification By Design [Video] Gabe Zichermann

If you like this talk, you may like his website and blog at:

http://www.gamification.co/gabe-zichermann/

 


Via Tania Kowritski, Ken Morrison
Martin (Marty) Smith's insight:

Everything Bad Is Good
Gabe Zichermann, author of Gamification by Design, debunks the idea that games are "bad" for kids. Good companion to Everything Bad Is Good For you by Steven Johnson.


"Kids have to have an extraordinary multi-tasking skill," says Gabe with great research examples. Gabe links the Flyn Effect, the idea that people are getting smarter, to video games. 


The argument Zihermann makes for children is applicable to business as well. Engagment beats non-engagment and games create engagement. 

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Ken Morrison's comment, April 8, 2013 2:59 AM
It looks like you have a great site here. I will definitely return!
Ken Morrison's curator insight, April 8, 2013 7:54 AM

20% of Earth top 1000 corporations will incorporate some aspect of gamification into their marketing or product design by 2015.  What does that mean for you and the future workers who you are raising?

Martin (Marty) Smith's comment, April 9, 2013 7:11 AM
Future workers are so comfortable with game constructs to NOT use them is crazy.
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Play The ULTIMATE Game: Help Cure Cancer Starter's Nonprofit Application

Play The ULTIMATE Game: Help Cure Cancer Starter's Nonprofit Application | Contests and Games Revolution | Scoop.it

Contests & Games Revolution Cures Cancer
As many of my friends know I'm a cancer survivor. I have Chronic Lymphocytic Leukemia. If the word "chronic" makes you think there is no cure you would be correct. This is why I've formed the #TechCuresCancer movement and am creating a foundation to support cool uses of TECH to CURE CANCER. 

Being a cancer survivor teaches valuable life lessons. The value of helping others chief among them. We are working on CureCancerStarter.org (http://www.curecancerstarter.org), a crowdfunding platform for cancer research (there is a video of me explaining our mission on CureCancerStarter.org). 

Next week we file for 501c3 nonprofit status in the US. We need your help. 

If you could send the following note:

“This note confirms ______________ intention to contribute to the Elizabeth Martin and Duncan Smith Story of Cancer Foundation and its mission to help cancer patients, their friends and families and cancer research institutions.  Our contribution is included in our current budget and is ready for immediate disbursement.  It is uncertain whether this donation will be available in our next budget cycle, so we would like to support the Foundation as soon as possible.”

 

to swhitt@nexsenpruet.com

 

from a business email address before next Wednesday April 10th it would be a HUGE help.

 

The note is NOT a commitment, but will be a big help in moving our application through what can be a lengthy process. 

If you know other businesses who would be willing to take a few minutes and help I would owe you LUNCH at the very least :). 

Thanks & You ROCK,  

Marty

 

---
Martin Smith

Founder, Cure Cancer Starter 

 

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Battle Cats Is an Addicting Video Game

Battle Cats Is an Addicting Video Game | Contests and Games Revolution | Scoop.it
Battle Cats - Addicting Games http://t.co/nD8pRyv2lO
Martin (Marty) Smith's insight:

Battle Cats Rule The World
This game sounds just strange enough to be fun. From a Japanese game developer and capable of creating and unlocking strange characters cats are truly taking over the world.

The other day I was thinking, as I scooped my Bengal's poop, that if an alien observed what I was working so hard on they would think I was the slave and my cat Lucian is in charge. And they would be RIGHT (lol).

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Games Go To College: Universities Recognize Gamification's Power To Teach

Games Go To College: Universities Recognize Gamification's Power To Teach | Contests and Games Revolution | Scoop.it
Universities enliven education through the power of play. (Games Grow Up: Colleges Recognize the Power of Gamification | http://t.co/6PvbhQFjjf)
Martin (Marty) Smith's insight:

Great post about how colleges and universiteis are using gamificaiton for egagement with an audience used to gaming as they've grown up on video games.

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Bring Sexy BACK Contest From PhysiciansFormula.com

Bring Sexy BACK Contest From PhysiciansFormula.com | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Cool contest asks for contestants to create "mood boards" with products from the sponsor. Cool idea for how to create a visually rich User Generated Content (UGC) contest with low overhead because you are using OPP (Other People's Platforms). Good job of putting the entry form on their site NOT the social net.

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The Gamification Backlash Against Neo Maxi Zoom Dweebies (You and ME)

The Gamification Backlash Against Neo Maxi Zoom Dweebies (You and ME) | Contests and Games Revolution | Scoop.it
Michael Wu, Ph.D.is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in onl (The #Gamification Backlash + Two Long Term Business Strategies - http://t.co/cqbrbbEgLs)...
Martin (Marty) Smith's insight:

Badges We Don't Need No Stinkin Badges
Had someone get pretty upset with me last night. She perceived that I was making light of gamification and tossing around the term like a neo maxi zoom dweebie.

I am an INTERNET MARKETER. This means I know and use terms like gamification with the proper amount of circumspection. I also had the "Father of Gamification" take me to the hoop the other day on Cure Cancer Starter pretty hard.

To the Gamification police I say CHILL.

 

Gamification has its own built in Darwinian thing. It is NOT easy and will not treat those who are looking for a quick fix well. Like any Internet marketing gamification takes testing, tweaking and listening more than you talk. These points are made in the article if a tad on the preachy side (for my taste).

I've experienced this feeling before. It is as if the lucky few inside the club now want to shut the doors because they see their reputations and livelihoods at risk by the legions of neo maxi zoom dweebies flooding the market.

All markets change and the first settlers desire to fend off the latest wave, filled though it may be with zoom dweebies, is arrogance and hubris. Better to LEARN and LISTEN (at least in my 13 years of IM and 30 years of marketing experience).

Let me judge THIS article less harshly. This post is more balanced than the comment from yesterday or my beat down from the "Father of Gamification". I'm still here working on CureCancerStarter.org so those things didn't KILL me but made me stronger and more determined.

Don't think gamification is the EASY thing to do inside of otherwise complicated Internet marketing. It is NOT and there are all kinds of "gamification" so study up, test and don't be pushed away from the door because those inside are saying the gamification green room is full.

 

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Gamify Your Promises So You Keep Them via @PromiseUP

Gamify Your Promises So You Keep Them via @PromiseUP | Contests and Games Revolution | Scoop.it

@PromiseUp, a new iOS app that launched today, has a simple but rather lofty mission: To make people keep their promises, and ultimately, make the world a better place.

Martin (Marty) Smith's insight:

Cool idea and well execued MVP.

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You Can't Gamify Anything You Don't Measure - VC Tim Chang GSummit

You Can't Gamify Anything You Don't Measure - VC Tim Chang GSummit | Contests and Games Revolution | Scoop.it
Statistics, data, and analytics are the lifeblood of any gamification effort according to industry leaders at GSummit 2013 being held in San Francisco this week.
Martin (Marty) Smith's insight:

Love Venture Capitalist Tim Chang's deep underlying truth - "You can't gamify anything you don't mesaure".


Will be curating more content from the Game Summit, but this is a great post from Bill Hennessy (@bill_hennessy). 

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The 10 Best free games

The 10 Best free games | Contests and Games Revolution | Scoop.it
1. Planetside 2 (The 10 Best free games - The Independent http://t.co/VBzStcRdyG)
Martin (Marty) Smith's insight:

Like GAMES and FREE in the same sentence? Check out these top 10 free games. 

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Do You Know The 4 Types of Gamers? Your "Gamification Personas" ?

Do You Know The 4 Types of Gamers? Your "Gamification Personas" ? | Contests and Games Revolution | Scoop.it
Agencies getting into gamification need to know their audience, starting with which of the four types of gamers they want to attract.
Martin (Marty) Smith's insight:

Agree, before creatign gamification know these 4 "Gamer Types" is key:

* Achievers.
* Explorers.

* Socializers.
* Killers. 


Now in additio to "visitor personas" we need "gamification personas". 

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Ainhoa Martín Rosas's curator insight, April 17, 2013 10:21 AM

Los 4 tipos básicos de jugadores. Si vas a gamificar, ténlo en cuenta...

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Beyond #Gamification: These Mathletes Could Kick Your Ass [and mine]

Beyond #Gamification: These Mathletes Could Kick Your Ass [and mine] | Contests and Games Revolution | Scoop.it
VideoMatthew Peterson is co-founder, Chief Technical Officer, and Senior Scientist at the Mind Research Institute.  He's also the creator of ST Math, a unique game-based math curriculum for elementary and secondary schools that...

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

When Games Become Unremarkably Common
Great scoop from Ana about the inevitable - the day when gamification is so common and prevalent it long ago ceases to amaze or fascinate. Once gamification just IS how we engage, form teams and educate we are there. Once the distinction between marketing and a video game is tiny we lucky few Internet marketers are there. 

 

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Ron Brenneman's curator insight, November 9, 2013 8:28 PM

Great leap forward

Rachel Remes's curator insight, April 21, 2015 8:20 AM

Some educators are using technology to bridge the perceived gap between humanistic/alternative and technology education.

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Key To Successful Startup? Contests, Games, Gamification

Key To Successful Startup? Contests, Games, Gamification | Contests and Games Revolution | Scoop.it
When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost.

Via Sergey Ruseev
Martin (Marty) Smith's insight:

Startups Use Contests & Games To Create PR
Great post about how startup app creators are using cool tools to set up games and contests to create cheap PR for their new products and services. 

Are games and gamification the new PR? Maybe.  

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Zynga Slots Hits 7, 7, 7: up 247%, Earns Fastest Growing Facebook Game Crown

Zynga Slots Hits 7, 7, 7: up 247%, Earns Fastest Growing Facebook Game Crown | Contests and Games Revolution | Scoop.it
Inside Social Games
Zynga Slots takes the top spot among this week's fastest-growing Facebook ...
Martin (Marty) Smith's insight:

Zynga slots shows the power of gambling even when its not GAMBLING. 

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Is gamification played out?

Is gamification played out? | Contests and Games Revolution | Scoop.it
  Last fall, I took an extremely insightful MOOC (a massive open online course for those not hip with the latest in online education) on gamification. It was (RT @mobilelearning: Is Gamification Played Out?
Martin (Marty) Smith's insight:

Death Of Gamification Greatly Exaggerated

These "death of gamification" articles are becoming popular. The irony of that in the scope of the content game we play can't be overlooked, but let's put that discussion on hold. Instead lets discuss the fact that gamification is NOT monolithic. 

Gamification, the use of game theory in marketing or other non-game enterprise functions, takes many forms such as:

* Active - earning points for social rewards.

* Passive - forming an ecosystem with algorithms reinforces play.

* Real Tie - we will play in real time when predictive analytics and big data become more common.

 

I got criticism speaking of "badges" at a Meetup recently. The person made it sound like I was equating all gamification with badges. Not so, I am keenly aware of the many different variations of gamification. 

A website's taxonomy (its navigation) is a form of gamification. Website designers are developing paths and rewards or "passive" gamification. When I reward your behavior with an instant redeem coupon we've moved into real time gamification and when I keep track of your "points" we've moved to active gamification. 

Great gamification happens without you ever knowing it. What is a red light but a convention, a game, we all agree to and play by daily. Our rewards are not having car crashes and being a good citizen. Make no mistake, red lights and green lights are games and we "win" by arriving home in time for dinner safely. 

NO gamification is not now nor will it ever be "played out".  

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Social Media and Video Games Are Merging Insiders Explain | Business 2 Community

Social Media and Video Games Are Merging Insiders Explain | Business 2 Community | Contests and Games Revolution | Scoop.it
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -
Martin (Marty) Smith's insight:

Curation Find of the Day
Wednesday is only moments old. But I've paid for lunch already. This excellent Business 2 Community post discusses how social and video games are sliding toward one another. 

I don't think they are the only things on the slide. I think Social, Mobile, Local, marketing gamification and video games are all become one and the same idea controlled by the game consoles we carry in our pockets (Smart Phones).  

 

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Enterprise Gamification [Infographic]

Enterprise Gamification [Infographic] | Contests and Games Revolution | Scoop.it
Mixing business with gamification Infographic (Mixing business with gamification Infographic - http://t.co/2gYVvHL0ss)
Martin (Marty) Smith's insight:

Big Dogs Gamification
Like so many things (Mobile and Social) gamificatoin may have its greatest bottom line impact within large enterprises such as Dell and IBM. This infographic speaks to the growing acceptance of enterprise gamification.

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Gamestar Mechanic: Gamification Made Easy

Gamestar Mechanic: Gamification Made Easy | Contests and Games Revolution | Scoop.it
Children in the 21st century experience media in ways that are vastly different from any previous generation. Social networking, user-created content and video games provide a level of interactivity

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

Cool scoop from Ana.

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David W. Deeds's curator insight, March 30, 2013 12:06 PM

Considering Gamestar Mechanic for MYP Technology classes next year.

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Gamification Increases Engagement 29%

Gamification Increases Engagement 29% | Contests and Games Revolution | Scoop.it
In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.

Via Stan Smith
Martin (Marty) Smith's insight:

Post Panda & Penguin Engagement Is Queen
If CONTENT is truly and finally KING post Google's Panda and Penguin updates then engagement, those things that visitors coming back to your website and viewing it for longer periods of time are queen.

In the land of engagement GAMIFICATION is a prince because here are just a few things gamification does:

* Increase time on site.
* Increase social shares.
* Increase commenting and User Generated Content (UGC).

I could go on but why. If those three don't convince you nothing will. The stat that I love from this post is the almost 30% engagement lift. Don't think of this magic as "engagement" think of it as MONEY. 30% engagement lift could translate into MILLIONS for many websites as great customers come back more often, share move often and BUY MORE OFTEN.

Couple of interesting support posts include

Gamification Backlash (on Scoopit)

http://sco.lt/7rqCIr

Storytelling is the New SEO (on Slideshare)
http://www.slideshare.net/martinmartysmith/storytelling-new-seo


Winning Hearts Minds and Loyalty Online (white paper)

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Martin (Marty) Smith's comment, March 28, 2013 7:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment, March 28, 2013 12:01 PM
Cool digital art and media Scoop.it Fausto. Marty